Case Studies

This Company Is Promoting Economic Mobility and Diversity
REGGIE Awards May 16, 2020
Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.
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This Company Made Staying Inside Exciting
REGGIE Awards May 16, 2020
The Campbell Soup Co. partnered with Hallmark, POPSUGAR, and Walmart for “Joy Night In,” an authentic and culturally relevant campaign which propelled modern brand perceptions that motivated purchase intent, recommendation, and brand actions among audiences.
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This Instant Cocktail Mix Is a Summer Game Changer
REGGIE Awards May 16, 2020
Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.
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This Is How Texas Does S'mores
REGGIE Awards May 16, 2020
To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.
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This Milk Campaign Is Everything
REGGIE Awards May 16, 2020
The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”
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This TikTok Campaign Sparks Gen Z's Interest
REGGIE Awards May 16, 2020
e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.
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Trident Gives Back at Dollar General
REGGIE Awards May 16, 2020
Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.
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TUMS or Dare: A New Challenge with Millennials
REGGIE Awards May 16, 2020
To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.
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Turning a Startup Into a Multi-million Dollar Brand
REGGIE Awards May 16, 2020
Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.
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Vehicle Loan Illusions Debunked
REGGIE Awards May 16, 2020
State Farm Bank used illusion-themed experiences to explain vehicle financing and increase awareness of vehicle loan products, then shared those experiences on social media.
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WestJet Asked Consumers This Important Question
REGGIE Awards May 16, 2020
Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”
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What Do Michael Bublé and bubly Have in Common?
REGGIE Awards May 16, 2020
For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.
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What Happens When You Pair Wine + Cheez-It?
REGGIE Awards May 16, 2020
To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.
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What's Not to Love About S'mores Saturday?
REGGIE Awards May 16, 2020
Hershey’s brought people together through “S’mores Saturday” to increase consumption of Hershey’s S’mores.
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When OREO and Game of Thrones Collide
REGGIE Awards May 16, 2020
OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.
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Why Dollar General Teamed Up with Snickers and WWE
REGGIE Awards May 16, 2020
To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.
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Why This Is L.L. Bean's Most Successful Campaign
REGGIE Awards May 16, 2020
“S’more Out of Summer” was L.L.Bean’s largest, most successful integrated brand engagement campaign, generating buzz, amplifying reach, and inspiring its audience to get outside to make the most out of summer.
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Will It Clog? These Videos Show All
REGGIE Awards May 16, 2020
Clorox's Liquid-Plumr “Will It Clog?” digital campaign made use of YouTube influencers, resulting in success across all metrics for the Liquid-Plumr brand.
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#MakeYourChoice
ECHO Awards March 2, 2020
McDonald’s set out to promote voter participation in Indian elections with an ad that used an analogy with fast food to suggest the consequences of sitting out the critical civic event.
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4/20 High-Atus
ECHO Awards March 2, 2020
Wingstop created a sequence of ads designed to appeal to marijuana users on 4/20. The ads sought to alleviate the boredom experienced as a result of repetitive ads while binge-watching programming.
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