Case Studies

Samsung Explore
ECHO Awards March 2, 2020
Understanding its millennial target’s appetite for experiencing new worlds and technology, Samsung created Samsung Explore, a hub of branded content to educate and inspire millennials to use technology to enrich their lives.
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SickKids vs. Crews
ECHO Awards March 2, 2020
The Hospital for Sick Children in Toronto leveraged a network of 52 influencers to create identifiable “crews” to expand its donor base and raise money to build a new facility.
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Spoilerland
ECHO Awards March 2, 2020
Cablevisión Flow launched its “Spoilerland” campaign which featured creative assets that positioned “spoilers” as an apocalyptic threat to audiences. The campaign generated awareness and engagement by appealing to its customers’ cinematic appetite and through the strategic purchase of media buys on relevant social channels.
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The Brave Stories Christmas
ECHO Awards March 2, 2020
The Swedish Childhood Cancer Fund drove B2B donations by delivering news about its patients’ recovery stories via email. It analyzed recipient behavior to guide subsequent emails, asking for a donation at the conclusion of its campaign.
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The Man Who Lost His Job Because He Had a “Map”
ECHO Awards March 2, 2020
Old Spice leveraged a viral video of a man being fired for a “map,” or a sweat stain underneath his armpit, and its network of social influencers to drive engagement and increase conversions.
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The Sending Machine
ECHO Awards March 2, 2020
A U.K. food poverty crisis has led to a rise in food bank use, putting a strain on their already fragile donation system. Publicis Sapient worked with a local food bank to create a vending machine that allowed for the seamless donation of food items in high demand.
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The Training Song
ECHO Awards March 2, 2020
Telecommunications company Movistar collaborated with cardiologists, psychologists, and renowned musician Lucho Quequezana to create a song that enabled Lima42K marathon runners to perform better. The song was released exclusively on Movistar’s streaming platform.
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Theraflu Tracker
ECHO Awards March 2, 2020
To promote Theraflu in Mexico, GSK used a data-driven strategy in portraying the risk of flu infection, accompanied by one-click functionality on banner ads that enabled purchase of the medicine.
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This Ad Raises Awareness on Gender-Based Violence
ECHO Awards March 2, 2020
Movistar, one of the largest telephone companies in Latin America, created a campaign to generate awareness and communicate the telephone line 144: the assistance line for victims of gender-based violence.
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TV Licensing — Will You Be In?
ECHO Awards March 2, 2020
TV Licensing’s direct mail campaign intended to provoke a response from households in the U.K. that had not purchased a legally mandated TV license.
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TymeBank Launch Campaign
ECHO Awards March 2, 2020
To attract customers in South Africa who did not have a bank account, TymeBank created a digital bank that can be opened and managed online, then promoted the launch with an integrated marketing campaign.
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U Own It
ECHO Awards March 2, 2020
DNA created a brand campaign for BECU, the fourth-largest credit union in the U.S., aimed at generating new membership among younger bank consumers.
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Uber ZigZag
ECHO Awards March 2, 2020
To announce its sponsorship of the Real Betis Balompié soccer team and promote a socially conscious message about responsible drinking, Uber partnered with the Shackleton agency for an on-field stunt that went viral on social media.
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Virgin Holidays Customer Journey
ECHO Awards March 2, 2020
Proximity London created a campaign for Virgin Holidays targeting three phases of the travel customer journey.
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We Make Brand System
ECHO Awards March 2, 2020
Atmosphere Proximity created a brand design system for “we make — Autism at Work,” a workspace for people with autism.
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Wheeler Mission: Building for Change
ECHO Awards March 2, 2020
To increase donations for an expansion of the Center for Women & Children, the Wheeler Mission launched a multimedia marketing campaign targeting female donors.
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Xmas Mode
ECHO Awards March 2, 2020
Shackleton designed an Xmas Mode app for its clients that physically and virtually connected mobile devices, transforming them into Nativity figures.
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#BLACKGIRLSDO: My Black Is Beautiful at Essence Festival 2018
Multicultural Excellence Awards January 15, 2020
Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.
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#DefyTheName
Multicultural Excellence Awards January 15, 2020
Monica Lewinsky led a campaign to combat bullies by defanging one of their tactics: name-calling.
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#RedefineBlack: A Call for Change
Multicultural Excellence Awards January 15, 2020
Procter & Gamble lobbied lexicographers to adjust their definitions of the word “black” to reflect the positive identities of black people.
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