Case Studies

The Smart Approach to Brand Awareness
REGGIE Awards May 16, 2020
To change consumers’ perception of Wisconsin cheeses, Dairy Farmers of Wisconsin encouraged product trial in exciting ways.
view
The Untold Stories on the Women Behind Diageo's Whiskey
REGGIE Awards May 16, 2020
During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.
view
This Brand Relaunched an Old Favorite
REGGIE Awards May 16, 2020
Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.
view
This Company Exposed Fraudulent Health Claims in Powerful Ad
REGGIE Awards May 16, 2020
E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.
view
This Company Is Promoting Economic Mobility and Diversity
REGGIE Awards May 16, 2020
Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.
view
This Company Made Staying Inside Exciting
REGGIE Awards May 16, 2020
The Campbell Soup Co. partnered with Hallmark, POPSUGAR, and Walmart for “Joy Night In,” an authentic and culturally relevant campaign which propelled modern brand perceptions that motivated purchase intent, recommendation, and brand actions among audiences.
view
This Instant Cocktail Mix Is a Summer Game Changer
REGGIE Awards May 16, 2020
Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.
view
This Is How Texas Does S'mores
REGGIE Awards May 16, 2020
To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.
view
This Milk Campaign Is Everything
REGGIE Awards May 16, 2020
The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”
view
This TikTok Campaign Sparks Gen Z's Interest
REGGIE Awards May 16, 2020
e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.
view
Trident Gives Back at Dollar General
REGGIE Awards May 16, 2020
Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.
view
TUMS or Dare: A New Challenge with Millennials
REGGIE Awards May 16, 2020
To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.
view
Turning a Startup Into a Multi-million Dollar Brand
REGGIE Awards May 16, 2020
Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.
view
Vehicle Loan Illusions Debunked
REGGIE Awards May 16, 2020
State Farm Bank used illusion-themed experiences to explain vehicle financing and increase awareness of vehicle loan products, then shared those experiences on social media.
view
WestJet Asked Consumers This Important Question
REGGIE Awards May 16, 2020
Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”
view
What Do Michael Bublé and bubly Have in Common?
REGGIE Awards May 16, 2020
For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.
view
What Happens When You Pair Wine + Cheez-It?
REGGIE Awards May 16, 2020
To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.
view
What's Not to Love About S'mores Saturday?
REGGIE Awards May 16, 2020
Hershey’s brought people together through “S’mores Saturday” to increase consumption of Hershey’s S’mores.
view
When OREO and Game of Thrones Collide
REGGIE Awards May 16, 2020
OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.
view
Why Dollar General Teamed Up with Snickers and WWE
REGGIE Awards May 16, 2020
To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.
view