Case Studies

Heineken's Alcohol-Free Campaign
REGGIE Awards May 16, 2020
From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.
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How Burger King Drove Customers to Its Stores
REGGIE Awards May 16, 2020
Burger King leveraged McDonald’s Corp.’s abundance of locations to create an offer that drove its underperforming mobile app to number one on app stores, and led to its highest number of store visits since 2015.
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How Dairy Queen Found Happiness
REGGIE Awards May 16, 2020
Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”
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How Doritos Became Relevant Again
REGGIE Awards May 16, 2020
Doritos capitalized on the recognizability of its product with a campaign that self-consciously jettisoned all mention of the brand name.
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How Planet Fitness Got Teens Excited About Exercise
REGGIE Awards May 16, 2020
Planet Fitness created a program that offered teens free memberships all summer long.
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How Taco Bell Became Popular with Students
REGGIE Awards May 16, 2020
Taco Bell rewarded student fans across the country by developing a twofold, multiplatform program which included an in-game student rewards program and a fully developed docuseries following a premier student section.
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How the Hershey’s Emoji Bar Helped Kids
REGGIE Awards May 16, 2020
The Hershey Company created the Hershey’s Emoji Bar to help children build social connection, and drive sales during back-to-school season.
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How This Brand Used the Power of Laughter
REGGIE Awards May 16, 2020
The Tennesee Department of Tourist Development created a “laugh tracker” to prove biometrically how much fun kids have in Tennesee.
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How Walmart Encouraged Giving
REGGIE Awards May 16, 2020
Snickers’ digital micro-gifting program inspired Walmart shoppers to buy Snickers as a gift and “give” the item to a friend via mobile phone.
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Influencers Team Up in 'Treat Yourself' Music Video
REGGIE Awards May 16, 2020
OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.
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Jeep's Tips for Successful Experiential Marketing
REGGIE Awards May 16, 2020
Jeep capitalized on its X Games presence in Aspen, driving overall brand and sales goals by integrating its vehicles into every touchpoint and familiarizing consumers with its product offerings and features in an organic and authentic manner.
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Keeping America Safe
REGGIE Awards May 16, 2020
Air National Guard organized a major media takeover of one of the most iconic transportation hubs in the world, Penn Station, with more than 135 ad units for 14 weeks during peak travel season to showcase the brand and reach potential recruits.
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Love Avocados and Pets? Here's the Connection
REGGIE Awards May 16, 2020
Avocados From Mexico used IBM’s Watson to target an audience who loved both avocados and dogs and to encourage pet adoption.
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McDonald's and Coca-Coca Came Together for Football Fans
REGGIE Awards May 16, 2020
McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.
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Nike Designed Awesome SpongeBob SquarePants Product Line
REGGIE Awards May 16, 2020
In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.
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Pepsi's Augmented Reality Approach
REGGIE Awards May 16, 2020
Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.
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Target Took Immersive Shopping to a Whole New Level
REGGIE Awards May 16, 2020
Target created an immersive shopping experience for customers to alleviate some of the stress associated with shopping during the holiday season, and improved brand sentiment.
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TD Bank Thanks Small Businesses in Emotional Campaign
REGGIE Awards May 16, 2020
TD Bank set out to express its thanks to its small-business customers doing good in their communities.
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The Power to Choose in a Child’s Hands
REGGIE Awards May 16, 2020
Humanitarian organization World Vision flipped the script on its popular child sponsorship program, giving kids in need the chance to choose their sponsor.
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The Powerful Way This Beer Company Celebrated Día de los Muertos
REGGIE Awards May 16, 2020
During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.
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