Case Studies

The Travel Mag That Helped Build Business
B2 Awards September 1, 2020
VAX VacationAccess launched an exclusive magazine aimed at helping travel agents better perform.
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The Video Series Celebrating Engineering Accomplishments
B2 Awards September 1, 2020
HEIDENHAIN, a Germany-based manufacturer of precision measurement and motion control technology created a brand video campaign that celebrated engineering accomplishments
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The World of Zekelman
B2 Awards September 1, 2020
Zekelman needed was an interactive product demonstration tool to showcase the breadth of the company’s branded product offerings and the widespread nature of where those products are used.
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This Podcast Gave Voice to Small Business Owners
B2 Awards September 1, 2020
Hiscox set out to celebrate and better understand an important, untold story of the entrepreneurial experience – people often taking their first step as an entrepreneur while still working at a full-time job.
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Transforming Standard Textile’s Website to Enable Business
B2 Awards September 1, 2020
Standard Textile re-launched its website to create a more seamless, intuitive experience for its customers.
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Warehouse Automation Whitepaper
B2 Awards September 1, 2020
This brand leveraged content marketing and email to establish itself as a thought leader, bringing in new leads.
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Why Brisk Worked with Artists
B2 Awards September 1, 2020
Brisk collaborated with amateur artist to create a promotional campaign, leveraging the theatrical release of action thriller Hobbs & Shaw.
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Why This Storytelling Ad Worked
B2 Awards September 1, 2020
Click Travel created an impressively smooth fictional traveler to demonstrate the seamless experience its travel management services provide its users.
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Wisconsin Dairy Farmer's Power of Promotion
B2 Awards September 1, 2020
Dairy Farmers of Wisconsin (DFW) developed a multi-channel program to better communicate promotion results to the more than 7,000 dairy farms required to fund the organization.
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Your Guide to Tax Season Planning
B2 Awards September 1, 2020
The main goal for the Get Tax Ready: Your Guide to Tax Season Planning campaign was to create a fun and interactive guide for SmartVault’s tax and accounting customers. By creating this guide, SmartVault aimed to empower customers to feel confident, prepared, and successful for their busiest time of year.
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A Very Brady Renovation, HGTV Style
REGGIE Awards May 16, 2020
HGTV created a show that followed the renovation of the Brady Bunch house featuring the actors who had originally played its occupants.
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Acceptance Matters
REGGIE Awards May 16, 2020
Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.
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Ally Financial Is Doing It Right
REGGIE Awards May 16, 2020
Ally undertook a sponsorship of NASCAR driver Jimmie Johnson to promote its brand nationally and to increase consideration among the sport’s fans.
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Cheetos' Unexpected Show at New York Fashion Week
REGGIE Awards May 16, 2020
The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.
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Doritos Teamed Up with Rapper Lil Baby for This Campaign
REGGIE Awards May 16, 2020
Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.
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Financial Education Made Easy
REGGIE Awards May 16, 2020
Ally Financial created a game based on Monopoly to promote financial education and awareness of its brand.
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For Smokers Trying to Quit, This Lozenge Might Be the Answer
REGGIE Awards May 16, 2020
Nicorette brand created its Coated Ice Mint Lozenge, designed to deliver amazing taste, in response to insights that smokers trying to quit often relapsed due to the taste experience of smoking cessation products.
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Google Created a Better Retail Experience
REGGIE Awards May 16, 2020
Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.
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Got IT Problems? This Company Hilariously Dramatizes Them in Game
REGGIE Awards May 16, 2020
Eaton used an online mystery game, “Ticket of Terror,” to comically dramatize common IT problems and demonstrate how Eaton’s power management products can solve them.
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Got Millennials? Here's How You Can
REGGIE Awards May 16, 2020
American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.
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