Case Studies

When Indian Youth Practiced the New Normal with Swag
Smarties Awards December 21, 2020
Pepsi created its Salaam Namaste campaign to encourage social distancing in India in a way that differentiated itself from the serious tone of most pandemic-themed communications.
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ZaloPay Tet 2020
Smarties Awards December 21, 2020
Mobile money transfer service ZaloPay made transferring money as easy as sending a text message by integrating its offer into chat service Zalo.
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2019 FIS Readiness Report
B2 Awards September 1, 2020
FIS built a content marketing campaign around a report on the financial services industry.
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2019 New-to-Brand Direct Mail
B2 Awards September 1, 2020
Phillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.
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2020 Vision: Your Prescription For Success
B2 Awards September 1, 2020
SmartVault adopted a content Marketing strategy to promote itself to potential customers in the accounting and finance sectors.
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5G Readiness Assessment Tool
B2 Awards September 1, 2020
Verizon promoted 5G service to businesses with a tool that gave them personalized advice about how 5G could benefit them and how they could integrate their current technologies with it.
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ABM: The Complete Picture
B2 Awards September 1, 2020
To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.
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Achieving Dramatic Earned Media Results for an Existing Property
B2 Awards September 1, 2020
Deloitte promoted the expertise of its Technology, Media, and Telecommunications industry practice to media journalists.
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Active Fixed Income, Hiding in Plain Sight
B2 Awards September 1, 2020
Vanguard set out to prove its expertise in active fund management to financial advisors and others involved in selecting financial products for clients.
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Assess to Progress
B2 Awards September 1, 2020
The Educational Testing Service undertook a campaign to promote its offering in China, Vietnam, and Indonesia.
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Becoming "United. Inspired."
B2 Awards September 1, 2020
Epiroc created a new company headquarters to promote a positive company culture and clarify its values.
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Boston Regional Marketing Campaign
B2 Awards September 1, 2020
The Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.
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Brighthouse Financial Insights Panel
B2 Awards September 1, 2020
To promote the expertise of its fledgling brand to financial advisors, Brighthouse Financial created a panel of behavioral economists, social anthropologists, futurists, and former successful advisors, who, together, offered insights on a variety of topics.
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Bringing to Life One Pentair
B2 Awards September 1, 2020
Pentair migrated content from a host of sub-brand websites to form one united website for a newly consolidated brand.
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Business Transformation and Web Experience Project
B2 Awards September 1, 2020
Insight designed a new website for itself to reflect a new business direction.
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Carestream Dental: The Story Behind the Smile at the 2019 IDS Show
B2 Awards September 1, 2020
Carestream Dental promoted itself at a trade show with dentists’ portraits created out of the words of successful patient stories.
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CES 2019
B2 Awards September 1, 2020
To promote awareness of its expertise in smart technology, Deloitte established a robust presence at CES 2019.
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Cisco Created the First WiFi-Connected Golf Course
B2 Awards September 1, 2020
Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship, featuring secure, fast and reliable connectivity, real-time sharing and live video streaming capabilities.
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Cisco Retains Customers for Life
B2 Awards September 1, 2020
A cross-functional team built a customer retention initiative that transformed the renewals process at Cisco from complex and daunting to easy and seamless.
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Code and Response
B2 Awards September 1, 2020
IBM challenged coders to find technological solutions to the growing global problem of natural disasters, and it created a documentary to capture the coders’ stories.
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