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Case Studies

  • Fender Performance

     B2 Awards   September 1, 2020  

    Trelleborg supported the launch of its whitepaper with a comprehensive marketing campaign to reach its goal of demonstrating the brand’s prowess when it comes to marine infrastructure solutions.

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  • Friend or Foe

    B2 Awards   September 1, 2020  

    Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

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  • Get to the Points

    B2 Awards   September 1, 2020  

    Nationwide saw a dramatic increase year-over-year for agents participating in the Get to the Points program.

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  • Hitachi's Stunning Experiential Event

    B2 Awards   September 1, 2020  

    Hitachi’s challenge at Radiological Society of North America (RSNA) was to capture the attention of RSNA attendees, draw them into the exhibit, and entice them to interact with Hitachi’s products and team.

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  • How Big Trends Affect Business Insurance

     B2 Awards   September 1, 2020  

    Traveler Business Insurance demonstrated its risk expertise through the creation of three compelling videos, told by Travelers specialist.

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  • How GE Appliances Leveraged AI

    B2 Awards   September 1, 2020  

    Because GE Appliances wanted to measure how its marketing increases appointment calls, detect call center issues impacting conversion rates, and grows phone leads, GE Appliances and its agency DAC partnered with DialogTech for call tracking, call analytics, and AI-driven conversation intelligence.

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  • How Hiscox Helped Small Businesses

     B2 Awards   September 1, 2020  

    Hiscox set out to celebrate and better understand an important, untold story of the entrepreneurial experience – people often taking their first step as an entrepreneur while still working at a full-time job.

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  • How Nationwide Helped Agents Grow Their Businesses

     B2 Awards   September 1, 2020  

    Before making the pivotal move to a fully independent distribution model, Nationwide needed to make marketing changes to help independent agents grow their business. Adding agent summary pages on the locator allowed agents to attract organic traffic using the strength of the Nationwide brand.

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  • How Print Ads Helped This Campaign

    B2 Awards   September 1, 2020  

    Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

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  • How This Company Reintroduced Itself

     B2 Awards   September 1, 2020  

    Covance’s Ingenuity4 campaign re-launched its drug development services offering. With a campaign microsite featuring dynamic personalization, the campaign used a smart integrated strategy, attracting prospects with a carefully planned display media strategy, and nurturing leads using marketing automation. After three months the campaign is projected to deliver a huge revenue.

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  • HPE's Visual Storytelling Journey

     B2 Awards   September 1, 2020  

    Hewlett Packard Enterprise’s 2019 Grand Prix campaign used iconic F1 team visuals to tell its story across a suite of key media.

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  • Hydrogen - The Next Step in Energy Evolution

     B2 Awards   September 1, 2020  

    Building on the need for a forward-thinking conversation in the energy industry around the use of hydrogen, Mitsubishi Heavy Industries (MHI) created a thought leadership-focused demand generation program aimed at generating awareness of MHI’s sustainability perspective and capabilities while driving qualified leads among sales identified targeted prospect companies.

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  • Intel AI-Generated Out-of-Home

     B2 Awards   September 1, 2020  

    Intel took over the San Jose International Airport with AI-generated artwork to share a story of AI-differentiation with an exciting out-of-home activation targeting enterprise IT decision makers.

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  • Intel HOOBOX- What if a smile could move a wheelchair?

     B2 Awards   September 1, 2020  

    Together Intel and HOOBOX built the Wheelie, or the first AI-powered wheelchair that turns facial expressions into wheelchair commands, to help shift perceptions of Intel’s Xeon Scalable CPU and establish Intel as a leader in AI.

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  • Internet for the Future

     B2 Awards   September 1, 2020  

    The “Internet for the Future” launch marked a seminal moment in Cisco’s history and the future of the internet.

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  • Kearney Global Corporate Re-brand

     B2 Awards   September 1, 2020  

    A.T. Kearney underwent a comprehensive re-brand to advance its reputation with clients, colleagues, recruits, and alumni.

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  • Knauf Kup

     B2 Awards   September 1, 2020  

    Knauf Insulation hosted the “Knauf Kup” corporate golf tournament to deepen customer relationships and build loyalty to the organization.

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  • Knock Their Socks Off

     B2 Awards   September 1, 2020  

    Two B2B technology brands with powerful retail sensibilities created a campaign that resulted in measurable interest among customers in the Radius8 Welcomer powered by Syncsort.

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  • Let's Go

     B2 Awards   September 1, 2020  

    Corporate travel brand TripActions capitalized on out-of-home advertising by using catchy, cheeky messages posted throughout targeted transit systems.

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  • LinkedIn’s Social-First Approach to Engaging Influencers and Audiences Alike

     B2 Awards   September 1, 2020  

    LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.

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