Case Studies
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Ally Promotes Banking with a Video Game Integration
Smarties Awards December 28, 2021The online bank Ally partnered with Animal Crossing to promote itself through gamification, boosting account openings by over 300 percent.
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AT&T Demonstrates 5G’s Power Through the Newsroom
Smarties Awards December 28, 2021&T Business partnered with The Washington Post to showcase the power of 5G technology.
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AT&T Embeds Itself with E!’s Award Show Coverage
Smarties Awards December 28, 2021AT&T Integrated its messaging with E!’s red-carpet coverage of The Emmys, Oscars, GRAMMYs, and Golden Globes.
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Availing Lawyers of Video Evidence for Trials
Smarties Awards December 28, 2021Depositions.com made video deposition editing possible on a mobile device from the cloud.
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Boost Creates a “Stamina Meter” to Measure Athletes’ Performance
Smarties Awards December 28, 2021To promote its own stamina-imparting powers, beverage brand Boost created a new metric for sports media outlets to use in gauging athletes’ stamina.
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Castrol Invites Family Members to Express Their Love
Smarties Awards December 28, 2021Castrol helped normally taciturn Chinese family members express their affection for one another by recording loving messages through a GPS navigation app.
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Charter Schools Undertake an Enrollment Lead Gen Campaign
Smarties Awards December 28, 2021Charter Schools USA undertook a campaign to drum up interest in its schools, capitalizing on social media and mobile display marketing, among other tactics.
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Cook Your Difference to Spice up Tet
Smarties Awards December 28, 2021Maggi launched an integrated campaign based on cooking for the Vietnamese holiday of Tet.
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Cricket Wireless Engages with Hip-Hop Trivia
Smarties Awards December 28, 2021Cricket Wireless partnered with the TV network REVOLT for a hip-hop trivia campaign aimed at African-American audiences.
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Dove Takes an AI-Assisted Look Back at Women’s Hairstyles
Smarties Awards December 28, 2021Using AI technology, Dove delved into the public photos of people who commented on its social media posts and created a video that reviewed their past hairstyles.
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Dove’s Inspirational #CheckYourself Campaign
Smarties Awards December 28, 2021Dove is committed to educating and helping the next generation of women develop a positive relationship with their bodies. As a proud partner of the Swedish Cancer Society’s Pink Ribbon 2020, Dove wanted to connect with young women and educate them about the importance of self-checks and help make it part of their routine.
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Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification
Smarties Awards December 28, 2021With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.
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Easing Soccer Fans' Anxiety with AI
Smarties Awards December 28, 2021Shampoo brand Clear capitalized on AI-powered predictive modeling to help soccer fans anticipate the outcomes to their matches and thereby alleviate their anxiety.
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Emak Jago (Champion Mom) on GoScreen
Smarties Awards December 28, 2021GoMart provides online grocery and delivery services. GoMart launched a new feature and partnered with a leading Indonesian retailer, Lotte Mart. The feature introduces personal shoppers to pick up the best quality produce and products to its customers, in the pandemic era.
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Every Prayer Starts with a Clean Pair of Hands
Smarties Awards December 28, 2021With the pandemic not yet completely under control, Lifebuoy posed a challenge for the public to maintain good hygiene practice.
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From Battle to Bottle: Clear China's Esports Breakthrough
Smarties Awards December 28, 2021Shampoo brand Clear wanted to increase sales with young Chinese men.
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Genesis Young Luxury
Smarties Awards December 28, 2021Genesis, a South Korean car company, marketed its luxury cars to younger generations.
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Google Fights Vaccine Hesitancy Through Search Results
Smarties Awards December 28, 2021Google undertook a campaign to encourage people in India to use its search engine to ask questions about COVID-19 vaccines that they might have felt embarrassed to ask, thereby working to combat vaccine hesitancy.
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Google Takes on Mental Health
Smarties Awards December 28, 2021Google encouraged people to look after their mental health during the pandemic.
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Hard Rock International Uses AI to Win on Snapchat
Smarties Awards December 28, 2021With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.
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