Case Studies
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How This Organization Highlighted Missing Voices
ECHO Awards March 29, 2022To make visible the serious problem of femicide and to ensure that the State and people in Mexico could not ignore the voices calling for justice, Voces de la Ausencia hacked the national anthem with a version that shows how the absence of 9 women a day in Mexico sounds.
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Huggies "We Got You, Baby": A Creative Platform to Help Parents Navigate Babyhood
ECHO Awards March 29, 2022Huggies leveraged an omnichannel campaign, which included email, social, and a Super Bowl ad, to introduce a creative platform meant to help new parents navigate parenthood.
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Just As Long As You Play: SickKids Foundation’s Charitable Lottery
ECHO Awards March 29, 2022The SickKids Foundation created a campaign for its charitable lottery encouraging people to participate, regardless of if they’re motivated by giving to the cause or the prospect of winning prizes.
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Leveling Up Diabetes Care
ECHO Awards March 29, 2022Level2 deployed a highly personalized direct mail and digital media campaign to encourage people to try its Continuous Glucose Monitor device, which would help them get their type 2 diabetes under control.
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Little Caesars Combats Big Pizza
ECHO Awards March 29, 2022Little Caesars humorously sent up the shortcomings of its competitors by likening them to “Big Pizza,” à la Big Tech or Big Pharma.
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Little Caesars Creates an Online Scavenger Hunt to Promote Pretzel Crust Pizza
ECHO Awards March 29, 2022Little Caesars seeded the internet with creative hints about the return of a cult favorite menu item.
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MAC Digital Opening
ECHO Awards March 29, 2022MAC Cosmetics coordinated a virtual all-access launch party to drive awareness of its new e- commerce platform and capture the attention of younger consumers.
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Microsoft and Michael Scott Team Up to Deliver Teams Training
ECHO Awards March 29, 2022For its “The Modern Office” campaign, Microsoft Canada turned to fictional TV boss Michael Scott and some of his friends from the hit series The Office to show business partners how they could get more out of the brand’s communication and project management product, Teams.
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Microsoft Turns Developers into Comic Book Heroes
ECHO Awards March 29, 2022Microsoft celebrated developers by featuring them in superhero narratives.
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Movistar Combats Revenge Porn
ECHO Awards March 29, 2022The organization Movistar strove to promote awareness of the fact that the non-consensual dissemination of intimate images constitutes a form of violence.
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Opt-In to Cyber Safety
ECHO Awards March 29, 2022It's not that people try to be unsafe online. But sometimes, people can't help it. Norton 360 helps keep people’s digital life safer. With device security, a VPN for online privacy, and LifeLock identity theft protection all-in-one, Norton’s Cyber Safety was launched with this in mind.
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Pepsi Launched a Virtual Workshop During the Pandemic
ECHO Awards March 29, 2022KM Workshop was born in the middle of a pandemic. Quarantine almost completely halted the face-to-face gastronomic activity. The pandemic forced Pepsi to think of innovative solutions to move forward and was a key moment to train restaurateurs and prepare them for a new reality and way of consumption.
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SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign
ECHO Awards March 29, 2022With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.
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Sony Music Drives Corneal Donations with Interactive Music Video
ECHO Awards March 29, 2022To help inspire Argentinians to become corneal donors, Sony Music and Incucai, an Argentinian health entity, teamed up with Argentinian music star Dante Spinetta and created an interactive music video that could only be viewed when someone “donated” their eyes.
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The Grass Is Greeners for Sorgenia
ECHO Awards March 29, 2022Greeners is a behavioral loyalty project aimed at building the Greeners community, a place where Sorgenia can build a relationship with its customers, stimulating them through the use of missions and educational content related to environmental sustainability.
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This Company Helped Women with Hair Loss
ECHO Awards March 29, 2022Hair company Harklinikken created a campaign to help women with hair loss, and launched a new digital architecture that was implemented across the organization to strengthen commercial growth and reduce business costs.
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This Company Paid Tribute in a Heartfelt Way
ECHO Awards March 29, 2022"One Last Goodbye” was a TyC Sports campaign that had an emotional impact throughout Argentina, beyond the fanaticism or not for soccer.
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This Finance Company’s Quest
ECHO Awards March 29, 2022The pandemic made spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping helped alleviate moods. With Quest2Invest, ICICI Prudential Mutual Fund was able to stand out from a clutter of ads on Mother’s Day and Father’s Day, engage with its core audience, and achieve quality leads.
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This Food Company Launched a "Quaran-Tensions" Campaign
ECHO Awards March 29, 2022Dole made fruit bowls emblematic to awkward, yet familiar, moments endured under lockdown at home across America.
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This Swedish Nonprofit Used Data to Enhance People’s Sex Lives
ECHO Awards March 29, 2022RFSU, a Swedish sexual education nonprofit, used data and market research to design an update to its Sense Me product and experience line, creating new experiences that were meant to stimulate users via their sense of hearing, the only sense previously neglected by Sense Me.
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