Case Studies

Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue
B2 Awards July 10, 2022
Cisco created its “Year of Scale” initiative to provide partners with the digital platform, customer data, and experience expertise to deliver premium customer experiences across all the company’s partners, products, and motions at scale.
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Creating Connections for Life
B2 Awards July 10, 2022
Molex created the “Creating Connections for Life” campaign to differentiate itself from competitors and enhance perceptions of the brand by highlighting how the company drives positive impact.
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How EY Drove Consideration Through Unexpected and Lighthearted Collaboration
B2 Awards July 10, 2022
EY created a TV ad featuring highly unexpected, lighthearted stories demonstrating the brand’s ability to transform and grow businesses in the digital age.
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Markers, Set, Go!
B2 Awards July 10, 2022
O2 enacted a lead generation program, targeting IT and procurement decision-makers across all public and private sector companies with more than 500 employees.
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Maytag Commercial Laundry Relaunch
B2 Awards July 10, 2022
Maytag repositioned and relaunched its product line for the commercial laundry industry with a full funnel campaign.
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Pioneer: Married a Farmer
B2 Awards July 10, 2022
Pioneer improved its brand perception with a viral print ad that challenged stereotypes about farmers.
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Print Marketing Urges Mining to Go Electric
B2 Awards July 10, 2022
ABB promoted electrification as a way to achieve sustainability in the mining industry.
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How Lenovo Used Innovative Personalization to Drive Its Business to New Heights
B2 Awards July 9, 2022
Using market research to better understand its various customer segments, Lenovo designed a multi-pronged campaign that combined account-based marketing principles with demand generation techniques to engage its customers and prospects more deeply and generate a wealth of new business opportunities.
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How Pure Storage Grew Its Business Through a Unique Loyalty Program
B2 Awards July 9, 2022
Pure Storage set out to do something special for its most loyal customers, especially those who continued to be power users during the toughest days of the pandemic. The brand launched a new loyalty program that was open only to its most loyal and active customers.
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The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
B2 Awards July 9, 2022
With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
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This Cell Research-Inspired Artwork Was a Game Changer for Gibco
B2 Awards July 9, 2022
To regain relevance and drive a deeper emotional connection with consumers, Thermo Fisher Scientific’s Gibco brand paired cell research scientists with world-renowned artists in various media, asking them to create original artwork inspired by scientific research.
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How This Company Targeted a Different Audience
B2 Awards July 7, 2022
Quorum’s How Deals Get Done campaign introduced Quorum to the Florida home equity line of credit (HELOC) market.
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PwC's New Equation
B2 Awards July 7, 2022
PwC's The New Equation campaign targeted business decision makers who value success, standing out, being first to try new things, and challenging themselves to improve. This demographic wants to be ahead of the curve solving business challenges.
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Ready to Reopen?
B2 Awards July 7, 2022
Kloudspot, a location-based technology company, wanted to help organizations return to work in-person.
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Ace Fights “Paint Procrastination” with Free Babysitting
REGGIE Awards April 21, 2022
Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.
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Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public
REGGIE Awards April 21, 2022
Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.
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Ally’s Charlotte FC Uniform Reveal
REGGIE Awards April 21, 2022
The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.
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Anheuser-Busch Re-engages Hispanics with Cinco de Mayo
REGGIE Awards April 21, 2022
Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.
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AT&T’s “Win Local" Campaign in Mexico
REGGIE Awards April 21, 2022
AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.
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Bar-S Promotes Hot Dogs with a Summer Anthem
REGGIE Awards April 21, 2022
Bar-S created a new song and music video for the peak summer season of hot dog sales.
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