Case Studies
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OREO Pokémon Adventure at Target
REGGIE Awards April 21, 2022Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.
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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product
REGGIE Awards April 21, 2022Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.
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Save It, See It
REGGIE Awards April 21, 2022Michelob ULTRA hacked Instagram’s algorithm to drive awareness of inequalities impacting female athletes.
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Snap to Steal
REGGIE Awards April 21, 2022Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.
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SPK Mystery at Circle K
REGGIE Awards April 21, 2022Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Stella Artois' “Your Table Is Ready”
REGGIE Awards April 21, 2022Stella Artois created a fully integrated 360 campaign, leveraging celebrity chef, Padma Lakshmi, to encourage diners to return to their favorite restaurants.
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Sun-Maid’s Haunted House Promotes Raisins on Halloween
REGGIE Awards April 21, 2022Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.
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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community
REGGIE Awards April 21, 2022The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.
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This J&J Campaign Proves Relevant Messaging and Targeting Is a Timeless Marketing Tactic
REGGIE Awards April 21, 2022With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.
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Trident Boosts Itself at CVS with a Maybelline Partnership
REGGIE Awards April 21, 2022Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.
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Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers
REGGIE Awards April 21, 2022Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.
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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act
REGGIE Awards April 21, 2022Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.
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A Website for Gun Safety
ECHO Awards March 29, 2022Brady, one of America’s oldest gun safety groups, and the Ad Council launched a cross media campaign to raise awareness on safe gun storage and drive viewership to the EndFamilyFire.org website, sharing tips on how to make homes more secure and offering resources on firearm suicide.
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Act Too
ECHO Awards March 29, 2022The me too movement created a digital recommendation engine that offered guidance to those wishing to get involved in the fight against sexual violence.
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Allerject Fits Your Life
ECHO Awards March 29, 2022Kaléo used an integrated marketing campaign in Canada to promote Allerject, a new auto-injector that is easier to carry and use, disrupting the behavior of anaphylaxis sufferers who had been using EpiPen.
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Ally’s Direct Mail Campaign Sends Plantable Dollar Bills
ECHO Awards March 29, 2022Ally Financial promoted awareness of its investment services with a direct mail campaign that sent customers a dollar bill infused with seeds whose growth evoked the growth in one’s money that one could achieve through investing.
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AMACC Created Live Cinema Amid Lockdowns
ECHO Awards March 29, 2022In the face of movie theaters closing, Academia Mexicana de Artes y Ciencias Cinematográficas (AMACC) created "Live Cinema" — stories based on confinement, love, contempt, disappointment, and courage — filmed and broadcasted in real time via Instagram Live.
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Caterpillar Gamifies the Jobsite
ECHO Awards March 29, 2022Caterpillar turned a job site into a life-sized game of PAC-Man with a Cat 236D3 remote-controlled skid steer loader playing the role of PAC-Man himself.
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Cheetos Integrates a QR Code with a Super Bowl Ad
ECHO Awards March 29, 2022Frito-Lay offered viewers of its Super Bowl ad the chance to “steal” a bag of Cheetos Crunch Pop Mix by using a QR code featured in the TV spot.
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