Case Studies
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bubly bublé deliveré
REGGIE Awards April 21, 2022PepsiCo Beverages Canada created a national campaign aimed at Canadians between the ages of 18 and 49 who know that it is important to drink lots of water, but the reality for them is that drinking water is boring.
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Bud Light Seltzer Seasonal Strategy
REGGIE Awards April 21, 2022Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.
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Bush’s Writes a New Bean Song for Millennials
REGGIE Awards April 21, 2022Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”
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Canfessional
REGGIE Awards April 21, 2022Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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Choose a Spirit to Fit Your Lifestyle
REGGIE Awards April 21, 2022Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.
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eos Capitalizes on an Endorsement of its Shave Cream on TikTok
REGGIE Awards April 21, 2022eos took advantage of a TikTok endorsement to ignite a viral appetite for its shave cream across social media.
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Evolution Reloaded
REGGIE Awards April 21, 2022One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.
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Fintropolis
REGGIE Awards April 21, 2022Ally, in collaboration with Microsoft and Blockworks, created Fintropolis, a world within Minecraft that uses real-world scenarios to introduce and familiarize students and users to financial concepts.
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Frito-Lay’s Super Bowl Strategy
REGGIE Awards April 21, 2022Frito Lay’s “Count Down to Crunchtime” was a national, all-ages campaign aimed at light to medium salty snackers who are also avid NFL fans.
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Full of Detroit Soul
REGGIE Awards April 21, 2022Pepsi created a purpose-driven, omnichannel campaign to restore pride to Detroit, giving local artists and creators a platform to share their stories and talent with the Detroit community.
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Growing Bold with the Biggest Star in Country Music
REGGIE Awards April 21, 2022Fendt partnered with country music star Luke Bryan for a 20-episode video series called Rise Before Sunrise, celebrating the work of farmers.
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Happier Than Ever: The Destination
REGGIE Awards April 21, 2022Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.
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Heineken B.O.T.
REGGIE Awards April 21, 2022Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.
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Heinz Art of the Burger
REGGIE Awards April 21, 2022Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.
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Henkel and Walmart Make Laundry Talk to Change Shopper Buying Habits
REGGIE Awards April 21, 2022Faced with stubborn consumers unwilling to break out of their routines and try new products, laundry product manufacturer Henkel, Inc. partnered with Walmart on a digital campaign that helped consumers find new products suited to their specific laundry needs, while never exceeding their shopping budget.
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How a Beer Brand Used Sneaker Culture to Win Over NBA Fans
REGGIE Awards April 21, 2022With the goal of deepening its relationship with NBA fans, Michelob ULTRA partnered with a famous artist and sneaker designer to create an extremely limited edition NBA Finals bottle and a Reddit-powered release to create a social media frenzy and drive brand engagement.
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How Bud Light Reached Out to a Young Multicultural Audience
REGGIE Awards April 21, 2022Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.
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How Doritos Disrupted Gaming
REGGIE Awards April 21, 2022Doritos’s “Disruptor Series” was a nationally focused program designed to reach Doritos and gaming fans across the U.S. While still leaning into a strong base of gen Z consumers, the audience was comprised of gaming enthusiasts and those who consume gaming content as the company wanted to disrupt the gaming landscape.
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How eBay Made Payments Easier
REGGIE Awards April 21, 2022eBay’s recent campaign to manage payments targeted all of eBay’s business and consumer sellers globally. Its diverse demographic includes business sellers and casual sellers from around the world, so the company localized its content to reflect all regional profiles and mindsets.
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