Case Studies
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Danish Lottery Makes In-Person Retail Cool Again While Collecting a Mountain of Customer Data
ECHO Awards March 29, 2022In an effort to create more advanced customer profiles, Varelotteriet, the Danish lottery, partnered with on-site lottery dealers on a campaign that incentivized lottery players to share data and purchase tickets in-person versus online.
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Dettol Promotes Proper Handwashing on TikTok
ECHO Awards March 29, 2022Reckitt Benckiser promoted hygienic handwashing in India with a viral effort on TikTok.
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Draw the Line Against Malaria
ECHO Awards March 29, 2022Malaria No More (MNM) partnered with Nigerian artist and activist Láolú Sebanjo for a global brand campaign aimed at raising awareness, galvanizing communities, and influencing world leaders to take immediate action against malaria.
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Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”
ECHO Awards March 29, 2022With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.
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Duroflex Sounds of Sleep
ECHO Awards March 29, 2022To raise awareness about lullabies as a sleep aid, Duroflex partnered with Sony Music and YouTube for a six-episode series that re-created lullabies in six traditional Indian languages.
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eBay Seller Migration to Managed Payments
ECHO Awards March 29, 2022eBay’s Payments GTM product marketing team drove 18 million sellers from more than 190 countries to migrate to a new eBay payments experience.
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Everest Expedition AR Experience
ECHO Awards March 29, 2022National Geographic created an AR filter that put Instagram users in the middle of Mount Everest’s most famous landscapes while they were stuck at home during the pandemic.
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Everyone Can't Do Everything at the Same Time
ECHO Awards March 29, 2022Göteborg Energi, a Swedish energy company in Gothenburg, launched a campaign encouraging citizens to moderate their use of electricity, conserving energy and reducing fossil emissions in the process.
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Flow Launches Disney+ for Them and You
ECHO Awards March 29, 2022Flow used an integrated marketing campaign to promote the inclusion of Disney+ to its service.
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Fundación Honra Provides Invisible Help for Victims of Domestic Violence
ECHO Awards March 29, 2022Fundación Honra introduced Invisible Help, a tool that empowers women to send alerts when victimized by violence and saves audio of the abuse that can be used as evidence in court.
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Hands on the Wheel
ECHO Awards March 29, 2022In an effort drive awareness of the brand and convert test drives into actual sales, SEAT Danmark created a contest in which winners would receive an all-expense paid road trip in one of the brand’s most popular models.
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History in the Making: The National World War II Museum's Flag of Honor Campaign
ECHO Awards March 29, 2022The National World War II Museum created an engaging mailing that compelled members to donate and be a part of Veterans Day history by contributing wood pieces to what would become two large wooden Flags of Honor to commemorate veterans on Veterans Day 2021.
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How Bank of Montreal Used Data and Influencers to Engage a Stubborn Audience
ECHO Awards March 29, 2022To better engage Canadian millennials, Bank of Montreal (BOM) turned to data and used it as the driving force to power its “Reward the Day” campaign. Partnering with a fleet of influencers, the activation sought to show millennials that BOM understood them well and, for this reason, could add value to their lives.
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How EsPlásticos Recycled an Entire Museum to Change Public Perceptions About Plastic
ECHO Awards March 29, 2022With its “The Plastic Museum” campaign, EsPlásticos constructed a museum made entirely of plastic materials and then dismantled the building one week later, turning the materials into recycled souvenirs that were used to shed light on how plastic can be a positive for the environment when properly recycled.
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How India's Underdogs Won Flipkart the Festive Battle
ECHO Awards March 29, 2022Flipkart created a series of films leveraging the underlying rivalry that existed between “haves” and “have-nots” to promote how Flipkart’s Big Billion Day sale provides India's underdogs with an opportunity for one-upmanship.
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How McCain Turned Pre-Roll YouTube Ads into Must-Watch Content
ECHO Awards March 29, 2022The “McCain Golden Oven” campaign took an ad format notoriously despised by generation Z — YouTube pre-rolls — and turned it into a benefit, designing a contest that rewarded viewers with exclusive prizes simply for watching pre-roll ads for a designated length of time.
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How One Company Is Rethinking Motherhood Through Data
ECHO Awards March 29, 2022The parenting space already had websites like Baby Center that spoke to the Indian mom. While Reckitt brands targeted this demographic on digital, however, there was a lack of a deeper, purposeful, and beyond-the-product connect with her.
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How Ramboll Helps Commuters Avoid Air Pollution
ECHO Awards March 29, 2022Ramboll, a global engineering, architecture, and consultancy company founded in Denmark, created “Happy Commuter,” a data-driven air quality index enabling people to find biking and walking paths with the cleanest air quality.
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How This Mobile Company Put Businesses First
ECHO Awards March 29, 2022Telecom created Mi Negocio Personal as a personalized digital window that helps businesses grow, keeping their essence intact and making the most Personal thing they have visible: their name.
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How This Nonprofit Is Trying to Change Mindsets
ECHO Awards March 29, 2022Mindsets is a groundbreaking study that Canadian Down Syndrome Society conducted that set out to uncover data to prove the link between increased physical activity and increased cognition for the Down syndrome community, thereby revolutionizing prescribed therapies forever.
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