Generative AI: Resources
Generative AI (gen AI) is a game-changer and disruptor. From ideation to image creation to testing capabilities, the ability for generative AI to enhance processes is almost endless. For many companies and marketing teams, this evolving technology can help teams become more agile, creative, scalable, and data-driven.
According to ANA's AI Glossary, generative AI is "the field of artificial intelligence that focuses on creating new content based on existing data. For a CRM system, generative AI can be used to create a range of helpful outputs, from writing personalized marketing content, to generating synthetic data to test new features or strategies. For customers it means better and more targeted marketing content, which helps them get exactly the information they need and more. For marketing teams it means faster builds for marketing campaigns and sales motions, plus the ability to test out multiple strategies across synthetic data sets and optimize them before anything goes live."
Below are resources aimed to help you better utilize generative AI while also understanding the ethical and legal implications.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Event Recaps November 16, 2023A panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Conference Session Videos November 16, 2023In this video, a panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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Artificial Intelligence and the Future of Work
Partner Content November 16, 2023By embracing AI, brand teams can free up valuable time and focus on strategic thinking, innovation, and creativity. There are a number of ways marketers will need to prepare.
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Concerns Around Automation and AI
Pulse November 14, 2023While AI holds many promising capabilities to enhance the marketing function, there are clear causes for concern if AI is deployed irresponsibly. R3’s Craig Stein joined the Marketing Futures Podcast to discuss.
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Preserving Brand Authenticity Amid Generative-AI Powered Misinformation
Leading Edge November 6, 2023Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.
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Generative AI: Let’s Reimagine What’s Possible
Leading Edge November 2, 2023According to Bombora Company Surge, interest in AI topics remains strong. Intent data in the graph below show that one of the AI topics that has sparked the greatest increase in interest in recent months is AI content creation, as marketers look for powerful ways to apply generative AI to their workflows.
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Prompt Like a Champ: Best Practices for Generative AI Prompts
POVs October 30, 2023Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.
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AI Will Restore Digital Advertising’s Soul
Leading Edge October 20, 2023The exponential growth in AI capabilities that’s underway right now is going to fundamentally alter every industry on the planet — and, indeed, our very humanity. But as a marketer, you’re tired of hearing these grandiose statements. What you need to know, after all, is what AI means for your organization and the ad industry at large — today and in the near future.
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ANA AI Glossary
Research Reports October 19, 2023ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.
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Using Generative AI to Advance Influencer Marketing
Event Recaps October 12, 2023Razorfish and Church & Dwight (which includes such brands as Arm & Hammer) addressed an ANA 1-Day Conference to share thoughts on how generative AI can be leveraged in the field of influencer marketing and also identified numerous tools that can be used for each application of generative AI.
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The Ethical Risks of Generative Artificial Intelligence
B2C October 11, 2023Intellectual property and copyright concerns are among the thornier issues that marketers and agencies are grappling with as generative artificial intelligence (AI) becomes a force in the ad business. Procurement can play a key role asking vendors about their technology capabilities and how those technologies or models were trained. At the same time, marketers should be encouraged that some generative AI vendors are providing assurances that their products are free of copyright concerns.
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Marketers Need to Have a Frank Discussion About Chatbots
B2C September 29, 2023While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.
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Granular Creative Taxonomies: The Unsung Heroes of the AI Revolution
Leading Edge September 27, 2023In recent months, AI is everywhere you look – and that includes advertising. Unprecedented advances in machine learning and data analysis have unlocked new frontiers in creative optimization and personalization, bringing an aura of excitement, anticipation, and even fear that resonates through the industry and beyond.
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Marketers Balance the Promise and Peril of Generative AI
B2C September 22, 2023The promise of AI is tempered by growing concerns regarding the risks the technology presents, leading the Biden administration to pressure the seven leading AI companies to commit to new standards for safety, security, and trust as they aggressively compete to dominate the space. Brands and agencies are diving in.
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Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage
Webinar Rewinds September 13, 2023Generative AI is remaking marketing. In this webinar, Greg Verdino, founder of AI marketing consultancy CognitivePath, cuts through the hype, uncovers key strategy use cases for GenAI across every facet of marketing, and delivers a practical and proven model for using GenAI.
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Tapping Into the Power of Generative AI for Strategic Marketing Transformation
Research Reports September 8, 2023The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.
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Unlocking the Power of AI in Marketing: Navigating the Future with Confidence
Knowledge Partners September 6, 2023AI-fueled platforms now serve as innovation hubs, offering a range of opportunities, and within this digital space, there's an immense amount of potential that should be approached with both excitement and caution.
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Sustainable AI Is the Only Path for Publishers
Leading Edge August 14, 2023Online publishers, whether they know it or not, are facing another existential crisis, perhaps even greater than those of the past. Publishing is based on a simple formula: Content creation leads to audience aggregation, which leads to monetization.
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AI for Content Marketing Blueprint
Knowledge Partners July 26, 2023The Marketing AI Institute and Writer came together to create a comprehensive overview of AI technology and how it’s transforming the world of content marketing.
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Google’s Take on Responsible AI in Digital Advertising
Event Recaps July 20, 2023Google shared its principles for responsible AI, how it implements the technology in its advertising products, and what it believes could be on the horizon for AI regulation.
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