Generative AI: Resources

In today's fast-paced and technology-driven world, artificial intelligence (AI) has emerged as a transformative force that holds the potential to revolutionize the way we work, make decisions, and interact with technology. AI promises greater efficiency, data-driven insights, and enhanced productivity, making it a valuable tool for businesses across various industries. Yet, despite the promises of this cutting-edge technology, many leaders find themselves grappling with the challenges of effectively implementing AI in the workplace.

A growing number of small- and medium-sized businesses (SMBs) are betting on generative AI and hoping to reap the benefits. But the technology is still evolving and prone to occasional "hallucinations" and inconsistent output. SMB marketers should start to experiment with employee-facing applications, rather than customer-facing use cases, to reduce the risk of negatively affecting revenue as they iron out any bugs.

Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.

A panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.

In this video, a panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.

By embracing AI, brand teams can free up valuable time and focus on strategic thinking, innovation, and creativity. There are a number of ways marketers will need to prepare.

While AI holds many promising capabilities to enhance the marketing function, there are clear causes for concern if AI is deployed irresponsibly. R3’s Craig Stein joined the Marketing Futures Podcast to discuss.

Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.

According to Bombora Company Surge, interest in AI topics remains strong. Intent data in the graph below show that one of the AI topics that has sparked the greatest increase in interest in recent months is AI content creation, as marketers look for powerful ways to apply generative AI to their workflows.

Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.

The exponential growth in AI capabilities that’s underway right now is going to fundamentally alter every industry on the planet — and, indeed, our very humanity. But as a marketer, you’re tired of hearing these grandiose statements. What you need to know, after all, is what AI means for your organization and the ad industry at large — today and in the near future.

ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.

Razorfish and Church & Dwight (which includes such brands as Arm & Hammer) addressed an ANA 1-Day Conference to share thoughts on how generative AI can be leveraged in the field of influencer marketing and also identified numerous tools that can be used for each application of generative AI.

Intellectual property and copyright concerns are among the thornier issues that marketers and agencies are grappling with as generative artificial intelligence (AI) becomes a force in the ad business. Procurement can play a key role asking vendors about their technology capabilities and how those technologies or models were trained. At the same time, marketers should be encouraged that some generative AI vendors are providing assurances that their products are free of copyright concerns.

While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.

In recent months, AI is everywhere you look – and that includes advertising. Unprecedented advances in machine learning and data analysis have unlocked new frontiers in creative optimization and personalization, bringing an aura of excitement, anticipation, and even fear that resonates through the industry and beyond.

The promise of AI is tempered by growing concerns regarding the risks the technology presents, leading the Biden administration to pressure the seven leading AI companies to commit to new standards for safety, security, and trust as they aggressively compete to dominate the space. Brands and agencies are diving in.

Generative AI is remaking marketing. In this webinar, Greg Verdino, founder of AI marketing consultancy CognitivePath, cuts through the hype, uncovers key strategy use cases for GenAI across every facet of marketing, and delivers a practical and proven model for using GenAI.

The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.

AI-fueled platforms now serve as innovation hubs, offering a range of opportunities, and within this digital space, there's an immense amount of potential that should be approached with both excitement and caution.