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Search returned: 260 document(s).
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The Challenges and Opportunities of Inclusive Marketing in a Polarized Context
Partner Content November 21, 2024Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.
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How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
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2025 Sports Marketing Outlook
Partner Content November 7, 2024As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.
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Nurturing Culture in In-House Agencies
Partner Content November 5, 2024Effective in-house leaders create an environment where trust, transparency, and open communication are the norm. At the same time, leaders must stay on top of issues such as burnout, which can drain creativity and cause disengagement. Encouraging balance and introducing fresh perspectives helps keep the energy high, ensuring the agency remains a creative powerhouse.
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Streaming and Live Sports, a Marriage Made in Advertiser Heaven
Partner Content October 22, 2024The advent of live sports on streaming services is creating a new opportunity for advertisers that sits at the intersection of sports' passionate (and large) audience and the personalization capabilities of connected TV.
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The Pitfalls of Performance Obsession in CTV Advertising
Partner Content October 17, 2024By focusing too heavily on immediate outcomes, marketers risk missing out on CTV's broader, long-term advantages.
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Leveraging AI in Marketing Procurement
Partner Content October 15, 2024Artificial intelligence has great potential to reshape the role of marketing procurement. Here's how procurement professionals can prepare to harness that change to their benefit.
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Building a Strong Creative Culture in an In-House Agency
Partner Content October 10, 2024While the responsibility of establishing a creative culture starts with leadership, the consistent building, maintenance, and enhancement of the culture requires a team effort grounded in an organization's values and brand. Here are tips for marketing leaders to not only establish a creative culture but ensure that it thrives and drives success for the team, in-house agency, and the broader organization.
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The Power of Distinctive Assets
Partner Content October 3, 2024Failing to balance emotional brand engagement and distinctive assets can lead to disinterest (i.e., high levels of neutrality when watching an ad) or even misattribution (i.e., an ad works in favor of a competitor). How can advertisers get it right?
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Reaching the Light TV Viewer
Partner Content September 24, 2024A lot has changed since the inception of addressable TV. While consumer viewing has continued to grow more fragmented, addressable advertising has increased in scale and matured its technological capabilities to become a must-have strategy for broadly targeted and narrowly targeted brands alike.
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How to Use Data Standards to Intelligently Optimize Campaigns
Partner Content September 19, 2024What if the optimization brands are doing for their next campaign is based on the wrong information? With so much data currently available to advertisers, it's important that they ensure the data foundations are solid before divining insights to shape their next set of decisions.
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The Growing Power of Shoppable CTV Advertising
Partner Content September 17, 2024As the popularity of streaming grows, shoppable ads — TV spots that allow consumers to research or buy products directly through the ad — present a remarkable opportunity for CTV advertisers, especially with the approaching make-or-break holiday shopping season.
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Resonating Across Cultures
Partner Content September 12, 2024Radio, across its myriad of formats and genres, uniquely delivers content that reflects the beliefs and values of its listeners while facilitating a sense of belonging. Here's why radio can play such a critical role in reaching a diverse range of consumer segments.
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Cross-Pollinating Marketing Success
Partner Content September 10, 2024How can small companies think bigger? And what small business norms can be applied to enterprise-size strategies? The insights gleaned can help both sides adjust their channel approach going forward. The mix they're looking for will help a business of any size stand out more, connect with audiences on a personal level, and nurture deeper engagement.
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The Secret to Actionable, Attention-Grabbing Campaigns
Partner Content August 15, 2024To create eye-catching, memorable campaigns that customers will actually interact with, the savviest marketers are thinking outside the box — moving away from the digital-first playbook in favor of an omnichannel strategy that incorporates both digital and offline efforts.
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Preparing Marketing Procurement for AI
Partner Content August 8, 2024In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. But the first step to leveraging AI in marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot.
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Using the 80/20 Rule to Drive Successful Innovation
Partner Content August 6, 2024Marketing success lies in making innovation feel familiar while still offering something new. The ideal formula for successful innovation is to ensure that a product is 80 percent familiar and 20 percent new. So how, then, do the best product developers and marketers achieve this balance of novelty and familiarity?
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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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How to Score Big with Youth Sports Parents
Partner Content July 11, 2024TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.
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Making the Most of Live TV Advertising in a Streaming World
Partner Content June 27, 2024As more events move to streaming and as programmatic adoption increases, there is opportunity for advertisers to make their message heard during live events.
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