DEIB: Resources

In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide.

How can my brand connect with baby boomers?

How can my brand effectively connect with millennials?

Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a subject of considerable debate.

Who is gen Z? How are brands marketing to this generation?

How can brands connect with gen Alpha?

How can my brand effectively market to Hispanics?

Do Hispanic consumers prefer what language they see advertising in?

How can brands market to Indigenous and Native American Consumers?

How are brands depicting and including individuals with disabilities in their communications?

How can my brand authentically connect with the AAPI community?

How can I reach the LGBTQ+ community in a meaningful way?

How can brands support consumer and employee mental health and wellness?

Who is generation X, and how can my brand authentically connect with them?

Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.

Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.

Recent findings from the ANA’s latest LGBTQ+ Marketing Inclusion Survey show an upswing in support for LGBTQ+ representation in marketing. For instance, the report found that 55 percent of marketers participate in some form of LGBTQ+ marketing, with a resounding 97 percent believing inclusivity has a positive brand impact. Rainbow-washing has decreased, with inclusive marketing becoming more of an all-year occurrence, rather than just a Pride-month moment.

In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.

The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.

The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.