Measurement & Accountability
when
Start: Thursday, December 5, 2024 at 12:00pm
End: Thursday, December 5, 2024 at 2:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Teleconference | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
ANA MEASUREMENT COMMITTEE MEETING
December 5, 2024 from 12:00PM ET – 2:00 PM ET (Virtual Only)
I. WELCOME & INTRODUCTIONS (12:00PM ET)
II. MEASURING AUDIENCES IN THE MARKETS THAT MATTER (12:00 - 12:30PM ET)
In this session, Comscore will unpack how it’s using big data innovation to help local stations, and ultimately local communities. By enabling cutting edge analytics to pioneer and refine measurement approaches, local stations are better equipped to navigate an ever-evolving ecosystem and more effectively commercialize ad inventory on linear and digital channels.
Speaker: Michael Vinson, Chief Research Officer, Comscore
III. SMS MARKETING: BLENDING CONTENT, ENGAGEMENT, AND REVENUE (12:30 - 1:00PM ET)
This session will dive into the Carolina Hurricanes' text message strategy, which emphasizes content and responsiveness as much as sales-focused messaging. In the first seven months since launch, the organization has seen a 3:1 ROI via text messaging, branching out from the traditional use of an SMS platform. The team aims to entertain, inform, and sell, and each pillar is as important as the next when building a comprehensive strategy.
Speaker: Matt Sutor, Vice President of Marketing, Carolina Hurricanes Hockey Club
IV. ENGAGING WITH VALUE & DELIVERING MORE OF IT (1:00 - 1:30PM ET)
As prices rise and consumer budgets tighten, shoppers are navigating a sea of choices, making defining and communicating value more crucial than ever. Today, shoppers face the challenge of balancing price, convenience, and quality.
In this session, we'll delve into the key elements that shape effective value messaging. Kelly McKay, Head of CPG and Affiliate Sales at KCL, will share insights from KCL’s latest consumer surveys, highlighting the priorities, preferences, and behaviors of value-minded shoppers, along with insights from over 36,000 deals launched each year. We’ll explore what types of consumer promotions work best and how consumers prefer to receive their promotions. Additionally, we'll discuss which channels and messaging resonate most with different generations. Join us for a comprehensive look at how to engage value shoppers in today’s market.
Speaker: Kelly McKay, Head of CPG and Affiliate Sales, The Krazy Coupon Lady
V. SESSION 4 (1:30 - 2:00PM ET)
VI. CLOSING REMARKS (2:00PM ET)
Webinar information, if available, will be provided to registrants only.