DEIB: Resources

AIMM's most recent attribution analysis has validated that culture and DEIB in ads are critical to sales growth, explaining 66% of ads' sales lift and 89% of brand trust lift. In this video, CarMax shared how it has applied cultural insights from briefs to executions to enhance ad effectiveness KPIs.

B2B marketers led digital transformation in their organizations during the pandemic by placing more focus on agility and reorganization, and challenging the status quo. In this session, hear from women who lead marketing at their B2B organizations on their approach to DEIB and what they’ve learned.

While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.

If you can SeeHer, you can Be Her. Hear how marketing and media experts utilize their positions to embed DEIB best practices within their organizations' workstreams and about work they put into the market for consumer consumption.

In this video, get the C-suite perspective on why DEIB matters.

It’s Black History Month, but is Adland doing all it can to help Black talent across the industry flourish?

Over the past several years, marketers, brands, creative teams, and media agencies have done a meaningful job of focusing on the importance of diversity in the representation of images and strategies in their advertising and communications efforts. Making sure that the BIPOC community, as well as people in the LGBTQ+ and people with disabilities groups are presented in authentic ways has been an important evolution that reflects a world of inclusiveness.

ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"

How are brands depicting and including individuals with disabilities in their communications?

How can brands market to Indigenous and Native American Consumers?

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

Learn how AIMM has championed cross-industry collaborations including monumental DEIB/Marketing dialogues, created industry leading tools, mechanisms, and resources to advance greater inclusivity and equity, and maximized multicultural and inclusive segment insights for brand growth.

As a national nonprofit, StandUp for Kids has been working to end youth homelessness for over 30 years. Every day, this vibrant organization makes a difference in the lives of so many vulnerable youths. Maria Verastegui's mission as its board chairwoman was to take them to the next level and engender a true transformation.