Marketing Futures
This event is over.
WELCOME (11:00AM – 11:15AM EST)
The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.
I. A FIRST LOOK AT GEN ALPHA: BUILDING FOUNDATIONS FOR LASTING RELATIONSHIPS (11:15AM- 12:00PM)
Just when you thought you understood Gen Z, there's another emerging demographic—Gen Alpha—following in its footsteps. In this presentation, Inspira's Chief Creative Officer, Dave Wasserman, and Senior Integrated Strategist, Regina Fiedel, will provide deeper insight into these astonishingly savvy consumers, including:
• How culture is shaping their perceptions and buying behaviors
• How they are already impacting household spending
• Their emerging digital practices and preferences
• What they expect from brands
As an integrated marketing agency that focuses on building and strengthening relationships between brands and consumers, Inspira will build upon their initial expert research, comparing and contrasting key generational differences, and provide key takeaways to help your business connect and resonate with the enigmatic Gen Alpha consumer.
Speakers:
Dave Wasserman, Chief Creative Officer – Inspira
Regina Fiedel, Senior Integrated Strategist – Inspira
II. EQUITY TASTEMAKERS: THE EVOLUTION OF INCLUSION FOR MARKETERS (12:00PM- 12:45PM)
Research on Gen Z shows a strong commitment to inclusion, yet often lacks specifics. And because this generation is also wary of DEI efforts, brands must tread strategically. The Equity Tastemakers: The Evolution of Inclusion for Marketers study uses innovative research with Gen Zs across North and Latin America to give marketers clear, actionable insights on how this generation defines inclusion, which causes they prioritize, and their expectations for brands.
The findings highlight a pivotal moment for marketers: it's time to challenge our old strategies and evolve our craft.
Speakers:
Mari Sanchez, VP, Director of Inclusion and Strategy – PACO Collective
Ozzie Godinez, CEO and Co-Founder – PACO Collective
Felipe Diaz-Arango, Head of Strategy and Inclusion – PACO Collective