DEIB: Resources
This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations. See ANA's DEIB Resource Center here.
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Marketing to African Americans
ASK Answers February 22, 2024How can my brand connect with African American audiences?
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A Diversity Report for the Advertising/Marketing Industry (2023)
Research Reports February 15, 2024This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns
Budgeting Brilliance January 23, 2024Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.
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Leading By Example
Social Impact January 22, 2024ANA Nonprofit Federation award winners Amy Bobrick of ABD Direct and Tracey Burgoon of DAV took different paths to success but they are equally committed to seeing the sector grow.
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How These Two SMBs Supported the LGBTQ+ Community on a Shoestring Budget
Budgeting Brilliance January 17, 2024Learn how the Los Angeles LGBT Center and Taimi navigated budget constraints to deliver meaningful campaigns that supported the LGBTQ+ community.
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Marketing to Gen Z
ASK Answers December 6, 2023Who is gen Z? How are brands marketing to this generation?
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Marketing to Millennials
ASK Answers December 6, 2023How can my brand effectively connect with millennials?
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How AIMM Is Helping Foster Inclusivity in Front & Behind the Camera
Pulse November 15, 2023AIMM explores its impact on driving multicultural marketing and investment, its pledge for systemic interventions, and resources and tools its providing marketers and suppliers to advance diversity across the marketing ecosystem.
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Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
Research Reports November 14, 2023The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
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Influencer Pay Equity Guide
Research Reports November 13, 2023Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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Marketing to Men
ASK Answers November 9, 2023How are brands successfully connection with male consumers?
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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinar Rewinds November 8, 2023In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
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Brands Battling Hate Speech
ASK Answers October 26, 2023How can brands take a stand against hate speech, both online and in the real world?
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How P&G Leverages Insight, Innovation, Inclusion, and Impact
Event Recaps October 25, 2023The fundamentals of brand building remain constant, but how we build brands constantly changes. With all the disruptions that are reshaping how consumers engage with, experience, and buy brands, it's time to reset the bar on creativity for growth.
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Mobilizing Purpose-Driven Thinking: Google Pixel’s Real Tone
Event Recaps October 25, 2023Google explored the origins of racial bias in camera technology and discussed how it’s improving image technology to be more equitable for people of color.
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Brands Marketing Mental Health
ASK Answers October 19, 2023How can my brand support consumers’ mental health and wellness?
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The 5 Best Practices in Hispanic Marketing
Leading Edge October 19, 2023The U.S. Hispanic population continues to grow and evolve rapidly. For marketers, winning Hispanic consumers requires a deeper level of insightful and authentic storytelling so that these growth consumers are not just seen or heard but deeply understood. Learn how to better market to the Hispanic community in the U.S.
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Leading with Inclusivity and Growth in Good Times and Bad
Event Recaps October 11, 2023Representatives from the Alliance for Inclusive and Multicultural Marketing shared insights from a survey of 2,300 consumers and discussed the business impact of making investments in multicultural marketing.
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These Brands Promoted Diversity and Wellbeing
Leading Edge October 11, 2023Effectively telling authentic stories that connect with real people means infusing diversity, inclusivity, and equality not only through the narrative and content of a marketing campaign, but through how a brand functions internally as well. A brand can’t truly promote DEIB without fostering it internally or creating initiatives or movements that help diverse communities.
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