Joint AFM/Agency Relations Committee Meeting, Sponsored by Decideware

This meeting is the second day of a two-day event co-hosted by the ANA and World Federation of Advertisers (WFA) Sourcing Forum. This year, meetings will take place on December 4 for the WFA Sourcing Forum and December 5 for the ANA (see agenda below). The WFA agenda can be found here.

To register for the WFA meeting, please email events@wfanet.org. Members of both organizations are invited/encouraged to attend both meetings. (The WFA is the World Federation of Advertisers and provides a global perspective.)

On the evening of December 4, Decideware will host a networking dinner. For more information and to RSVP, please contact Peter Kenigsberg directly. The location of the dinner will be announced as soon as available. 

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. ET)

II. WELCOME REMARKS AND INTRODUCTIONS (10:00 – 10:20a.m. ET)

III. TACKLING YOUR MARKETING TECHNOLOGY STACK FROM PROCUREMENT’S PERSPECTIVE (10:20 – 11:00a.m. ET)
Recent reports show that 30% of marketing budgets are spent on marketing technology (“martech”). With so much money devoted to technology, it’s more important than ever for procurement leaders to take stock of their company’s tech stack. Chris Vitti, head of marketing technology for The Cigna Group, will lend his perspective to the rent, buy, or build considerations procurement leaders must make when auditing their martech.

Speaker:
Chris Vitti, Senior Director, Head of Marketing Technology – The Cigna Group

IV. NEXT LEVEL PROCUREMENT AT BAYER (11:00 – 11:40a.m. ET)
The Procurement team of this 161 year-old German-based pharmaceuticals and life sciences company underwent a major undertaking in fundamentally redesigning the function’s operating model into unlocking its full potential of a truly global procurement organization. This initiative was recognized at the 2022 World Procurement Awards where Bayer was awarded the Transformation Large Enterprise Award after being assessed by a judging panel of 37 experts. Join this session to learn about its journey from challenge, approaches, and outcomes.

Speaker:
Melissa Saw, Head of Americas Procurement – Bayer

V. BREAK (11:40 – 11:50a.m. ET)

VI. SUSTAINABILITY IN MEDIA PLANNING: HOW BRANDS CAN START REDUCING CARBON EMISSIONS IN ADVERTISING (11:50a.m. – 12:30p.m. ET)
Worldwide, carbon emissions must be reduced by two-thirds over the next decade to avoid hitting a dangerous global warming threshold. Every thousand ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2, due to the energy used by data centers around the globe. One thousand impressions, then, is roughly the equivalent of taking a 10-minute drive in a standard gas-powered vehicle in terms of carbon impact — and the ad industry makes that drive billions of times per day. Author of the report, Jason Trubowitz, will detail the major findings and recommendations for marketers to better manage their sustainability efforts.

Speaker:
Josh Hull, Director, Global Brand Partnerships – Scope3
Jason Trubowitz, SVP, Media and Measurement Leadership Initiative Lead – ANA

VII. DECIDEWARE & ZOETIS: PRACTICAL, PROVEN SUCCESS WITH AI IN MARKETING PROCUREMENT (12:30 – 1:10p.m. ET)
Steven Wales, Decideware's chief revenue officer, will be joined by Diane Gibbons, global category strategy lead for marketing and media at Zoetis to present a case study on the benefits and power of AI to drive action planning with agency partnerships.

Speakers:
Diane Gibbons, Global Category Strategy Lead, Marketing & Media – Zoetis
Steven Wales, Chief Revenue Officer – Decideware

VIII. NETWORKING LUNCH (1:10 – 2:00p.m. ET)