Marketing Operations and Transformation Forum

I. WELCOME & INTRODUCTION (11:00 – 11:10a.m. ET)

II. ROUNDTABLE DISCUSSION: LESSONS LEARNED IN 2024, PLANNING FOR 2025 (11:10 – 11:45a.m. ET)
We’ll begin our meeting with a discussion open to all attendees. Come prepared to share your lessons learned in marketing operations this year, and how you plan to act on those learnings in 2025. What are your big imperatives for the New Year, and how can the Marketing Operations and Transformation Forum help you? This is your opportunity to set the direction for our forum’s future.

Moderator:
Kim Beal, Senior Director, Marketing Operations – Grant Thornton and Marketing Operations and Transformation Forum Chair

III. ZURN ELKAY WATER SOLUTIONS: HOW MARKETING OPERATIONS NAVIGATES A MERGER (11:45a.m. – 12:20p.m. ET)
In July 2022, Zurn Water Solutions and Elkay Water Manufacturing merged to form Zurn Elkay Water Solutions. Elizabeth Bergan, director of digital and marketing operations, was instrumental in helping both companies merge their marketing efforts. Here, Elizabeth will recount the journey through the organizational changes, workflow revisions, and martech updates. This is an excellent case study for all operations leaders on merging companies of similar sizes and capabilities.

Speaker:
Elizabeth Bergan, Director, Digital & Marketing Operations – Zurn Elkay Water Solutions

IV. BREAK (12:20 – 12:25p.m. ET)

V. ADOBE & DEMANDLAB: THE KEYS TO MANAGING CAMPAIGN OPERATIONS AT THE ENTERPRISE SCALE (12:25 – 1:00p.m. ET)
All marketers are challenged by speed, quality and volume of campaigns. This is even more true for enterprise marketing operations teams. How can marketing operations teams streamline workflows and set expectations to reduce noise, improve quality and gain buy-in from the teams they support? DemandLab’s Chen Bian and Adobe’s Tanea Porro will outline the solutions they’ve worked through together.

Speakers:
Chen Bian, Director of Client Success – DemandLab
Tanea Porro, Global Campaign Operations Manager – Adobe