National Junk Food Day: Showcasing Successful Campaigns
Author Mary Roach has observed that "animals' taste systems are specialized for the niche they occupy in the environment. That includes us. As hunters and foragers of the dry savannah, our earliest forebears evolved a taste for important but scarce nutrients: salt and high-energy fats and sugars. That, in a nutshell, explains the widespread popularity of junk food."
In light of these biological underpinnings of our taste for cheese curls, potato chips, and bob-bons, we can perhaps feel justified if we periodically indulge our taste for junk food. And what better time than July 21st, National Junk Food Day. As we prepare to celebrate this auspicious occasion, take a peek at a few of the campaigns used to promote some of the more indulgent snacks in the food pyramid.
How The Real Housewives of LAY'S Dominated BravoCon 2022
LAY'S potato chips are tiny, tasty reminders to "Stay Golden," and if anyone knows what it means to Stay Golden, it's the stars of BRAVO TV's hit reality franchise, The Real Housewives. This is why LAY'S partnered with NBCU to develop "The Real Housewives of LAY'S" experiential activation at BravoCon, an event that was basically Comic-Con for reality TV fans.
Pilk and Cookies, a Twist on a Holiday Tradition, Featuring Lindsay Lohan
Pepsi invited fans to give Santa's milk and cookies an upgrade with a twist: "Pilk" (Pepsi + milk) and Cookies. Pepsi teamed up with two of the biggest stars of the holidays — Lindsay Lohan and Santa — to give consumers a new, delicious way to unapologetically enjoy the festive season.
How Frito-Lay Used "Football vs. Soccer" to Win the 2022 World Cup
With its "Football vs. Soccer" campaign, Frito-Lay was able to capitalize on its sponsorship of the 2022 Men's World Cup, creating a viral phenomenon and driving positive business results.
Cheetos Leveraged a TikTok Challenge to Sell Out in Over 3,000 Walmarts
In 2022, Cheetos looked to excite the next generation of Walmart shoppers. Knowing the multicultural generation Z audience is drawn to hot flavors, Cheetos introduced its hottest flavor to date — Cheetos Flamin' Hot Sweet Carolina Reaper.
The Launch of New SOUR PATCH KIDS Flavors
This program fulfilled the target market’s demand for new “mash-up” experiences and frozen beverages. It linked a new, limited-time-only SPK Strawberry-Watermelon Froster with the new SOUR PATCH KIDS Candy fruit flavors to increase brand and non-chocolate-candy category sales with a combination of internal PR, social, digital, and in-store efforts.
Hershey Helps Consumers Master Their Movie Night
Hershey partnered with Vudu on an offer to inspire shoppers to master their movie night. To redeem the offer, shoppers visited a microsite featuring Josh Gad as the "Master Your Movie Night" MC, sharing tips, tricks, and hacks to make movie nights more memorable with Hershey.
The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.
