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These Brands Created Award-Winning Collaborations and Experiences
Pulse November 20, 2024Creating powerful memories can lead to increased loyalty and preference; people will remember how they felt when interacting with a brand or product, good or bad. The key is to harness experiences that foster positive emotions and/or connect people to a shared community. Below are campaigns that did just this.
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2025 Sports Marketing Outlook
Partner Content November 7, 2024As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinar Rewinds October 24, 2024Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.
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L’Oréal: Future Fit for Future Growth
Event Recaps October 23, 2024L’Oréal Groupe uncovered the key catalysts for future growth and detailed its strategy to augment marketing with creativity, founded on a strong digital and tech core.
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L’Oréal: Future Fit for Future Growth
Conference Session Videos October 23, 2024In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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This Is How You Effectively Tie Influencer Marketing into Your Overall Strategy
Podcast Clips October 18, 2024Glenn Ginsburg, president of QYOU Media, discussed how brands might approach tying their influencer activations into the broader marketing efforts.
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"The Future of the Creator Economy" with Glenn Ginsburg of QYOU Media
Marketing Futures Podcast October 15, 2024QYOU Media’s Glenn Ginsburg joined Marketing Futures Podcast host Mike Berberich to discuss the evolution of the creator economy.
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The Power of Influencer Marketing for Nonprofits
Event Recaps October 15, 2024Influencers are becoming a larger and larger part of brands’ marketing mixes, and nonprofits, too, are capitalizing on this still-new channel. At an October 2024 meeting of the ANA Nonprofit Organizations Committee, the audience received advice for how to capitalize on this powerful marketing resource from Moore's Misti Dragano.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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These In-House Campaigns Successfully Leveraged Collaborations
Pulse October 11, 2024Partnerships and collaborations between different brands and/or creators can significantly improve consumer engagement, loyalty, and preference. Whether collaborating on a swag line or creating a video series with a creator, brand activations can powerfully provide experiences, memorable moments, and delight.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
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Six Principles for Leveraging Creator Content
Event Recaps October 10, 2024During an October 2024 meeting of the ANA Content Marketing Committee, Props Media Platform joined its client, the lender College Avenue, to share the principles that it has developed for making the most of creator content.
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Marketing News Quiz for October 5, 2024
Marketing News Quiz October 5, 2024In this week's marketing news quiz: Updates to Microsoft Copilot, a new ad campaign from Levi's featuring a popular singer, a decades-old treasure hunt comes to an end, and more.
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These In-House Awards Are Actually Hilarious
Pulse October 4, 2024It’s not everyday that you get a good laugh out of an ad. At least, for me, it’s not. There’s a fine line between an ad being truly funny and hitting on something honest – and it just feeling cheesy and awkward. When the joke is really off, the audience can feel completely confused and/or disconnected.
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Magnum Redefines Ice Cream Luxury for Gen Z
Smarties Awards September 30, 2024Unilever's Magnum ice cream brand transformed its annual Cannes Film Festival event into a generation Z-focused, multi-channel campaign, significantly boosting brand awareness, engagement, and sales.
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How Castrol, Walmart, and Larry Fitzgerald Teamed Up to Win Over New Customers Brand: BP
Smarties Awards September 30, 2024In a partnership with Walmart and former NFL star Larry Fitzgerald, Castrol created a digital shopping experience catered specifically to the interests of DIY enthusiasts, even cross promoting other brands within its hub to achieve authentic engagement.
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This Data-Savvy Campaign from Simple Won Over Vietnamese Consumers
Smarties Awards September 30, 2024Using a combination of authentic influencer content and robust data, Simple was able to develop a multi-targeted campaign that helped its products establish a foothold among young Vietnamese consumers.
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Cif Leveraged Influencers to Launch Its New Degreaser
Smarties Awards September 30, 2024Cif’s solution to the challenge of launching the new Cif Cream Spray Ultra Grease Degreaser Lemon was prioritizing gender inclusivity.
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How Clear’s Scalp Shampoo Campaign Leveraged TikTok
Smarties Awards September 30, 2024Scalpceuticals and Scalp Pro are uniquely crafted for male and female consumers individually, who are between the ages of 18 to 44 and facing hair loss issues — and not being able to find solutions to their problems via mass products.
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Dove Reinforces Its “Real Beauty” Message by Encouraging Women to Post
Smarties Awards September 30, 2024Dove created a 10-episode series to encourage Chinese women to post unfiltered photos and videos on social media and reinforce its “Real Beauty” brand message.
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