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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
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Engage to Earn Is Everything in Marketing
Leading Edge December 17, 2024The contemporary expression of the “Marketing is everything. And everything is marketing” mantra can be found in a high-growth but often underappreciated sector of marketing: Engage to Earn.
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Pet Marketing
ASK Answers December 17, 2024How can marketers effectively use pets in ads, as well as connect with pet owners?
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Exclusive Ad Experiences Are Limiting Your Audience
Leading Edge December 16, 2024Truly creative ad formats live in the shadows, limited not by demand or interest but because they don’t scale. There are countless examples of remarkable ad experiences built by publishers or platforms that engage and captivate audiences with custom content or formats. But here’s the thing: Their reach is often limited — not because of a lack of interest — but because companies are trying to keep them as proprietary products.
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These Brands Utilized Sports and Esports for Successful Media Strategies
Pulse December 11, 2024One of the most important parts of culture across the world is sports, whether it is professional, amateur, or online. Many brands take advantage of this part of society and continue to focus their campaigns and media strategies around sporting events and athletes.
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Seizing the Moment: How Micro-Moments Drive Consumer Engagement
Leading Edge December 10, 2024Micro-moments are powerful opportunities for marketers to meet consumers' immediate needs and build lasting brand relationships. These "I want to know," "I want to go," "I want to do," and "I want to buy" moments represent key times when people turn to devices for quick information or solutions. Each phase offers an avenue to deliver targeted, helpful content that encourages engagement and action.
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The Cool Ways Brands Have Used AI and VR/AR
Pulse December 2, 2024Innovative technology can truly change the way people experience their lives, whether it’s because they can Zoom with a family member or coworker or sort through large amounts of data more quickly to understand a demographic and its needs better.
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These Brands Created Award-Winning Collaborations and Experiences
Pulse November 20, 2024Creating powerful memories can lead to increased loyalty and preference; people will remember how they felt when interacting with a brand or product, good or bad. The key is to harness experiences that foster positive emotions and/or connect people to a shared community. Below are campaigns that did just this.
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Flooding the Channel with Event Content
Event Recaps November 20, 2024AI technology can automate the conversion of live event content into multiple digital assets, removing friction between live events and follow-up content while enabling organizations to "flood the channels" with thought leadership content efficiently and effectively.
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“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024Recent legal developments and industry expertise provide a framework for brands transitioning from traditional advertising to entertainment content creation, with emphasis on rights management and creative control.
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Creativity & Creative Effectiveness
ASK Answers November 12, 2024How can a brand optimize its creative output, and what is its worth?
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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Even AI Is Scared of Six Flags’ New Creepy Clown
Leading Edge October 29, 2024“Tick, Tick, Tick,” featuring a creepy clown terrorizing an unsuspecting group of housemates, is certainly not for the faint of heart. The latest in the entertainment brand’s annual “Fear Is Waiting” campaign, it looks more like something out of a horror movie than an ad for a theme park.
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How Brands Reignited the Olympics Advertising Competition for LA 2028
Leading Edge October 28, 2024The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
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Experimental Campaigns Revitalized These Iconic Brands
Pulse October 25, 2024Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.
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Fearless Marketing Drives Growth for a Brand Disruptor
Event Recaps October 25, 2024Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Session Videos October 25, 2024In this video, Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinar Rewinds October 24, 2024Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.
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Humor in Advertising
ASK Answers October 23, 2024How can brands use humor to connect with consumers?
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Finding Inspiration for Growth in the Everyday
Event Recaps October 23, 2024Procter & Gamble shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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