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Ponle Tu Extra: Celebrating Latino Heritage Through Food and Art
Multicultural Excellence Awards January 6, 2025
Whataburger and FPO Marketing created "Ponle Tu Extra," a Hispanic Heritage Month campaign that celebrated Latino creativity through custom food orders and artistic expression, featuring an original music video and a series of artist spotlights called "Latinos Extraordinarios."
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KIA Telluride's Soccer Journey with Frankie F
Multicultural Excellence Awards January 6, 2025
KIA Telluride partnered with NGLmitú to create "MOTIVATED," a compelling social content series featuring Hispanic soccer freestyle legend Frankie Flo, connecting the vehicle's inspiration for movement with the dynamic world of freestyle soccer.
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How Max Used Drag to Promote House of the Dragon
Multicultural Excellence Awards January 6, 2025
With its “House of Drag” activation, Max worked with RQ Media Group to create an LGBTQ+ focused watch party for the season two premier of the platform’s popular TV series, House of the Dragon.
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The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2025
ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025
ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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Content Marketing 101: Mapping Content to the Buyer Journey
Training Takeaways January 2, 2025
ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.
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Content Marketing Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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Webinar Program Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Content Mapping Template
Tools January 1, 2025
Use this template to create a visual representation of your content marketing plan.
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Content Marketing Assessment
Tools January 1, 2025
Use this tool to evaluate your organization.
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Content Marketing Assets Database
Tools January 1, 2025
Use this template to manage & audit your content marketing assets.
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Content Marketing Contributors Database
Tools January 1, 2025
Use this template to manage your content marketing contributors.
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Content Marketing Metrics Dashboard
Tools January 1, 2025
Use this to define, track and report on your key content marketing program metrics and KPIs.
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Content Marketing Strategy Scorecard
Tools January 1, 2025
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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Content Monitoring Tool
Tools January 1, 2025
Use this template to keep track of your competitors content marketing efforts.
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Nurturing Leads with Podcasts
Tools January 1, 2025
This guide provides practical advice for launching a podcasting program.
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Video Marketing Plan Playbook
Playbooks January 1, 2025
Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.
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How-To Guide: Developing Content Strategy from Journey Maps
Tools January 1, 2025
Read this how-to guide to learn how to use journey maps to develop a better content strategy.
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Content Marketing Solution Study
Tools January 1, 2025
Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.
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Content Marketing Vendors Matrix
Tools January 1, 2025
Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.
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