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  • These Campaigns Successfully Marketed to Older Generations

     Pulse   March 3, 2025  

    Marketers often are obsessed with appealing to younger generations, frequently assuming that speaking only to twenty-somethings and keeping up with the latest trends is the only effective way to gain awareness and loyalty.

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  • Three Actions Your Brand Can Take to Prepare for a TikTok Ban

     POVs   February 27, 2025  

    With the fate of TikTok hanging in the balance, this POV shares some practical tips for how brand marketers can ensure their social video efforts and influencer partnerships continue to return strong results, no matter what happens with the popular short-form video platform.

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  • Delta CMO Alicia Tillman: Why the Future of Air Travel Looks More Like a Five-Star Hotel

     Leading Edge   February 26, 2025  

    A great hotel concierge doesn't just make dinner reservations — they orchestrate experiences, anticipating needs before they arise and turning ordinary moments into memorable ones. Now, Delta is bringing this same mindset to air travel, powered by AI. At the 2025 ANA/AEF Future of Marketing Leadership event, Delta CMO Alicia Tillman revealed how this vision is transforming the airline industry, where product differentiation has traditionally been fleeting — after all, every carrier flies similar aircraft and can quickly match new entertainment options or seat designs.

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  • The Magic Window: 5 New Creative AI Breakthroughs to Boost Your Marketing

    Leading Edge   February 24, 2025  

    James Dow, gen ai creative director at Brandtech, discussed five stories impacting the creative industry this month. See Dow’s commentary below.

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  • Content Marketing and AI – Best Practices for 2025

     Leading Edge   February 20, 2025  

    Content marketing has long been the cornerstone of successful digital marketing strategies. It involves the creation, publishing, and distributing of valuable and relevant information to attract, educate and retain customers.

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  • Creating Super Bowl Sized Growth with a TikTok Attention Span

     Leading Edge   February 20, 2025  

    We live in an attention divergent society. From the short form social video to which we’ve become accustomed to the often second (or even third) screening it while watching TV, consumers have an abundance of content options. How do you break through with your commercial when people have too many options to pay attention to?

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  • Social and TV: The MVP Brands Left on the Bench This Super Bowl

     Leading Edge   February 19, 2025  

    Here’s the problem upfront: Maximizing Super Bowl ROI.

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  • Study: Consumers Want More Positive Messaging

     Marketing News   February 14, 2025  

    A new survey says that consumers are growing tired of negative content online and that brands can boost engagement and drive purchasing by sharing more positive fare.

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  • Storytelling in the Age of AI

     Event Recaps   February 13, 2025  

    An in-depth exploration of how AI and human intelligence can work together in brand storytelling, examining the evolving content landscape and providing a framework for successful AI-human collaboration in marketing.

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  • Three Award-Winning Campaigns That Leveraged Technology to Build Connection

     Pulse   February 10, 2025  

    When people are brought together through a shared passion or experience, a special connection is built. Brands can leverage the power of community by creating memorable experiences. Technology can enhance the poignancy of the experience when applied appropriately and thoughtfully. Below are three campaigns that prioritized engaging experiences and building community through culture and brand love by using technology.

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  • Headless CMS: Agile Content Strategies for Modern Marketers

     Webinar Rewinds   February 6, 2025  

    Discover how a headless CMS can revolutionize your content delivery and marketing flexibility. In this webinar, learn how this innovative approach enables seamless content distribution across multiple platforms, creating more dynamic and responsive marketing ecosystems.

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  • The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing

     Knowledge Partners   February 4, 2025  

    In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level — where trust, emotion, and authenticity merge to create real relationships. This takes effort, consistency, and a well-executed integrated marketing strategy.

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  • Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand

     Event Recaps   January 30, 2025  

    During a session at the 2025 ANA Creator Marketing Conference, Mikaela Maloney, media and PR manager at Ideal Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.

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  • Five Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers

     Knowledge Partners   January 30, 2025  

    As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.

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  • Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand

     Conference Session Videos   January 30, 2025  

    In this video, Mikaela Maloney, media and PR manager at Ideal Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.

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  • Performance Marketing

    ASK Answers   January 29, 2025  

    ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"

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  • Creator-Influenced Shopping: Shaping the Future of Social Commerce

     Conference Session Videos   January 29, 2025  

    As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. In this video, learn how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.

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  • How NerdWallet Changed the Game with Creator Partnerships

     Conference Session Videos   January 29, 2025  

    In this video, NerdWallet shared how the brand entered the world of college sports and NIL partnerships, highlighting a strategy that relied on collaborating with college athletes who had strong social followings to generate content that would facilitate financial literacy and drive cultural relevance for the brand.

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  • How NerdWallet Changed the Game with Creator Partnerships

     Event Recaps   January 29, 2025  

    NerdWallet shared how the brand entered the world of college sports and NIL partnerships, highlighting a strategy that relied on collaborating with college athletes who had strong social followings to generate content that would facilitate financial literacy and drive cultural relevance for the brand.

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  • Data-Led, Customer-First: Pepsico’s Marketing Transformation Journey

     Event Recaps   January 28, 2025  

    During a session at a January 2025 ANA 1-Day Conference, Shyam Venugopal, SVP of global marketing and media transformation at PepsiCo, shared insights from the brand’s journey to becoming centered on personalized marketing.

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