Marketing to Marketers Can Be a Win-Win | Industry Insights | All MKC Content | ANA

Marketing to Marketers Can Be a Win-Win

Increasingly, client-side marketers are transitioning to similar roles within media, publishing, and tech firms. Such moves are reshaping relationships and providing challenges to navigating modern marketing. The targets for these marketers are often former peers, colleagues and even friends. It can reshape how we navigate modern marketing.