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  • How B2B Companies Get Smarter About Artificial Intelligence

     B2B   January 8, 2025  

    David Edelman, an executive adviser at the Boston Consulting Group and co-author of "Personalized: Customer Strategy in the Age of AI," discusses how marketers can deploy artificial intelligence to create new kinds of personalized experiences that both marketers and salespeople can rally around.

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  • ABM Tiers Worksheet

     Tools   January 1, 2025  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Roles Matrix

     Tools   January 1, 2025  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Program Budget Template

     Tools   January 1, 2025  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Platform Evaluation Template

     Tools   January 1, 2025  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Metrics Dashboard

     Tools   January 1, 2025  

    Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

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  • ABM Framework

     Tools   January 1, 2025  

    Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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  • ABM Content Plan Worksheet

     Tools   January 1, 2025  

    Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

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  • ABM Campaign Plan and Checklist

     Tools   January 1, 2025  

    Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  • ABM Buying Committee Diagram

     Tools   January 1, 2025  

    Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

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  • ABM Account Plan Canvas 2025

     Tools   January 1, 2025  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Ideal Customer Profile Template

     Tools   January 1, 2025  

    You need to describe the type of company that would benefit the most from your products or solutions.

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  • ABM Strategy Playbook

     Playbooks   January 1, 2025  

    Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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  • Editor Highlights: Shopper Journeys, In-House Agencies, & ABM

     Pulse   October 11, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • The Power of Data, Attribution, and Sales-Marketing Alignment

     Event Recaps   September 24, 2024  

    Mike Stratta, CEO of Arcalea, discussed one of the most critical components to ABM success — the synergy between sales and marketing.

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  • Spearfish Marketing: Biocatch's Approach to Massive Growth

     Event Recaps   September 24, 2024  

    Jonathan Daly, CMO at BioCatch, and Amy Grucela, SVP of strategy for Marketbridge, discussed account-based marketing (ABM).

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  • All-In Marketing: Orchestrating Account-Centric Growth Strategies

     Event Recaps   September 24, 2024  

    Innovative strategies for account-based growth were discussed by Heather Adkins, head of industry, field, and account-based marketing growth and strategy at KPMG.

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  • Here’s Why Technology Alone Can’t Power Your ABM Strategy

     Event Recaps   September 24, 2024  

    Northwestern University’s Jonathan Copulsky discussed why technology alone can never be the answer to better account-based marketing (ABM) outcomes and provided some ways in which marketers must ensure they’ve got the right data sets to power technological solutions.

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  • How This Brand Crafted a Gold Standard ABM Campaign

     Event Recaps   September 24, 2024  

    Twogether’s Minaz Tejani shared how his team assisted the London Stock Exchange Group to achieve an ostentatious goal by creating an account-based marketing program that transformed data into meaningful action.

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  • Balanced Investment: Optimizing Revenue Growth Through Strategic Prioritization

     Event Recaps   September 24, 2024  

    Key strategies for revenue growth were discussed by Kristin Thompson, marketing director at West Monroe.

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