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Editor Highlights: Shopper Journeys, In-House Agencies, & ABM
Pulse October 11, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Power of Data, Attribution, and Sales-Marketing Alignment
Event Recaps September 24, 2024Mike Stratta, CEO of Arcalea, discussed one of the most critical components to ABM success — the synergy between sales and marketing.
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Spearfish Marketing: Biocatch's Approach to Massive Growth
Event Recaps September 24, 2024Jonathan Daly, CMO at BioCatch, and Amy Grucela, SVP of strategy for Marketbridge, discussed account-based marketing (ABM).
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All-In Marketing: Orchestrating Account-Centric Growth Strategies
Event Recaps September 24, 2024Innovative strategies for account-based growth were discussed by Heather Adkins, head of industry, field, and account-based marketing growth and strategy at KPMG.
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Here’s Why Technology Alone Can’t Power Your ABM Strategy
Event Recaps September 24, 2024Northwestern University’s Jonathan Copulsky discussed why technology alone can never be the answer to better account-based marketing (ABM) outcomes and provided some ways in which marketers must ensure they’ve got the right data sets to power technological solutions.
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How This Brand Crafted a Gold Standard ABM Campaign
Event Recaps September 24, 2024Twogether’s Minaz Tejani shared how his team assisted the London Stock Exchange Group to achieve an ostentatious goal by creating an account-based marketing program that transformed data into meaningful action.
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Balanced Investment: Optimizing Revenue Growth Through Strategic Prioritization
Event Recaps September 24, 2024Key strategies for revenue growth were discussed by Kristin Thompson, marketing director at West Monroe.
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ABM Account Plan Canvas 2025
Tools September 20, 2024Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
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ABM and Ad Tech: A Marketing Match Made in Heaven?
POVs August 26, 2024Marketing Futures podcast host Mike Berberich explains why the combination of ad tech and an ABM marketing strategy could be the key to maximizing ROI and delivering unprecedented business growth.
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Account-Based Marketing (ABM)
ASK Answers August 21, 2024Is account-based marketing right for my organization?
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Relationships: How to Sell-In, Execute, and Measure High-Performing ABM
Leading Edge August 14, 2024There’s a good chance most of us are familiar with the place of “relationships” as one of the key outcome groups of ABM (reputation, relationships, revenue, retention). What’s discussed less is the importance of all the other relationships that contribute to long-term ABM success, such as the ones we need to build internally, those that exist between our systems, data, and technology, and the connection between relationships and ROI.
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This Vendor Convinced GE to Retain Its Services Because of, Not Despite, Cost Cutting
B2 Awards July 18, 2024Cloud-management firm VMWare undertook to convince GE that it could help it achieve cost efficiency and flexibility in the face of financial cutbacks.
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Avaya Thinks Connected in Healthcare
B2 Awards July 3, 2024Avaya's Think Connected campaign leveraged a highly personalized account-based marketing strategy to drive digital transformation for the U.K.'s National Health Service (NHS), showcasing Avaya's capability to enhance patient care and operational efficiency.
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The ABX Factor: Samsung Knox's Personalized Revolution
B2 Awards June 30, 2024Samsung's personalized ABX campaign for Knox successfully targeted major publishing companies, driving significant sales and engagement through highly customized marketing strategies.
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Harnessing the Power of the Mid-Funnel
Event Recaps June 14, 2024Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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Harnessing the Power of the Mid-Funnel
Conference Session Videos June 14, 2024In this video, Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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How Guidehouse Launched a New Brand and Effective ABM Strategy
Event Recaps June 13, 2024Guidehouse CMO Joy Jarrett and COMM’s Amy Grucela shared how the organization and its agency partner successfully developed a new brand platform and created an account-based marketing strategy to both support that platform and drive new business growth.
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How Guidehouse Launched a New Brand and Effective ABM Strategy
Conference Session Videos June 13, 2024In this video, Guidehouse CMO Joy Jarrett and COMM’s Amy Grucela shared how the organization and its agency partner successfully developed a new brand platform and created an account-based marketing strategy to both support that platform and drive new business growth.
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Was Account-Based Marketing a Waste of Time?
B2B May 24, 2024After years in which one-to-one account-based marketing (ABM) dominated the market, a majority of B2B firms now deploy at least two types of ABM — whether one-to-one, one-to-few, or one-to-many — while almost a third use all three types, according to a recent study. That's a significant bump from 2017, when just 35 percent of marketers used more than one type of ABM. The numbers may indicate that B2B firms are getting back to the basics to refuel their various ABM initiatives.
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How Chevron Lubricants and Quarry Leveraged ABM
Event Recaps May 16, 2024Walt Collier (Americas commercial sector manager at Chevron) and Peter Harrington (senior director demand marketing at Quarry) unpacked how they applied the eight tenets of account-based marketing (ABM) to make Chevron Lubricants’ first ABM campaign a big success.
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