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Search returned: 40 document(s).
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From Advancing Through the Funnel to Forging Long-Term Relationships
Leading Edge December 30, 2024The question for marketers is no longer about how to guide consumers through the marketing funnel, but instead, how to build enduring, valuable relationships over time in a new era where trust is currency, and brands need repeat business to meaningfully succeed.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth
Webinar Rewinds September 25, 2024In this webinar, learn how Aerie’s organizational shift toward customer-centric marketing and measurement is not just helping achieve short-term goals. It’s also got long-term implications for their revenue, customer file health, and brand equity.
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Boost Seasonal Success with Full Funnel Marketing Strategies
Webinar Rewinds September 12, 2024In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.
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How AI Will Change Audience Planning and Buying
Webinar Rewinds September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, learn how brands are leveraging AI to better find consumers who are most receptive to the brand.
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How Marketers Learn to Stop Worrying and Love Their Data
B2B September 6, 2024Data quality has not been at the top of the priority list for B2B marketers in recent years, as they have grappled with dramatic changes in buyer behavior. However, the rise of generative artificial intelligence and the growing currency of first-party data have added to a sense of urgency among marketers to bolster their data management.
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The Secret to Fixing Customer Acquisition
B2B August 21, 2024According to a recent study, nearly three-fourths of B2B marketers are growing their investments in customer acquisition activities in the next two years as marketers look to play a greater role in landing new customers — and keeping them. However, the investments come despite several challenges to improve prospecting, ranging from a lack of data to measuring performance.
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Editor Highlights: AI, Diverse Suppliers, and the Full-Funnel Journey
Pulse July 17, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How ZS Created Leads with AI Generated Display Ads on a Budget
B2 Awards July 14, 2024With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.
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Harnessing the Power of the Mid-Funnel
Event Recaps June 14, 2024Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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Harnessing the Power of the Mid-Funnel
Conference Highlights June 14, 2024B2B marketers can better transform prospects into buyers by mastering the middle funnel.
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Harnessing the Power of the Mid-Funnel
Conference Session Videos June 14, 2024In this video, Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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How GE Healthcare Transformed Its Marketing Approach After Spinning Off of General Electric
Conference Session Videos June 13, 2024In this video, GE Healthcare shared how it transformed its brand and demand strategy to build trust with a uniquely healthcare audience, after its spin-off from General Electric.
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How GE Healthcare Transformed Its Marketing Approach After Spinning Off of General Electric
Event Recaps June 13, 2024GE Healthcare shared how it transformed its brand and demand strategy to build trust with a uniquely healthcare audience, after its spin-off from General Electric.
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Molson Coors Refreshes Its Annual Convention to Energize Distributors
In-House Excellence Awards May 27, 2024Molson Coors worked with its in-house agency to reinvent its annual convention and earn a greater share of attention from the brand’s distributor partners.
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How to Succeed with AI in B2B Marketing: Practical Content Planning and Production Uses
Webinar Rewinds May 1, 2024This webinar delved into the impact of generative AI on marketing practices and outlines how teams can make use of today’s tools to create higher-performing campaigns by identifying key personas, adjusting messages by journey stage, building a repeatable style, and creating testable content in multiple formats.
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Can B2B Marketers Keep Up with Buyers?
B2B March 20, 2024A recent study shows that B2B buyers are two-thirds into the purchasing process before they reach out to sales reps, underscoring B2B marketers' need to feed prospects and buyers original content early in the sales funnel.
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What B2B Buyers Want in 2024
B2B January 26, 2024Getting in front of increasingly discerning buyers will be a major priority among B2B marketers this year, according to a recent study. Their work is cut out for them, including helping B2B buyers understand product specifications/configurations when researching purchases and providing consistent product or service information.
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Quality Content Plants the Seeds of Trust
B2B January 12, 2024Salesy, self-serving content is a major turn off for B2B technology buyers. To keep their interest, B2B marketers must develop thought leadership-based programming featuring up-to-date information that will help customers do their jobs better.
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8 Strategies for Growth for Customer Acquisition
Leading Edge November 2, 2023Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.
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