The Comeback Jingle: Why Brands Are Reigniting Advertising’s Catchiest Tradition | Leading Edge | Industry Insights | All MKC Content | ANA

The Comeback Jingle: Why Brands Are Reigniting Advertising’s Catchiest Tradition

For decades, jingles have been a key part of a brands marketing arsenal. Worming their way into consumer’s minds, with just a few catchy lines set to an unforgettable tune. And then they, sort of stopped.