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Reddit Is Eager to Boost Its Stock with Brand Advertisers
B2C July 17, 2024Reddit has grown up. The 19-year-old social media platform has tamed its sometimes tumultuous, often passionate communities, enabling the company to broaden its reach with advertisers and promote its brand safety efforts.
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This Company Strove to Turn Itself into the Enterprise IT Leader with an Integrated, Multi-Year Campaign
B2 Awards July 17, 2024Juniper Networks undertook a multi-year effort to break Cisco’s stranglehold on the enterprise IT market.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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AllazoHealth Refreshes its Brand
B2 Awards July 13, 2024AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.
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Amazon Ads Appeals to SMBs
B2 Awards July 13, 2024Amazon Ads pitched its services to small- and medium-sized businesses.
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Deloitte Revamps Its Appeal to Clients in the Technology, Media, and Telecom Sectors
B2 Awards July 13, 2024Deloitte refreshed its brand identity to clarify how it could assist clients working in the Technology, Media, and Telecom sectors.
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Loyalty Marketing: How Much Fraud Is There?
Pulse July 8, 2024Loyalty marketing is a big business and growing. But that growth also puts marketers at increased risk for fraud. Fraud from consumers, professional hackers, and even employees. ANA has begun work with Human to better understand the extent of that fraud as well as remedies to minimize it.
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How Epiroc Used "Culture Magnets" to Attract High-Level Employees
B2 Awards July 7, 2024Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”
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The Humans of B2B
B2 Awards July 6, 2024By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.
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How EY Used AI to Create the “Face of the Future”
B2 Awards July 6, 2024The Face of the Future campaign generated significant increased brand awareness for EY for AI services. EY-branded search volume (share of search) for AI-related terms moved from seventh position to second versus competitors.
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This Insight-Driven ABM Campaign Put Customers at Heart of Progress
B2 Awards July 6, 2024Kyndryl created a series of programmatic modular campaigns designed specifically to enable field marketers to grow reputation and relationships in their accounts. These include media partnerships, events programs, and visits to Kyndryl Delivery Centers and experts around the world.
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How Embraer: Enhanced Its Sustainability Messaging
B2 Awards July 5, 2024The E2 Tech Eagle campaign underlined Embraer’s commitment to furthering sustainability in flight through innovation.
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How AI Democratizes the Power of Celebrity: Lenovo’s Story
B2 Awards June 30, 2024Lenovo capitalized on AI to give small businesses the opportunity to engage Queen Latifah as a spokeswoman.
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Upwork Breaks Through the YouTube Noise with Authenticity
B2 Awards June 30, 2024Upwork's original web series redefined freelance content on YouTube, driving a 350 percent performance spike by providing vetted, authentic advice from seasoned freelancers.
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This Company Combatted Bias in its New Campaign
B2 Awards June 30, 2024The construction equipment category consists of integrated campaigns that all look and feel the same. The “Go With Lou” idea was a highly creative and strategic approach to countering the North American bias against Chinese manufacturers while at the same time grabbing the attention of the industry and significantly raising awareness for the LiuGong brand.
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How Lincoln Unified Its Digital Presence to Build Better Connections
B2 Awards June 30, 2024Lincoln Property Company consolidated its digital presence into a single hub for thought leadership and solutions to streamline the user experience and reinforce its brand message.
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Manufacturer Fleetguard’s Successful Brand ReLaunch
B2 Awards June 29, 2024Fleetguard gained momentum in the market, which was proved by accelerated new user traffic of 179 percent in the first month alone after a full global brand launch. Fleetguard now brings customers to the forefront, highlighting how filtration science ensures their engine and equipment run cleaner and longer.
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More Human than Human: Brand Characters and Mascots
ASK Answers June 20, 2024How effective are brand characters and mascots in ads?
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Ranking the Most Valuable B2B Brands, 2024
Money Slides June 19, 2024Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.
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