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Defining Your Marketing Promise in Three Steps
Training Takeaways January 2, 2025
Articulate your marketing promise with a simple three-step process.
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Five Tips for Brand Builders
Training Takeaways January 2, 2025
The ANA offers five tips for building a brand and a brand experience drawn from its on-demand training course, “The Art and Science of Brand Building.”
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Responsible Marketing: Getting It Wrong the Right Way
Leading Edge January 2, 2025
For many brands, corporate fragility is the Achilles’ heel that prevents them from admitting wrongdoing or accepting criticism, even at the expense of their own credibility and integrity. Instead of embracing feedback as an opportunity for growth, fragile organizations recoil from criticism, opting to deflect blame or bury their heads in the sand. This defensive posture stems from the misguided belief that admitting fault is a sign of weakness rather than brand strength.
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Product Development Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy and plan.
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Product Marketing Plan Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 23 premium tools and templates to create a comprehensive product marketing plan.
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Brand Assessment Tool
Tools January 1, 2025
A self-assessment to evaluate your organization from a Branding perspective.
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Brand Strategy Scorecard
Tools January 1, 2025
A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
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Competitive Webinar Tracking Template
Tools January 1, 2025
A tool to monitor & compare key metrics of your competitors webinar activities.
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Market Requirements Document
Tools January 1, 2025
A template that summarizes market needs and the opportunity to develop a new product.
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Positioning Statement Worksheet
Tools January 1, 2025
A worksheet to define a positioning statement that describes your product and its differentiation.
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Pricing Strategy Template
Tools January 1, 2025
A worksheet to define your product's pricing strategy and its differentiation.
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Product Applications Worksheet
Tools January 1, 2025
An analysis tool to define the primary & secondary applications for a new product.
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Product Development Budget
Tools January 1, 2025
A budget template for product development that compares with previous versions of the product.
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Product Development Charter
Tools January 1, 2025
A charter template to outline the proposed product development plan and build a business case.
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Product Development Prioritization Tool
Tools January 1, 2025
Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.
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Product Features Prioritization Tool
Tools January 1, 2025
Use this tool to logically survey the value of each feature from the 3 key user perspectives.
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Product Launch Checklist
Tools January 1, 2025
A checklist to organize and standardize your product launch process.
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Product Launch Plan Template
Tools January 1, 2025
Use this to create a Product Launch Plan that successfully gets your product to market.
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Product Launch Team Charter
Tools January 1, 2025
A charter to document project scope, decision rights, and sponsorship.
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Product Marketing Objectives Scorecard
Tools January 1, 2025
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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