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Marketing News Quiz: Leftovers Edition
Marketing News Quiz November 30, 2024This leftover's edition of the marketing news quiz includes a heap of second helpings of food-related questions from previous quizzes.
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From Roar to Whimper: How Modern Branding Tamed the Jaguar
Knowledge Partners November 26, 2024The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist fonts and soulless designs. Jaguar’s new logo is the latest casualty — a rebrand with aspirations but no clear link to its roots.
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Nudge Theory: How Brands Can Empower Customers Through Behavioral Science
Knowledge Partners November 22, 2024A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.
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The Challenges and Opportunities of Inclusive Marketing in a Polarized Context
Partner Content November 21, 2024Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.
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Ignoring Branding Comes with a Perilous Cost
Podcast Clips November 21, 2024Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.
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How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
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What is Brand Value Worth?
Champions of Growth Podcast November 13, 2024Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.
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“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024Recent legal developments and industry expertise provide a framework for brands transitioning from traditional advertising to entertainment content creation, with emphasis on rights management and creative control.
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Creativity & Creative Effectiveness
ASK Answers November 12, 2024How can a brand optimize its creative output, and what is its worth?
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Mastering the Marketing Brief: A Practical Guide to Campaign Development
Event Recaps November 7, 2024A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.
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First Look: A Real-Time Post Hoc Appraisal of Brands After the Election
Webinar Rewinds November 7, 2024In this webinar that took place immediately after election day 2024, Dr. J. Walker Smith, Knowledge Lead at Kantar, took a first look at what's ahead for brands and where consumers are headed with brand values and preferences.
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Can Marketers Keep up With Changes in Ad Creative?
Champions of Growth Podcast November 6, 2024Despite the constant upheaval in marketing and advertising, the more things change the more they stay the same, says Fallon's Kara Buckner. Buckner joins host Matthew Schwartz to discuss trends in advertising creative and the different approaches marketers are taking to crafting their message and breaking through the noise.
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The Value of Corporate Reputation
CMO Content November 6, 2024Against a backdrop of economic uncertainty, disruptive technology, the flowing momentum of ESG and DEI, and a continued distrust in media, organizations are taking a more cautious approach to brand building, but a strong corporate reputation requires the long game. Find out how with this new research from Bloomberg Media.
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The Friendship Factor: How Trust, Relevance, and Affection Drive Business Growth
Knowledge Partners November 4, 2024New research from Mower reveals how brands can drive business growth by building "fierce friendships" with customers through three key dimensions: trust, relevance, and affection, with findings showing significant gaps between business perception and customer reality in these areas.
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Brand Refreshes
ASK Answers October 29, 2024When is a good time to refresh my brand, and how do I go about doing it?
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How Brands Reignited the Olympics Advertising Competition for LA 2028
Leading Edge October 28, 2024The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Highlights October 25, 2024An unconventional air, ground, and info game is driving disruptive growth for DUDE Wipes.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024For Mars, community co-creation is critical to brand innovation and growth.
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Give Your Brand Tracking a Lift: Brand Tracking Principles and Perspectives
Webinar Rewinds October 24, 2024Brand tracking has been around for decades, yet it remains a challenge for organizations to gain value and actionable insights from these studies. In this webinar, Craig Smith, Head of Marketing Research & Insights at TIAA, considers how brand tracker studies can be set up for success.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.
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