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Search returned: 162 document(s).
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Turning “Protecting Children” into a Rallying Cry for LGBTQ Youth
Multicultural Excellence Awards January 6, 2025GLAAD partnered with Slate PR and Ogilvy to launch “Protect This Kid” — an omni-channel integrated campaign marrying out-of-home, celebrity influencers, film, and more to underscore the hypocrisy of using “protecting children” as the pretext for anti-LGBTQ prejudice, violence, and legal discrimination.
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How Opendoor Engaged Empty Nesters
Multicultural Excellence Awards January 6, 2025Opendoor engaged the 55 and older demographic by airing a humorous ad campaign during The Golden Bachelor and an out-of-home creative "Empty Nest" activation at UCLA. These efforts led to increased conversions, reduced acquisition costs, and higher engagement, solidifying this audience as a cornerstone of Opendoor’s success.
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The Percentage of Total Programmatic Ad Spending by Device Type
Money Slides January 6, 2025The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.
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Shopper Marketing Signage Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.
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Collect Leads with City Tours
Tools January 1, 2025A guide to help you plan a campaign for city tours and collect leads from those tours.
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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
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LA Metro and Kevani: Harnessing Hyperlocal Strategies in Out of Home to Elevate Brand Identity
Event Recaps December 12, 2024During an ANA In-House Agency Committee meeting, L.A. Metro discussed its collaboration with the agency KEVANI to create effective, hyperlocal strategies with out-of-home media.
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Political Advertisers Have an Untapped Opportunity in Context and Creative
Leading Edge October 28, 2024Political ads play a unique role in the media landscape. Every few years, an infusion of political messaging joins the more typical rotation of retail, auto, health and financial services ads. The political messages are more serious, the timing is more urgent, and the outcomes are extremely consequential.
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Reaching Persuadable Voters During Campaign Crunch Time
Leading Edge October 24, 2024The media channels that have already experienced the heaviest levels of political use to date may be over-saturated, facing inventory pressures, or too expensive to be used efficiently from now until Election Day. And, if a campaign's ads need to run in swing states that are the primary focus of most political advertising this year, the situation becomes even more dire.
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Elidor Created an Omnichannel Campaign to Support Turkish Women Amid a Natural Disaster
Smarties Awards September 30, 2024Elidor created an omnichannel, purpose-driven campaign to support Turkish women’s emotional, social, and professional well-being after the February 6 earthquakes.
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Elidor Leverages Generative AI To Create an Immersive Monument in Support of Young Turkish Women
Smarties Awards September 30, 2024After the February 2023 Turkish earthquake, Elidor launched a program to support young women and encourage them to share artistic renditions of solidarity, culminating in an immersive out-of-home art installation in Istanbul.
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This Ice Cream Brand Hacked an Outdoor Movie Screening
Smarties Awards September 30, 2024Premium ice cream maker Atelier Gelarto created commercials exclusively from stock footage and a little CGI enhancement and included them as trailers at open-air movie screenings in Turkey.
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Vaseline Uses UV Index Billboards to Promote New Sunscreen
Smarties Awards September 30, 2024Unilever Vietnam used a digital out-of-home campaign that demonstrated the local UV index to develop a market for Vaseline sunblock body lotion.
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Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People
Smarties Awards September 30, 2024Unilever brand Algida used generative AI to render images of happiness for Turkish people, months after the country suffered a debilitating earthquake.
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Refreshing a Legacy Brand for Today’s Consumer
Event Recaps September 10, 2024Goodwill shared how it transformed its brand story by highlighting its job training and employment services.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Event Recaps July 18, 2024MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Session Videos July 18, 2024In this video, MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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Unisys Drives Pipeline Growth Via an Integrated OOH and Mobile Campaign
B2 Awards July 14, 2024Unisys launched an omnichannel campaign with a focus on video, out-of-home, and social to drive consideration for three of its business units.
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Organic Valley Brings Family Farms to the Big City
In-House Excellence Awards May 27, 2024Organic Valley’s campaign highlighted the importance of protecting small organic family farms through innovative out-of-home displays and experiential activations.
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Canva Blankets New York Advertising Week
In-House Excellence Awards May 17, 2024During New York Advertising Week, Canva launched an out-of-home campaign of digital posters just for advertising creatives. Designs were inspired by New York and all designed in Canva, to show that Canva is meant for advertising creatives.
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