2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI
Adding to the Growth Council's Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.
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Source
"2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI." ANA, 2024.
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