Thursday, November 21, 2024
|
8:30am - 9:30am
|
BREAKFAST
|
|
9:30am - 9:45am
|
OPENING REMARKS
-
Gülnur Tumbat
-
Professor, Marketing, Lam Family College of Business
San Francisco State University
Elliot Lum
EVP, Community and Growth
ANA
|
|
9:45am - 10:20am
|
BUILDING AN INCLUSIVE MARKETING ORGANIZATION: ASSETMARK'S APPROACH TO SERVING DIVERSE CLIENT NEEDS
As AssetMark reshapes its marketing efforts, the focus is on building an inclusive marketing organization that addresses the diverse needs of its advisors and clients. In this session, CMO Nicole Mossman will provide an internal snapshot of how AssetMark integrates client needs into every aspect of its marketing, from talent development to technology investments. Learn how AssetMark is fostering an inclusive culture within the organization to ensure their marketing strategies are aligned with the evolving expectations of their clients and advisors.
-
Nicole M. Mossman (SFSU BA'94, MBA'97)
-
Chief Marketing Officer
AssetMark
View Presentation
|
|
10:20am - 10:55am
|
INCLUSIVE MENTAL HEALTH MARKETING: EXPANDING ACCESS FOR DIVERSE COMMUNITIES
In this insightful fireside chat with Connie Chan Wang, SVP of Marketing at Headspace, the conversation will focus on how brands can reach and support diverse communities—such as women, racial minorities, and LGBTQ+ populations—through inclusive marketing strategies. As mental health needs grow across all demographics, she will explore the unique challenges in crafting messaging and services that resonate with underrepresented groups. While AI is helping to enable scale and personalization behind the scenes, the heart of this discussion will be on ensuring equitable access and representation in mental health marketing.
-
Moderator: Gülnur Tumbat
-
Professor, Marketing Lam Family College of Business
San Francisco State University
Connie Chan Wang
SVP, Marketing
Headspace
|
|
10:55am - 11:15am
|
NETWORKING BREAK
|
|
11:15am - 11:50am
|
BUILDING INCLUSIVE BRANDS: HARNESSING INSIGHTS FOR GREATER IMPACT
As brands strive to become more inclusive, the role of insights and data has become essential in shaping strategies that resonate with diverse audiences. This session will explore how companies are approaching the use of AI in their data sets to harness deeper, more accurate insights that support inclusive brand building. Learn from industry leaders who are using data to inform messaging, product development, and campaigns that authentically engage underrepresented groups, driving more meaningful connections with today's consumers.
-
Moderator: Jackson Bazley
-
EVP, Measurement for Marketers
ANA
Panelists:
Kristen Griffith
Director, Dynamic Deployment Insights & Consumer Learning Center
Clorox
Helen Loh
Managing Director, Head of Digital, Product & Client Marketing
Charles Schwab
Eric Rasmussen
Former Head of Consumer Insights & UX Research
23andMe
|
|
11:50am - 12:25pm
|
ACCELERATING MARKETING CRAFT WITH GEN AI: INSIGHTS FROM INTUIT
Mos' Okediji, Marketing Director at Intuit, will explore how her team is driving the adoption of generative AI among marketers and communicators so they can practice their craft with greater velocity. She will highlight the role marketers play in leveraging GenAI ethically and inclusively. Through a case study of a GenAI experiment at Intuit, Mos' will share key insights, challenges, and practical applications, giving attendees her perspective of how marketing roles are evolving and the critical skills for the future.
-
Mos' Okediji
-
Marketing Director
Intuit
View Presentation
|
|
12:25pm - 1:30pm
|
NETWORKING LUNCH
ROUNDTABLE LUNCHES: ACCELERATING MARKETING WITH GENERATIVE AI
Join ANA members for a series of small-group roundtable lunches, designed as both a networking opportunity and a deep dive into advancing marketing with Generative AI. Organized in groups of 3-4, these curated, non-competitive sessions offer an intimate setting to discuss practical applications, share strategies, and connect with peers. Drawing on insights from Mos’ Okediji, Marketing Director at Intuit, you’ll hear firsthand how others are transforming their marketing processes with Generative AI.
|
|