The ANA Global CMO Growth Council Position on Generative AI — November 2024 | CMO Content | All MKC Content | ANA

The ANA Global CMO Growth Council Position on Generative AI — November 2024

The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.