AI Marketing Reality Check One-Day Conference (In-Person Only)

This event is over.

This one-day conference aims to provide mid-senior level marketers with a pragmatic view of artificial intelligence's current capabilities, limitations, regulatory landscape, and emerging challenges in marketing, with a special focus on deepfakes. Attendees will gain insights into real-world AI applications, learn to distinguish between genuine AI solutions and marketing buzzwords, understand how to effectively integrate AI into their marketing strategies, navigate the evolving legal and ethical considerations, and address the growing concern of deepfakes in marketing and brand protection. Through expert presentations, case studies, interactive sessions, and legal insights, participants will leave with a clear understanding of AI's practical value, potential risks, and responsible implementation strategies.

Please note: no walk-in registrations allowed for this conference.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, November 14, 2024
9:00am - 9:30am	REGISTRATION & COFFEE
9:30am - 9:40am	OPENING REMARKS Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
9:40am - 10:15am	ANSWERING THE FUTURE OF ADVERTISING: BRAND TRUTH, AI, AND THE ANSWER ECONOMY In this AI-driven landscape, answers have become the new currency. Thanks to the explosion of LLMs like ChatGPT and Google Gemini, consumers expect brands to deliver precise, transparent answers that go beyond traditional advertising. Generative AI has transformed the shopper journey, blending brand stories into pivotal "Prompted Moments of Truth" that guide purchase decisions. Success now means embracing the "boring basics" such as content-rich brand websites and robust FAQs that serve as essential "algorithmic anchors," feeding AI with the clarity and depth it needs. Pete Blackshaw Founder & CEO BrandRank.AI View Presentation
10:15am - 10:50am	A SURVEY OF THE LAWS AND REGULATORY ENVIRONMENT IMPACTING AI AND ADVERTISING In this session, Tara Potashnik of Venable will provide a comprehensive overview of the current legal and regulatory landscape surrounding AI in advertising, equipping marketers with the knowledge to navigate potential risks and ensure compliance in their AI-driven initiatives. Tara Potashnik Chief of Staff and Partner Venable View Presentation
10:50am - 11:00am	THREE TOOLS IN TEN MINUTES (GPT Search, Suno, JungleAI.com) A demonstration of AI tools by Jeff Minsky, ANA. Jeff Minsky Vice President, AI and Marketing Futures ANA
11:00am - 11:15am	NETWORKING BREAK
11:15am - 11:50am	HOW IS AI IMPACTING THE PROGRAMMATIC MEDIA WORLD? Marketing, technology and agency leaders explore the transformative effects of AI on programmatic media buying, offering valuable perspectives on current trends, challenges, and opportunities in this rapidly evolving landscape. Moderator: John Hardy SVP, MarTech ANA Matt Wasserlauf CEO and Founder Blockboard Caroline Proto Director of Global Media EssilorLuxottica (LensCrafters, Sunglass Hut, Ray-Ban) Joanna O'Connell Chief Intelligence Officer Omnicom Media Group View Event Recap
11:50am - 12:25pm	AI-DRIVEN MARKETING FOR A POST-ADVERTISING WORLD Brandtech Group partner and Head of emerging Tech, Rebecca Sykes will take the audience to the frontier of marketing and show them that AI is not a scary monster but just a technology, a tool, and entirely dependent on who uses it and how. She will show that, in reality, the biggest issue for marketers to think about is whether their brand is distinct enough for an AI world, and what to work on if it is not. Rebecca Sykes Partner and Head of Emerging Technology The Brandtech Group (Oliver, Jellyfish, Pencil) View Presentation
12:25pm - 1:15pm	NETWORKING LUNCH
1:15pm - 1:25pm	THREE TOOLS IN TEN MINUTES (Notebook LM, Eightify, HeyGen) A demonstration of AI tools by Jeff Minsky, ANA. Jeff Minsky Vice President, AI and Marketing Futures ANA
1:25pm - 1:55pm	AI IN TRAVEL: REDEFINING EXPERIENCES AND RECOMMENDATIONS In this thought-provoking session, Tripadvisor's Steve Paganelli will moderate a lively discussion between two forward-thinking travel industry leaders on the role of AI in shaping the future of travel. Join Christine Maguire, Vice President of Global Advertising at Tripadvisor, and Cody Chomiak, Vice President of Marketing at Travel Manitoba and an AI enthusiast, as they explore how destination marketing organizations (DMOs) are leveraging artificial intelligence to create highly personalized travel experiences. Moderator: Steve Paganelli Sr. Head of Americas Partnerships Tripadvisor Christine Maguire Vice President of Global Advertising Tripadvisor Cody Chomiak Vice President of Marketing Travel Manitoba View Event Recap
1:55pm - 2:25pm	AI CASE STUDY: REALTOR.COM This dynamic session will showcase a real-world AI marketing case study offering practical insights into successful AI implementations and its measurable impact on marketing strategies and outcomes. Vie Menon VP of Strategy Realtor.com View Event Recap
2:25pm - 2:35pm	BREAK
2:35pm - 2:45pm	THREE TOOLS IN TEN MINUTES (Luma Dream Machine, ElevenLabs, Character.ai) A demonstration of AI tools by Jeff Minsky, ANA. Jeff Minsky Vice President, AI and Marketing Futures ANA
2:45pm - 3:20pm	HOW THE AI REVOLUTION IS IMPACTING THE MARKETER/AGENCY RELATIONSHIP Examine how the rise of AI technologies is reshaping the dynamic between marketers and agencies, exploring new collaborative models, skill requirements, and strategic considerations in the AI-driven marketing landscape. Moderator: Jeff Minsky Vice President, AI and Marketing Futures ANA Joshua Nafman Vice President, Digital, Media, & Data Diageo Ben Hovaness Chief Media Officer OMD WorldWide
3:20pm - 3:30pm	COMMITTEE UPDATES & CLOSING REMARKS
3:30pm - 5:00pm	RECEPTION Please join us for a networking session with fellow attendees. Fall beverages, coffee, and refreshments to be included.

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.