2024 ANA Multicultural Marketing & Diversity Conference, Presented by Amazon Ads | Events & Webinars | ANA

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Sponsors  |  Register

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Sponsors  |  Related Content  |  Registration

Empowering Diversity

Client-Side Members
Attend Free

According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference "is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is mainstream marketing."

Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.

As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.

Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, shares his thoughts on multicultural marketing.

Strategies for Multicultural Marketing Excellence

Multicultural marketing isn’t just a trend — it’s a business imperative. As the population is increasingly multicultural, companies must recognize and embrace the diverse audiences they serve. By tailoring strategies to resonate with different cultural backgrounds, businesses can unlock new opportunities, build stronger customer relationships, and drive growth.

At the 2024 ANA Multicultural Marketing & Diversity Conference, presented by Amazon Ads, November 18-20 at the Bellagio Las Vegas, you’ll find a dynamic gathering of industry leaders and client-side multicultural marketing professionals. Now in its 26th year, this conference provides a platform for thought-provoking presentations, actionable insights, and critical discussions.

Don’t miss this opportunity to engage with fellow marketers, gain insights, and contribute to advancing multicultural marketing and diversity initiatives!

Register Now

Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.

Join here virtually on the day of the event Be in the know with the latest ANA content

Thank you for registering for the 2024 ANA Multicultural Marketing & Diversity Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

Confirmed Speakers


More thought leaders to be added soon!
Lisette Arsuaga

CEO, DMI Consulting and Co-founder

AIMM

Ricardo Aspiazu

SVP, Creative and Brand Design

Verizon

Meghan Bartley

Senior Director of Agencies, Brands, and Engagement

GLAAD

Martha Boudreau

Chief Communications & Marketing Officer

AARP

Susette Brooks

Director of Inclusive Marketing

Penguin Random House

Chris Crawford

Founder & Chief Executive Officer

Elite Media

Greg Cunningham

Senior Executive Vice President and Chief Diversity Officer

U.S. Bank

Gilbert Dávila

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

Co-President DMI Consulting

Kimberly Davis

Senior EVP of Social Impact, Growth Initiatives & Legislative Affairs

National Hockey League (NHL)

Karen Deutsch

Chief Marketing Officer, Medicare & Retirement

UnitedHealthcare

Christina Carey Dunleavy

VP, Client Partnerships, Disney Advertising

Disney Advertising Sales

Stephanie Eaddy

Multicultural Marketing Lead North American Operating Unit

The Coca-Cola Company

Jennifer Ekeleme

VP of Multicultural Engagement and Integration

National Hockey League (NHL)

Nyron Fauconier

VP, GM Diversity Group Account Director

Jack Morton

Christine Guilfoyle

President

SeeHer

Blair Hardiek

Chief Strategy Officer

Las Vegas Aces

Ann Hoff

President and CEO / Bellagio

Park MGM

Michael Lacorazza

Chief Marketing Officer

U.S. Bank

Bob Liodice

Chief Executive Officer

ANA

Karla Lucia

Executive Director

Alliance for Inclusive and Multicultural Marketing (AIMM)

Kayla McKeon

Manager of Grassroots Advocacy

National Down Syndrome Society (NDSS)

Doug Melville

Chief Executive Officer

JodieAI

Glynn Murph

Vice President of Brand Marketing

Savage X Fenty

Michael Olaye

Executive Vice President and Managing Director, Western Region

Hero Digital

Kandi Pickard

President and CEO

National Down Syndrome Society (NDSS)

Marc S. Pritchard

Chief Brand Officer

The Procter & Gamble Company

Michelle Sagan

Director of Communications & Marketing

National Down Syndrome Society (NDSS)

Aaron Sanchez

Celebrity Chef

Creator of Talking Sabor

Daneyni Sanguinetti-Ureña

Senior Director of Culture & Inclusive Marketing

Pernod Ricard

Carlos Santiago

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

President and Chief Strategist, SSG

Alan Schulman

Managing Partner, Chief Experience Officer

UpperRight

Shiv Singh

Co-Founder

AI Trailblazers

Sherina Smith

Chief Marketing Officer

American Family Insurance

Catherine Sullivan

President

National CineMedia

Esperanza Teasdale

VP & General Manager, Hispanic Business Unit

PepsiCo Beverages North America

Bernice Veloz

Senior Director, Multicultural Marketing & Diversity Initiatives

ANA

Melissa Waters

Chief Marketing Officer

Upwork

Kate Wik

Chief Marketing Officer

Las Vegas Convention and Visitors Authority

Michelle Winters

Director of Global Product Marketing

Amazon Ads

Conference Pricing


 

In-person attendees receive:

  • Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
  • Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
  • A discounted rate at the host venue. Please note: accommodations are not included with your registration fee.

Virtual attendees receive:

  • Access to select hybrid session content, including select keynote and breakout sessions.
  • Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
  Client-Side Tier* Platinum Tier Gold Tier Silver Tier Nonmember
In-Person Registration (Includes Gala/Dinner) $0 $1,399 $1,699 $1,799 $1,999
ANA Multicultural Excellence Awards Gala – Dinner Only $0 $499 $499 $499 $499
Virtual Registration $0 $1,199 $1,499 $1,599 $1,799

* There is a no-show fee of $250.

Register Now

Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.

Join here virtually on the day of the event Be in the know with the latest ANA content

Thank you for registering for the 2024 ANA Multicultural Marketing & Diversity Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

Your Venue


Bellagio Las Vegas | 3600 S Las Vegas Blvd, Las Vegas, NV 89109

Bellagio Las Vegas, a luxury hotel and casino offering a resort experience on the Las Vegas Strip, will host the 2024 ANA Multicultural Marketing & Diversity Conference, presented by Amazon Ads.

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $208 per night. The hotel rooms and suites at the Bellagio offer the perfect blend of beauty and elegance, with views of the Las Vegas valley or the iconic Bellagio fountains.

The cut-off date to obtain this discounted rate is Thursday, October 17, after which prevailing rates apply.

HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. The ANA has not contracted with any outside group to assist in this process.

 

Make your room reservation

HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.

Event App and Virtual Experience



AI-Powered Networking App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

 

Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)


Virtual Event Platform

Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers

Conference Sponsors

Presenting Sponsor
General Sponsors

Register Now

Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.

Join here virtually on the day of the event Be in the know with the latest ANA content

Thank you for registering for the 2024 ANA Multicultural Marketing & Diversity Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

Cancellation Policy and Notes
  • A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received between 59-45 days from conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
  • Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • Hotel room cancellations and changes must be made directly with the hotel.
  • Miscellaneous:
    • The conference agenda is subject to change.
    • Pricing is subject to change.
    • A portion of your guest room rate will be used to offset conference costs.
    • ANA accepts no responsibility for the loss of, or damage to, personal property.

If you have any issues while registering, please contact registration@ana.net.

The 2023 ANA Multicultural Marketing & Diversity Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Lela Coffey, Vice President, Multi-Cultural Business Acceleration, The Procter & Gamble Company
  • Gerald Johnson, EVP, Health Equity and Chief Diversity Officer, American Heart Association
  • Ann Mukherjee, Chairman and CEO, Pernod Ricard North America
  • Vinay Shahani, Vice President, Marketing, Lexus USA

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Sponsors  |  Register

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Sponsors  |  Related Content  |  Registration