LGBTQ+ Forum
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I. WELCOME REMARKS AND INTRODUCTION (11:00 – 11:20a.m. ET)
II. MEMBER ROUNDTABLE DISCUSSION: 2024 WRAP UP (11:20 – 11:40a.m. ET)
It’s our last meeting of 2024. A rollercoaster year for the LGBTQ+ community and inclusive advertising overall. At this point, we will (hopefully) know the result of the general election. We’ll take this time for open discussion on any and all topics that are on your minds.
Moderators:
Katie Levesque, VP and Supplier Diversity Director – Truist Financial Corporation and LGBTQ+ Forum Co-Chair
Suresh Raj, Global Chief Growth Officer – McCann NY and LGBTQ+ Forum Co-Chair
Greg Wright, SVP, LGBTQ+ Forum Lead - ANA
III. PROUD PARTNERS OF PROGRESS: INSIGHTS ON HOW NISSAN AMPLIFIES LGBTQ+ VOICES THROUGH STRATEGIC PARTNERSHIPS (11:40a.m. – 12:15p.m. ET)
In this session, we’ll explore how Nissan leverages their strategic partnership with Q.Digital to share authentic stories of LGBTQ+ members who are using their voices to champion the community forward on the road to equality.
Speaker:
Joel Dantas-Shoemaker, Vice President of Sales - Q.Digital
IV. BREAK (12:15 – 12:25p.m. ET)
V. UNLOCKING LGBTQ+ LOYALTY: STRATEGIES FOR BRANDS (12:25 – 1:00pm ET)
Discover the untapped potential of the LGBTQ+ market. This session will offer valuable insights from Revry's recent consumer study, revealing the significant purchasing power and brand loyalty within this diverse community. Learn about the importance of inclusive advertising, authentic engagement, and targeted messaging in LGBTQ+ media. We'll explore effective strategies to strengthen brand visibility, enhance consumer trust, and drive sales within this valuable market segment.
Speaker:
Paul Kontonis, Chief Marketing Officer - Revry