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Perfect Your Marketing Strategies with These Resources
Pulse February 3, 2025In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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The Trends All Marketers Need to Watch Out For
Pulse January 31, 2025With the start of the new year comes new challenges, surprises, and changes. For marketers, this is no different. If anything, the fast-paced trends and constant technological evolution can be difficult to keep up with as each new year is unlike any other.
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Unlocking Efficiency: How AI Enhances Email and Multi-Channel Marketing for SMBs
Pulse January 30, 2025Small businesses (SMBs) are increasingly turning to AI for email marketing, harnessing its power to streamline content personalization, audience segmentation, send-time optimization, and more. According to Constant Contact’s Small Business Now report, 41 percent of SMBs currently use AI or automation for email marketing. What’s more, 53 percent of small business owners are leveraging AI and automation for social media.
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The Future 100: 2025 Edition
Knowledge Partners January 30, 2025VML’s eleventh annual “Future 100” report explores a myriad of trends and developments in the industry, with the aim to prepare marketers for the year ahead.
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The Real Power Behind AI-Powered Creative Automation
Leading Edge January 27, 2025AI-powered creative automation promises unparalleled efficiency and scalability. However, as with any technological innovation, the real-world effectiveness of AI in advertising and creative is heavily dependent on the quality of two key elements: user-centric design and data.
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What the Hell Is Going On in Marketing with ANA CEO Bob Liodice
On Scope January 23, 2025ANA CEO Bob Liodice joined On Scope to discuss the myriad issues facing marketing, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.
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From Storytelling to Story-Living: How Technology and Creativity Reshapes Brand Experiences
Pulse January 23, 2025At the ANA’s Marketing Tech Momentum conference, VML's global chief experience design officer Kaleeta McDade delivered a compelling perspective on the evolution of brand engagement, tracing the journey from traditional storytelling to what she calls "story-living."
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Retail Trends Shaping 2025 and Beyond
Event Recaps January 22, 2025Trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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Retail Trends Shaping 2025 and Beyond
Conference Session Videos January 22, 2025In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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The Next Big Thing from CES
Conference Session Videos January 22, 2025In this video from a January 2025 ANA 1-Day Conference, Brian Cooley, principal of Cooley Insights, delivered a look at the year ahead in technology based on the 2025 CES show in Las Vegas.
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In-Depth Discussion About Apple iOS 18 Email Impacts
Webinar Rewinds January 22, 2025This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.
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The Next Big Thing from CES
Event Recaps January 22, 2025During a January 2025 ANA 1-Day Conference, Brian Cooley, principal of Cooley Insights, delivered a look at the year ahead in technology based on the 2025 CES show in Las Vegas.
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Generative AI for SMBs: Myths, Uses, and Risk Mitigation
Pulse January 17, 2025The ANA spoke with Ryan Stone, creative director of Lambda Films, to address these concerns, discuss the common misconceptions associated with gen AI, and explore how SMBs can leverage the technology to create budget friendly content and drive efficiencies.
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Avocados From Mexico Rolls Out New Ad Play for the Super Bowl
Marketing News January 17, 2025Avocados From Mexico has whipped up a new marketing play for this year's Super Bowl and recruited football great and future Hall of Famer Rob Gronkowski to carry the message. The effort features BigGameGuac.com, where fans can digitally huddle with "Gronk" to learn about (and download) his recipe for buffalo Gronkamole and other dishes.
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SEO and AI: Best Practices
Leading Edge January 16, 2025Search Engine Optimization (SEO) has long been regarded as one of the most effective digital marketing channels for delivering a high return on investment (ROI). In fact, Forrester predicts that “AI-integrated search will triple SEO budgets…as consumers increasingly trust organic, gen AI-powered summaries.”
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Decoding AI in Marketing: A Practical Guide for Marketers (Part 2!)
Webinar Rewinds January 16, 20252024 was the year AI took center stage. With a year of insights behind us, it’s time to look forward and ask what’s next in the world of AI for marketing. This webinar dove deeper into the emerging themes for 2025.
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New Report Puts Spotlight on 'Creative-Media' Gap
Marketing News January 15, 2025A new study reaffirms that marketers have their work cut out when it comes to breaking down silos throughout their organization, with 86 percent of advertisers reporting a lack of synchronization between creative and media distribution.
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Artificial Intelligence and Algorithmic Pricing: The Rise of the Machines Raises Real Antitrust Risk
Webinar Rewinds January 14, 2025In this webinar, learn about the potential risks that companies embracing AI and algorithmic pricing technologies face today, and look ahead to potential future risks as the U.S. and antitrust enforcement agencies continue to monitor the potential effects of the rapidly evolving AI landscape on competition.
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Google Ads, SEM, and AI: Best Practices
Leading Edge January 9, 2025The U.S. search engine advertising (SEM) market, dominated by Google Ads, continues to grow and is expected to reach over $136 billion US dollars by 2026, according to Statista. Although digital marketing involves a seemingly limitless and evolving landscape such as X competitors Thread and BlueSky, social commerce, marketing technology and data privacy, digital marketers will continue to invest in channels with proven return on investment, like SEM and SEO. In fact, according to Forrester’s 2025 Budget Planning Guide, “B2C marketing executives are more optimistic than ever about their marketing budgets: 92 percent plan to increase their overall marketing investment in the next 12 months.”
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Scaling Chaos: Why Codifying Your Brand Is Vital for Survival in the Age of Gen AI
Leading Edge January 8, 2025Generative AI has the power to scale the success of a well-defined brand, and for those brands it will be truly transformative for all the right reasons. But it can also have the opposite effect on weaker brands, potentially exposing or highlighting flaws. Whether AI helps your brand soar or stumble depends hugely on how well you’ve codified it.
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