Brand Purpose - Growth for Good

Networking Breakfast (9:00 – 9:30 a.m. ET)

Welcome Remarks (9:30 – 9:45 a.m. ET)

Alexis Schwartz, executive director, head of purpose partnerships for The Guardian News & Media

Session I. (9:45 – 10:30 a.m. ET)
Taking Green Mainstream

The desire to live a “greener” lifestyle is moving into mainstream territory. Is there consensus around sentiments that are most likely to motivate behavior change? How can brand messaging be fine-tuned to leverage those sentiments and inspire greater adoption for consumers to live a greener life? The Guardian News & Media shares details and insights from their proprietary sustainability research, which moved beyond intent vs. action and dove into demographics and generational response.

Featuring:
Alexis Schwartz, executive director, head of purpose partnerships for The Guardian News & Media

Session II.
The Story of ParkinSex
(10:30 – 11:15 a.m. ET)

The American Parkinson Disease Association and Havas Health Plus share the incredible story of ParkinSex, Gold and Bronze recipient at the 2024 REGGIE Awards.

Featuring:
Howard Lenn, EVP, executive creative director for Havas Lynx New York
Eloise Caggiano, VP, marketing and communications for the American Parkinson Disease Association

Session III.
Find Your Perfect Cause Partner: A 5-Step Blueprint
(11:15 – 12:00 p.m. ET)

Discover the proven steps to align your brand with a nonprofit that maximizes your social impact. Learn from Mollye Rhea's wealth of experience and a real-world case study of how For Momentum helped Tropical Smoothie Café find their ideal partner in Share Our Strength. Walk away with actionable insights and data-driven strategies for building successful partnerships.

Attendees will learn:

*How to engage the right internal stakeholders for uncovering your partnership goals
*Direct examples from Share Our Strength and Tropical Smoothie Café on how they formed a successful partnership
*A 5-Step blueprint for planning your first cause partnership

Led by: Mollye Rhea, president and founder of For Momentum

Featuring:
Allison Shuffield, managing director of corporate partnerships at Share Our Strength | No Kid Hungry
Maya Mallan Steeves, VP of media and partnerships at Tropical Smoothie Café

Lunch/Wrap-up (12:00 – 1:00 p.m. ET)

**Schedule subject to change