Search Results for All Content (access may be restricted)
Search returned: 302 document(s).
-
This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns
Podcast Clips February 18, 2025Deloitte Digital’s Maggie Gross discussed why performance marketing has diminishing returns, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
view -
This Is How You Can Sell Branding to the C-Suite
Podcast Clips February 18, 2025Maggie Gross of Deloitte Digital explained why she believes there is a gap between how marketers tell stories and how they report on results, giving advice for how they can more effectively communicate the benefits and returns of brand marketing to executives.
view -
The Performance Marketing Fallacy with Maggie Gross
On Scope February 13, 2025Deloitte Digital’s Maggie Gross joined the show to discuss the origins of how branding and performance marketing have become siloed, how senior marketers can better sell branding to the C-suite, and tips for how to more accurately measure branding efforts.
view -
Lack of Brand Building is Costing Your Company Millions in Value
POVs February 7, 2025Matthew Schwartz provides three tips for helping you and your team overcome C-suite skepticism about brand marketing, which is a proven value driver for businesses.
view -
This Is How You Keep Up with Marketing Innovation
Podcast Clips February 3, 2025Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.
view -
Marketers Need to Get Better at Marketing Their Efforts Within the Organization
Podcast Clips February 3, 2025Along with embracing profit-related KPIs, Mastercard’s Raja Rajamannar says that marketers simply must get better at promoting their efforts across the organization in order to get the support and investments needed for success.
view -
A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar
On Scope January 30, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.
view -
Five Tips on How to Become a Chief of Staff
Event Recaps January 28, 2025Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.
view -
Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Event Recaps January 22, 2025Accenture Song shared insights from its 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
view -
Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Conference Session Videos January 22, 2025In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
view -
How Will Trump 2.0 Affect Marketing and Advertising?
Trends and Technology January 17, 2025Donald Trump's first term in the White House put businesses' ability to deduct advertising expenses on the chopping block. Experts say his next term could have equally significant — and surprising — implications for the industry.
view -
Can Nonprofits Explain Their Brand Purpose?
Social Impact January 13, 2025Despite myriad benefits, many nonprofits do not focus on "brand purpose" per se because such organizations are inherently defined by their purpose rather than making money. Obtaining funding toward brand-building can also be a tough sell. But with changes in the donor landscape, nonprofits now ignore brand purpose at their own peril.
view -
CMOs Rank Their Most Common Challenges
Money Slides January 2, 2025During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of a CMO survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.
view -
The CMO's First 90 Days Checklist
Tools January 1, 2025Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.
view -
The CMO's First 90 Days Cheat Sheet
Tools January 1, 2025Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
view -
The CMO's First 90 Days Onboarding Presentation
Tools January 1, 2025Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.
view -
The CMO's First 90 Days Quick Win Package
Quick Wins January 1, 2025ANA's CMO 90 Day Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help your first 90 days as CMO (or a marketing leader at any level) a success.
view -
Growth Marketing Checklist
Tools January 1, 2025Use this checklist to help build your organization's growth marketing culture and mindset.
view -
Growth Marketing Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about growth marketing and how to leverage it at your company.
view -
Growth Hacking Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about growth hacking and how to leverage it at your company.
view