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Can Nonprofits Explain Their Brand Purpose?
Social Impact January 13, 2025Despite myriad benefits, many nonprofits do not focus on "brand purpose" per se because such organizations are inherently defined by their purpose rather than making money. Obtaining funding toward brand-building can also be a tough sell. But with changes in the donor landscape, nonprofits now ignore brand purpose at their own peril.
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CMOs Rank Their Most Common Challenges
Money Slides January 2, 2025During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of a CMO survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.
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The CMO's First 90 Days Checklist
Tools January 1, 2025Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.
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The CMO's First 90 Days Cheat Sheet
Tools January 1, 2025Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
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The CMO's First 90 Days Onboarding Presentation
Tools January 1, 2025Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.
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The CMO's First 90 Days Quick Win Package
Quick Wins January 1, 2025ANA's CMO 90 Day Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help your first 90 days as CMO (or a marketing leader at any level) a success.
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Growth Marketing Checklist
Tools January 1, 2025Use this checklist to help build your organization's growth marketing culture and mindset.
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Growth Marketing Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about growth marketing and how to leverage it at your company.
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Growth Hacking Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about growth hacking and how to leverage it at your company.
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Growth Hacking Checklist
Tools January 1, 2025Use this checklist to help you implement or refine your approach to growth hacking at your company.
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Marketing-Fueled Growth Checklist
Tools January 1, 2025Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.
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Marketing-Fueled Growth Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about marketing-fueled growth and how to effectively communicate your ideas.
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Marketing-Fueled Growth Workbook
Tools January 1, 2025Use this template to run a growth workshop at your organization.
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Product Market Expansion Grid
Tools January 1, 2025Use this framework to help you devise strategies for future growth.
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Growth Marketing Quick Win Package
Quick Wins January 1, 2025ANA's Growth Marketing Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help implement an effective growth marketing strategy.
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Marketing-Fueled Growth Quick Win Package
Quick Wins January 1, 2025One of the biggest challenges for marketers regardless of category is getting a seat at the proverbial table. ANA's Marketing-Fueled Growth Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers identify and communicate growth opportunities to senior leadership.
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Growth Hacking Quick Win Package
Quick Wins January 1, 2025ANA's Growth Hacking Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers rapidly increase their customer base using innovative, low-cost methods.
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Brand Safety/Online Hate Quick Win Package
Quick Wins January 1, 2025ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
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Ad Agencies Have New Designs on Marketing
Trends and Technology December 23, 2024Ad agencies are starting to launch their own design practices, expanding the breadth of services they offer client-side marketers who have growing and unique demands.
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Chief AI Officer? That Might Be The CMO’s Job
Podcast Clips December 20, 2024With AI poised to affect numerous customer touchpoints and experiences, Level Agency’s Matt Miller says it might behoove CMOs to take an outsized role in leading their organization’s AI initiatives, even possibly stepping into the Chief AI Officer role directly.
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