MarTech Committee Meeting: Unlocking Marketing Potential: The Power of Customer Data Governance

I. Welcome & Introductions

John Hardy, SVP, ANA

II. Committee Overview 

III. Unlocking Marketing Potential: The Power of Customer Data Governance

In today's data-driven marketing landscape, the ability to harness customer data efficiently can make or break a company's success. But how can marketers help ensure that this valuable information flows seamlessly throughout their martech ecosystem? This presentation delves into the critical role of data governance in empowering marketers to leverage customer data effectively and automatically.

Key takeaways:

- Discover the marketer's pivotal role in facilitating clean data gathering and reconciliation.

- Explore a four-step approach to optimizing customer data flow through various marketing platforms.

- Understand the importance of proper campaign naming and tagging in enhancing data quality and reporting.

By mastering these data governance principles, marketers can unlock the full potential of their customer data, enabling faster, more accurate decision-making and more effective campaigns.

Presented by:

Ana Mourão, Global Lead for End-User Data, Stanley Black & Decker

Ana Mourão is an innovative digital marketing leader and the creator of the Experimental Marketer Framework. With over 15 years of experience at companies like Stanley Black & Decker, 3M, and Charles Schwab, Ana has developed a passion for leveraging marketing technology to drive customer-centric improvements while fostering organizational agility. 

IV. Roundtable Discussion with Q&A 

VII. Closing Remarks, What's Next?