Webinar Rewinds
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Pinterest Predicts 2023: Greetings from the Future
Webinar Rewinds December 15, 2022Pinterest trends aren’t just predictive — they spike earlier, last longer, and inspire more audiences than trends anywhere else on the internet. In this webinar, find out how Pinterest trends will help you get ahead of the curve to win big with your audience in 2023.
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Next-Level ROI: Investing in Diverse Audiences and Content
Webinar Rewinds December 8, 2022In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.
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SeeHer X Getty Visual Storytelling
Webinar Rewinds December 7, 2022In this webinar, SeeHer and Getty Images shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.
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Female Podcasting Is a Community — Here’s How Brands Can Move In
Webinar Rewinds December 1, 2022In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.
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Right-Sizing MarTech and Data Investment for Maximum ROI
Webinar Rewinds November 30, 2022For many years, investment in Measurement and Attribution tech and data represented a relatively small percentage of media budgets — but this is no longer always the case. In this webinar, learn about strategic approaches to value creation and optimization that work across a variety of practices.
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Addressable Enters the Mainstream
Webinar Rewinds November 17, 2022The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.
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Unifying Marketing Performance Data for Faster, Smarter Decision Making
Webinar Rewinds November 17, 2022In this webinar, Andy Hasselwander, Chief Analytics Officer at Marketbridge, discussed the best practices for building and maintaining reproducible, unified marketing performance data to better diagnose issues and predict outcomes and progress on marketing goals.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Webinar Rewinds November 16, 2022In this webinar, learn about the spectrum of metrics, data, and decisions required for delivering groundbreaking outcomes and data quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments.
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It’s Time to Challenge the Status Quo! 2023 Innovations in Fundraising!
Webinar Rewinds November 16, 2022Challenging the status quo means exploring alternative ideas on how your fundraising organization works. In this webinar, industry experts discussed 2022 data trends while looking to 2023.
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Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims
Webinar Rewinds November 15, 2022In this webinar, learn how consumer products and mobile apps can easily (and, often times, inadvertently) become FDA-regulated medical devices solely based on their advertising claims and get “tips and tricks” on how to word-smith claim language to help reduce the risk of FDA oversight.
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Driving Diverse Marketing Talent Through HBCU Partnerships
Webinar Rewinds November 9, 2022In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.
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How Principal Financial Group Successfully Uses Behavioral Science
Webinar Rewinds November 9, 2022In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.
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Linking Buying Situations to Sales
Webinar Rewinds November 3, 2022If you believe most buyer behavior starts with memory, it then follows that the primary job of marketing is not to generate clicks, but instead to generate memories. In this webinar, learn about building brand-relevant memories and how to use Category Entry Points to link brand advertising to brand sales.
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Man vs. Dog: Why It Takes Big Long Ideas to Win at Cannes and Climb the B2B Effectiveness Ladder
Webinar Rewinds November 2, 2022Through an iconic ad man and some soon-to-be-famous dogs, see how the WARC-endorsed "Big Long Idea" framework enables brands to develop creative ideas that climb higher on the B2B Effectiveness Ladder.
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Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change
Webinar Rewinds November 2, 2022In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.
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The Attention Movement: How to Achieve Success Through Programmatic Activation
Webinar Rewinds October 27, 2022As the attention movement rapidly grows, marketers are looking to simplify the deployment process and seamlessly incorporate attention into their planning, buying, and optimization strategies. For many advertisers, this means programmatic activation.
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50 Years on the Frontlines of Agency Compensation and What's New in 2022
Webinar Rewinds October 26, 2022This webinar provided an overview of major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?
Webinar Rewinds October 26, 2022In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a game show model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?
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The Transformational Opportunity for Social Video
Webinar Rewinds October 20, 2022The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. In this session, learn the best practices for scaling video assets effectively.
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Going Beyond the Transaction: Trust Is More than a Five-Letter Word to ASICS
Webinar Rewinds October 19, 2022In this webinar, learn how ASICS, a global footwear and apparel company, goes beyond the transaction and fosters trust between their consumers and their brand.
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