Webinar Rewinds
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50 Years on the Frontlines of Agency Compensation and What's New in 2022
Webinar Rewinds October 26, 2022This webinar provided an overview of major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?
Webinar Rewinds October 26, 2022In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a game show model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?
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The Transformational Opportunity for Social Video
Webinar Rewinds October 20, 2022The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. In this session, learn the best practices for scaling video assets effectively.
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Going Beyond the Transaction: Trust Is More than a Five-Letter Word to ASICS
Webinar Rewinds October 19, 2022In this webinar, learn how ASICS, a global footwear and apparel company, goes beyond the transaction and fosters trust between their consumers and their brand.
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Vision 2030: Preparing for the Marketplace of Tomorrow
Webinar Rewinds October 19, 2022Marketing is transforming at an unprecedented rate. In this webinar, Marian Smith, Director of Research & Insights at Mastercard, discussed the future dynamics that will shape advertising in 2030 and beyond.
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Five Things You Didn’t Know You Could Do with a Co-op
Webinar Rewinds October 13, 2022Nonprofits know that joining a co-op brings invaluable data along with it. In this webinar presented by Data Axle, uncover the best practices, strategies, and tips you need to know to maximize the effectiveness of your marketing program.
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Procurement 2022: The Good, the Bad, and the Ugly
Webinar Rewinds October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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SeeHer Predictive Drivers for Gender Equality Success in Advertising
Webinar Rewinds October 12, 2022In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.
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ANA Legal Webinar Series: October 2022 — Machine Learning
Webinar Rewinds October 11, 2022When automated processing involves personal data, privacy laws impose different obligations depending on the types of personal data processed. A team from Squire Patton Boggs discussed automated processing case studies focusing on legal guardrails to protect businesses from unwanted legal consequences.
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Putting the ANA Influencer Marketing Measurement Guidelines to Use
Webinar Rewinds October 5, 2022In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. In this webinar, get an overview the Guidelines and learn how marketers can use them internally and share them with agency and influencer partners.
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The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH
Webinar Rewinds September 29, 2022In this webinar, learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways and how your brand can rethink the blend of data and creative to get a leg up on the competition.
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SeeHer GEM ® Creative Best Practices Workshop
Webinar Rewinds September 28, 2022In SeeHer’s Creative Best Practices webinar, learn why gender equality in media and advertising is critical to consumers and results in growth in marketing KPI’s, as well as sales for brands.
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Bolster Your Mission by Leveraging CTV
Webinar Rewinds September 21, 2022In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.
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Future-proofing Your Business Strategy and Marketing Message
Webinar Rewinds September 15, 2022A global health crisis, historic social activism, demand for climate solutions, and unprecedented technological innovation are transforming the way business gets done. This webinar offers a look at how modern leaders are thinking right now about these intersecting forces.
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NFTs: Finding Value Beyond the Hype
Webinar Rewinds September 15, 2022In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.
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Customer-Centric Data and Analytics-Readiness
Webinar Rewinds September 14, 2022In this webinar, learn why in the age of holistic personalization, Customer Data Platform (CDP) featuring Customer 360 View is a common goal for many marketing organizations.
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Environmental Claims: Latest Legal Developments
Webinar Rewinds September 13, 2022In this webinar, learn why it is essential for advertising lawyers to stay up to date on legal issues surrounding environmental claims, as this topic grows increasingly important to consumers and marketers.
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FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits
Webinar Rewinds September 7, 2022In this webinar, speakers explore why ethics should and do have a key role in your marketing plans. Learn how ethics can impact a brand, consumer trust, and the bottom line.
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What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (and Other Data Puns)
Webinar Rewinds September 7, 2022B2B companies have been gathering data about their audiences for years, some better than others. In this webinar, join EY’s Lou Cohen and Verizon Business’s Ben Pollack as they discuss the future of demand generation for B2B companies.
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Get Ready for the Holidays Now!
Webinar Rewinds August 17, 2022In this holiday preparation webinar, learn why starting your email marketing planning in August is crucial to holiday success.
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