Webinar Rewinds
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Harnessing the Power of MarTech: Best Practices to Achieve Objectives and Enhance Customer Experience
Webinar Rewinds May 25, 2022Developing a MarTech Strategy is hard. Developing a MarTech Strategy that actually delivers on your business and customer experience goals is even harder. In this webinar, discover three ways to develop a better marketing technology strategy (even if you’re not a MarTech expert).
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Meet the Future Majority
Webinar Rewinds May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
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The Ins and Outs of ANA Genius Awards
Webinar Rewinds May 19, 2022Are you using marketing analytics and measurement to deliver growth and ROI for your brand? In this session, Marc Vermut, VP at The Knowledge Lab, presented an overview of the ANA Genius Awards program, which spotlights excellence in marketing analytics.
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Identity 101: Everything You Need to Know about Identity in Measurement
Webinar Rewinds May 18, 2022The application of identity is constantly changing, and marketers face significant challenges monitoring these changes and the quickly evolving vendor capabilities that come with them. This webinar covers the ins and outs of identity and its impact on measurement.
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Resilience: Why Face-to-Face Moves from Strength to Strength
Webinar Rewinds May 18, 2022In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.
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Marketing Sustainability in a High Inflation Economy
Webinar Rewinds May 11, 2022In this webinar, R3's Greg Paull reviewed the challenges of marketing sustainability and highlighted best practices in measuring the effectiveness and role of specialist partners.
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CMO Career Path: The AAPI Executive
Webinar Rewinds May 4, 2022To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.
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Growth IQ: Getting on the Path to Growth
Webinar Rewinds May 4, 2022In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.
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Targeting Doesn’t Work...Except When it Does
Webinar Rewinds April 28, 2022In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.
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2021 U.S. Advertising Year in Review, and a Look Ahead
Webinar Rewinds April 27, 2022In this webinar, Standard Media Index provided a 2021 analysis of the ad industry and trends ahead for 2022.
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Up Your Game: A Data Deep Dive into Sponsorship Trends and How to Measure the Impact for Your Brand
Webinar Rewinds April 7, 2022In this webinar, KORE Software CEO Jason Fletcher and Hookit CEO Scott Tilton shared their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.
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Creating Memorable Virtual Experiences
Webinar Rewinds April 6, 2022In this webinar, learn how to differentiate your brand through innovative digital experiences, how to incorporate digital experiences into offline events, and what measurement tools and capabilities are needed to successfully execute a virtual experience and leverage audience data captured.
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Everything You Want to Know About Converged TV Advertising
Webinar Rewinds March 31, 2022In this webinar, Bob Ivins, Chief Strategy Officer at TVSquared, and Jessica Hogue, GM Measurement at Innovid, looked at the findings of a new report on converged TV advertising, covering industry needs, challenges, priorities for the year ahead, and critical growth factors.
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Nine Major Shifts That Will Impact Life, Work, and Culture
Webinar Rewinds March 30, 2022In this webinar, learn about nine of the most important trends impacting our lives and our world, spanning media, entertainment, commerce, communication, and health.
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Total Audience: The Power of Age Inclusion
Webinar Rewinds March 24, 2022Connecting with the adult 55+ audience is more important than ever before. In this webinar, Marcela Tabares and Tara Lantieri shared findings from a new study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.
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Crypto Fundraising: What You Need to Know About the Future of Giving
Webinar Rewinds March 23, 2022In this informative webinar, learn how you can incorporate crypto into your major gifts program. Plus, hear directly from the nonprofits that have implemented crypto fundraising and the challenges and successes they experienced along the way.
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How Ferrara Is Treating DE&I as the Critical Business Issue It Is
Webinar Rewinds March 23, 2022Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.
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Marketing Across the Metaverse
Webinar Rewinds March 16, 2022In this webinar, R3 shared an exploratory for marketers who are eager to learn more about what the Metaverse is and how various brands are both activating in the space today and positioning themselves to win in the future.
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Nonprofit Fundraising Benchmarks: YEAR TWO of the Pandemic
Webinar Rewinds March 16, 2022As fundraisers and marketers, we want to understand the impact of the pandemic and big events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts dissected industry performance for the mail, digital, and commercial.
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Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond
Webinar Rewinds March 15, 2022In this webinar, join Reed Smith partners Andy Splittgerber (Munich), Gerry Stegmaier (D.C.), and Elle Todd (London) for a briefing and discussion of key recent developments impacting marketers in the EU and U.K.
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