Webinar Rewinds
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Vision 2030: Preparing for the Marketplace of Tomorrow
Webinar Rewinds October 19, 2022Marketing is transforming at an unprecedented rate. In this webinar, Marian Smith, Director of Research & Insights at Mastercard, discussed the future dynamics that will shape advertising in 2030 and beyond.
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Five Things You Didn’t Know You Could Do with a Co-op
Webinar Rewinds October 13, 2022Nonprofits know that joining a co-op brings invaluable data along with it. In this webinar presented by Data Axle, uncover the best practices, strategies, and tips you need to know to maximize the effectiveness of your marketing program.
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Procurement 2022: The Good, the Bad, and the Ugly
Webinar Rewinds October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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SeeHer Predictive Drivers for Gender Equality Success in Advertising
Webinar Rewinds October 12, 2022In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.
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ANA Legal Webinar Series: October 2022 — Machine Learning
Webinar Rewinds October 11, 2022When automated processing involves personal data, privacy laws impose different obligations depending on the types of personal data processed. A team from Squire Patton Boggs discussed automated processing case studies focusing on legal guardrails to protect businesses from unwanted legal consequences.
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Putting the ANA Influencer Marketing Measurement Guidelines to Use
Webinar Rewinds October 5, 2022In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. In this webinar, get an overview the Guidelines and learn how marketers can use them internally and share them with agency and influencer partners.
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The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH
Webinar Rewinds September 29, 2022In this webinar, learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways and how your brand can rethink the blend of data and creative to get a leg up on the competition.
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SeeHer GEM ® Creative Best Practices Workshop
Webinar Rewinds September 28, 2022In SeeHer’s Creative Best Practices webinar, learn why gender equality in media and advertising is critical to consumers and results in growth in marketing KPI’s, as well as sales for brands.
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Bolster Your Mission by Leveraging CTV
Webinar Rewinds September 21, 2022In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.
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Future-proofing Your Business Strategy and Marketing Message
Webinar Rewinds September 15, 2022A global health crisis, historic social activism, demand for climate solutions, and unprecedented technological innovation are transforming the way business gets done. This webinar offers a look at how modern leaders are thinking right now about these intersecting forces.
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NFTs: Finding Value Beyond the Hype
Webinar Rewinds September 15, 2022In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.
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Customer-Centric Data and Analytics-Readiness
Webinar Rewinds September 14, 2022In this webinar, learn why in the age of holistic personalization, Customer Data Platform (CDP) featuring Customer 360 View is a common goal for many marketing organizations.
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Environmental Claims: Latest Legal Developments
Webinar Rewinds September 13, 2022In this webinar, learn why it is essential for advertising lawyers to stay up to date on legal issues surrounding environmental claims, as this topic grows increasingly important to consumers and marketers.
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FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits
Webinar Rewinds September 7, 2022In this webinar, speakers explore why ethics should and do have a key role in your marketing plans. Learn how ethics can impact a brand, consumer trust, and the bottom line.
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What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (and Other Data Puns)
Webinar Rewinds September 7, 2022B2B companies have been gathering data about their audiences for years, some better than others. In this webinar, join EY’s Lou Cohen and Verizon Business’s Ben Pollack as they discuss the future of demand generation for B2B companies.
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Get Ready for the Holidays Now!
Webinar Rewinds August 17, 2022In this holiday preparation webinar, learn why starting your email marketing planning in August is crucial to holiday success.
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Dark Patterns: Regulators Implore Businesses to Avoid the Dark Side
Webinar Rewinds August 9, 2022Presenters from Davis+Gilbert discussed state and federal efforts focused on combating so-called “dark patterns” — in essence, deceptive practices or formats that manipulate or mislead consumers into taking actions they would not otherwise take or want to take.
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Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands
Webinar Rewinds August 3, 2022In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.
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Navigating the 2022 Martech Landscape
Webinar Rewinds July 27, 2022In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.
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How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth
Webinar Rewinds July 20, 2022This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
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