Webinar Rewinds
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Get the Scoop: Find Out Who’s a 2021 Genius Awards Finalist
Webinar Rewinds September 30, 2021In this webinar, the ANA and Neustar announced the 2021 ANA Genius Award finalists. These awards honor the most creative, progressive, and data-driven marketing organizations for excellence in analytics across four key categories: Growth, Innovation, Adoption, and Storytelling.
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Growth Marketing: The Most Effective B2B Campaign of the Year
Webinar Rewinds September 30, 2021In this webinar, learn how Trelleborg brought its SmartPort portfolio of digital offerings to market with Stein IAS as its brand-to-demand agency partner, building it to nearly 10% of total revenue in a single year and exceeding all targets along the way.
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How Consumers Make Buying Decisions and Why You Should Care
Webinar Rewinds September 29, 2021In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics.
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Connecting Experiences for ABX Transformation
Webinar Rewinds September 23, 2021In this webinar, Caroline Caldwell, Director, B2B Strategy at Merkle B2B, shared the five-step methodology and activation framework to building a high-performance ABX strategy at your company.
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How to Leverage Influencers in your Holiday Campaigns
Webinar Rewinds September 23, 2021In this webinar, Peter Kennedy and Kelsey Formost, both with influencer marketing and social listening platform Tagger Media, shared how brands can leverage influencer partnerships to take a shortcut to consumer trust during an ad-saturated time of year.
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A Deep Dive: Future of The Inbox (AMP, BIMI, Annotations)
Webinar Rewinds September 22, 2021Today’s inbox experience continuously evolves, and marketers need to adapt to utilize these new technologies. In this webinar, learn more about new inbox technologies by looking closer at Gmail tab placement, AMP for email, BIMI and schema, and more.
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Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities
Webinar Rewinds September 16, 2021In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.
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The Evolving TV Landscape in 2021
Webinar Rewinds September 16, 2021In this webinar, get insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report.
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How to Monetize Influencer Marketing Campaigns
Webinar Rewinds September 15, 2021In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.
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Creative Personalization in the New TV and Video Landscape
Webinar Rewinds September 9, 2021The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.
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Top Five Ways a CDP Can Better Your Marketing
Webinar Rewinds September 9, 2021In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.
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A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers
Webinar Rewinds September 2, 2021Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.
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The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities
Webinar Rewinds September 1, 2021In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.
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Collaborate to Win: How Brand and Performance Marketing Work Together
Webinar Rewinds August 26, 2021In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.
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What People Really Want from Brands in This Post-Pandemic Moment
Webinar Rewinds August 26, 2021In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.
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How Clorox Is Embedding Sustainability into the Heart of its Business
Webinar Rewinds August 25, 2021In this webinar, take a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world.
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PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinar Rewinds August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
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Strategies and Perspectives on Marketing to Small Businesses in 2022
Webinar Rewinds August 19, 2021In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.
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Using Attention Metrics to Outperform the Market
Webinar Rewinds August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
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How to Measure and Optimize Sustainability-Focused Brand Messaging
Webinar Rewinds August 18, 2021In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.
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