Webinar Rewinds | Marketing Knowledge Center

How to Leverage Influencers in your Holiday Campaigns

Webinar Rewinds September 23, 2021

In this webinar, Peter Kennedy and Kelsey Formost, both with influencer marketing and social listening platform Tagger Media, shared how brands can leverage influencer partnerships to take a shortcut to consumer trust during an ad-saturated time of year.

view

A Deep Dive: Future of The Inbox (AMP, BIMI, Annotations)

Webinar Rewinds September 22, 2021

Today’s inbox experience continuously evolves, and marketers need to adapt to utilize these new technologies. In this webinar, learn more about new inbox technologies by looking closer at Gmail tab placement, AMP for email, BIMI and schema, and more.

view

Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities

Webinar Rewinds September 16, 2021

In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.

view

The Evolving TV Landscape in 2021

Webinar Rewinds September 16, 2021

In this webinar, get insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report.

view

How to Monetize Influencer Marketing Campaigns

Webinar Rewinds September 15, 2021

In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.

view

Creative Personalization in the New TV and Video Landscape

Webinar Rewinds September 9, 2021

The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.

view

Top Five Ways a CDP Can Better Your Marketing

Webinar Rewinds September 9, 2021

In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.

view

A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

Webinar Rewinds September 2, 2021

Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.

view

The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities

Webinar Rewinds September 1, 2021

In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.

view

Collaborate to Win: How Brand and Performance Marketing Work Together

Webinar Rewinds August 26, 2021

In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.

view

What People Really Want from Brands in This Post-Pandemic Moment

Webinar Rewinds August 26, 2021

In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.

view

How Clorox Is Embedding Sustainability into the Heart of its Business

Webinar Rewinds August 25, 2021

In this webinar, take a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world.

view

PepsiCo’s Journey at the Intersection of Marketing and Sustainability

Webinar Rewinds August 25, 2021

In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.

view

Strategies and Perspectives on Marketing to Small Businesses in 2022

Webinar Rewinds August 19, 2021

In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.

view

Using Attention Metrics to Outperform the Market

Webinar Rewinds August 19, 2021

In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

view

How to Measure and Optimize Sustainability-Focused Brand Messaging

Webinar Rewinds August 18, 2021

In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.

view

Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing

Webinar Rewinds August 11, 2021

What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.

view

Protecting Your Brand from Online Disinformation through Contextual Intelligence

Webinar Rewinds August 11, 2021

In this webinar, presenters discussed the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.

view

Brand Activation Legal Webinar: August 2021

Webinar Rewinds August 10, 2021

In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.

view

Partnership for Responsible Addressable Media: Community Update

Webinar Rewinds August 6, 2021

In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.

view