Webinar Rewinds
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Mass Personalization: Solving the Oxymoron
Webinar Rewinds July 20, 2022Personalization in marketing communications and development outreach seem like an obvious thing to do. But limited resources mean that maintaining that personal touch for every single supporter is impossible for nonprofits.
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Using Podcasts to Establish Your Voice in a Crowded Market
Webinar Rewinds July 13, 2022In this webinar, Pfizer's Erica Santiago and Shira Atkins with Wonder Network shared their insights on the power of branded podcasts and how a wraparound audio strategy has served Pfizer’s communications goals over the past several years.
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NIL Rights and Advertising: Opportunities and Challenges
Webinar Rewinds July 12, 2022Name, image, and likeness (NIL) rights are a growing area for advertisers and marketers. In this webinar, Reed Smith's Jason Gordon and Toam Rubinstein explored the current state of play, the opportunities for brands to engage, and the legal pitfalls that advertisers and marketers need to know about.
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Meta Meets the Future — Stepping into the Metaverse
Webinar Rewinds July 6, 2022In this webinar, learn more about Meta’s POV on the metaverse and where the company is focused.
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Navigating Your Media Investment to Drive Value and Performance
Webinar Rewinds June 30, 2022Advertising is in the middle of a fundamental transformation — there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. In this webinar, learn how the right data can help unlock significant value.
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The Outlook for Identity in the Advanced TV Ecosystem
Webinar Rewinds June 29, 2022In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.
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Brand Activation Legal Committee: June 2022
Webinar Rewinds June 23, 2022For June’s meeting, attorneys from Venable LLP discussed recent FTC developments, NAD decisions, Lanham Act and class action false advertising cases, and updates to state laws.
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Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse
Webinar Rewinds June 22, 2022In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.
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How Challenger Brands Can Make a Big Market Impact with Online Brand Communities
Webinar Rewinds June 15, 2022In this webinar, learn why winning as a challenger brand means winning at shared values and creating a sense of belonging and collective identity.
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Innovating Marketing Automation at Scale
Webinar Rewinds June 15, 2022In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.
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NFTs and the Metaverse: Key Claim Substantiation and Brand Protection Issues to Watch Out For
Webinar Rewinds June 14, 2022Presenters from the law firm Finnegan, Henderson, Farabow, Garrett & Dunner LLP discussed a number of issues related to NFTs and the Metaverse including comparative claims, contract negotiations implicating multiple rightsholders, counterfeiting, and more.
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Twitter Trends 2022: Billions of Tweets Reveal Tomorrow's Big Movements
Webinar Rewinds June 9, 2022Analyzing billions of Tweets over a two-year period, this webinar breaks down three must-know trends about to go big and what it means for brands across industries.
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IBM on AI and Ethics: From Principles to Practice
Webinar Rewinds June 8, 2022Can you trust the decisions made by an AI? This webinar provides very tangible (and holistic) steps that organizations can take to best leverage this technology to your advantage WHILST mitigating the risks.
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Content as Means of B2B Connection
Webinar Rewinds June 2, 2022In this webinar, an NBCUniversal thought leader presented a multifaceted strategy to effectively engage your target audience.
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How Successful CMOs Are Innovating Their Brands for a New Consumer Mindset
Webinar Rewinds June 2, 2022In this webinar, Dirk Herbert, Chief Strategy Officer dentsu Americas, presented key findings from the 2022 dentsu CMO Navigator — an ongoing study surveying marketing leaders in the U.S. and Canada to find out how they navigate change and future-proof their brands for what’s coming next.
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It’s All About the Data! Strategies for Maximizing the Quality and Effectiveness of Marketing Data
Webinar Rewinds June 1, 2022Your first step to running an effective and efficient campaign is ensuring you have the right data. In this webinar, experts shared best practices anda data hygiene strategies to help maximize data quality and improve the effectiveness of direct marketing data.
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Harnessing the Power of MarTech: Best Practices to Achieve Objectives and Enhance Customer Experience
Webinar Rewinds May 25, 2022Developing a MarTech Strategy is hard. Developing a MarTech Strategy that actually delivers on your business and customer experience goals is even harder. In this webinar, discover three ways to develop a better marketing technology strategy (even if you’re not a MarTech expert).
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Meet the Future Majority
Webinar Rewinds May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
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The Ins and Outs of ANA Genius Awards
Webinar Rewinds May 19, 2022Are you using marketing analytics and measurement to deliver growth and ROI for your brand? In this session, Marc Vermut, VP at The Knowledge Lab, presented an overview of the ANA Genius Awards program, which spotlights excellence in marketing analytics.
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Identity 101: Everything You Need to Know about Identity in Measurement
Webinar Rewinds May 18, 2022The application of identity is constantly changing, and marketers face significant challenges monitoring these changes and the quickly evolving vendor capabilities that come with them. This webinar covers the ins and outs of identity and its impact on measurement.
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