Webinar Rewinds
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Putting the ANA Influencer Marketing Measurement Guidelines to Use
Webinar Rewinds October 5, 2022In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. In this webinar, get an overview the Guidelines and learn how marketers can use them internally and share them with agency and influencer partners.
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The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH
Webinar Rewinds September 29, 2022In this webinar, learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways and how your brand can rethink the blend of data and creative to get a leg up on the competition.
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SeeHer GEM ® Creative Best Practices Workshop
Webinar Rewinds September 28, 2022In SeeHer’s Creative Best Practices webinar, learn why gender equality in media and advertising is critical to consumers and results in growth in marketing KPI’s, as well as sales for brands.
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Bolster Your Mission by Leveraging CTV
Webinar Rewinds September 21, 2022In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.
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Future-proofing Your Business Strategy and Marketing Message
Webinar Rewinds September 15, 2022A global health crisis, historic social activism, demand for climate solutions, and unprecedented technological innovation are transforming the way business gets done. This webinar offers a look at how modern leaders are thinking right now about these intersecting forces.
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NFTs: Finding Value Beyond the Hype
Webinar Rewinds September 15, 2022In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.
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Customer-Centric Data and Analytics-Readiness
Webinar Rewinds September 14, 2022In this webinar, learn why in the age of holistic personalization, Customer Data Platform (CDP) featuring Customer 360 View is a common goal for many marketing organizations.
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Environmental Claims: Latest Legal Developments
Webinar Rewinds September 13, 2022In this webinar, learn why it is essential for advertising lawyers to stay up to date on legal issues surrounding environmental claims, as this topic grows increasingly important to consumers and marketers.
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FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits
Webinar Rewinds September 7, 2022In this webinar, speakers explore why ethics should and do have a key role in your marketing plans. Learn how ethics can impact a brand, consumer trust, and the bottom line.
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What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (and Other Data Puns)
Webinar Rewinds September 7, 2022B2B companies have been gathering data about their audiences for years, some better than others. In this webinar, join EY’s Lou Cohen and Verizon Business’s Ben Pollack as they discuss the future of demand generation for B2B companies.
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Get Ready for the Holidays Now!
Webinar Rewinds August 17, 2022In this holiday preparation webinar, learn why starting your email marketing planning in August is crucial to holiday success.
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Dark Patterns: Regulators Implore Businesses to Avoid the Dark Side
Webinar Rewinds August 9, 2022Presenters from Davis+Gilbert discussed state and federal efforts focused on combating so-called “dark patterns” — in essence, deceptive practices or formats that manipulate or mislead consumers into taking actions they would not otherwise take or want to take.
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Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands
Webinar Rewinds August 3, 2022In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.
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Navigating the 2022 Martech Landscape
Webinar Rewinds July 27, 2022In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.
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How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth
Webinar Rewinds July 20, 2022This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
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Mass Personalization: Solving the Oxymoron
Webinar Rewinds July 20, 2022Personalization in marketing communications and development outreach seem like an obvious thing to do. But limited resources mean that maintaining that personal touch for every single supporter is impossible for nonprofits.
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Using Podcasts to Establish Your Voice in a Crowded Market
Webinar Rewinds July 13, 2022In this webinar, Pfizer's Erica Santiago and Shira Atkins with Wonder Network shared their insights on the power of branded podcasts and how a wraparound audio strategy has served Pfizer’s communications goals over the past several years.
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NIL Rights and Advertising: Opportunities and Challenges
Webinar Rewinds July 12, 2022Name, image, and likeness (NIL) rights are a growing area for advertisers and marketers. In this webinar, Reed Smith's Jason Gordon and Toam Rubinstein explored the current state of play, the opportunities for brands to engage, and the legal pitfalls that advertisers and marketers need to know about.
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Meta Meets the Future — Stepping into the Metaverse
Webinar Rewinds July 6, 2022In this webinar, learn more about Meta’s POV on the metaverse and where the company is focused.
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Navigating Your Media Investment to Drive Value and Performance
Webinar Rewinds June 30, 2022Advertising is in the middle of a fundamental transformation — there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. In this webinar, learn how the right data can help unlock significant value.
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