Webinar Rewinds
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Dark Patterns: Regulators Implore Businesses to Avoid the Dark Side
Webinar Rewinds August 9, 2022Presenters from Davis+Gilbert discussed state and federal efforts focused on combating so-called “dark patterns” — in essence, deceptive practices or formats that manipulate or mislead consumers into taking actions they would not otherwise take or want to take.
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Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands
Webinar Rewinds August 3, 2022In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.
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Navigating the 2022 Martech Landscape
Webinar Rewinds July 27, 2022In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.
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How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth
Webinar Rewinds July 20, 2022This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
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Mass Personalization: Solving the Oxymoron
Webinar Rewinds July 20, 2022Personalization in marketing communications and development outreach seem like an obvious thing to do. But limited resources mean that maintaining that personal touch for every single supporter is impossible for nonprofits.
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Using Podcasts to Establish Your Voice in a Crowded Market
Webinar Rewinds July 13, 2022In this webinar, Pfizer's Erica Santiago and Shira Atkins with Wonder Network shared their insights on the power of branded podcasts and how a wraparound audio strategy has served Pfizer’s communications goals over the past several years.
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NIL Rights and Advertising: Opportunities and Challenges
Webinar Rewinds July 12, 2022Name, image, and likeness (NIL) rights are a growing area for advertisers and marketers. In this webinar, Reed Smith's Jason Gordon and Toam Rubinstein explored the current state of play, the opportunities for brands to engage, and the legal pitfalls that advertisers and marketers need to know about.
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Meta Meets the Future — Stepping into the Metaverse
Webinar Rewinds July 6, 2022In this webinar, learn more about Meta’s POV on the metaverse and where the company is focused.
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Navigating Your Media Investment to Drive Value and Performance
Webinar Rewinds June 30, 2022Advertising is in the middle of a fundamental transformation — there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. In this webinar, learn how the right data can help unlock significant value.
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The Outlook for Identity in the Advanced TV Ecosystem
Webinar Rewinds June 29, 2022In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.
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Brand Activation Legal Committee: June 2022
Webinar Rewinds June 23, 2022For June’s meeting, attorneys from Venable LLP discussed recent FTC developments, NAD decisions, Lanham Act and class action false advertising cases, and updates to state laws.
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Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse
Webinar Rewinds June 22, 2022In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.
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How Challenger Brands Can Make a Big Market Impact with Online Brand Communities
Webinar Rewinds June 15, 2022In this webinar, learn why winning as a challenger brand means winning at shared values and creating a sense of belonging and collective identity.
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Innovating Marketing Automation at Scale
Webinar Rewinds June 15, 2022In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.
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NFTs and the Metaverse: Key Claim Substantiation and Brand Protection Issues to Watch Out For
Webinar Rewinds June 14, 2022Presenters from the law firm Finnegan, Henderson, Farabow, Garrett & Dunner LLP discussed a number of issues related to NFTs and the Metaverse including comparative claims, contract negotiations implicating multiple rightsholders, counterfeiting, and more.
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Twitter Trends 2022: Billions of Tweets Reveal Tomorrow's Big Movements
Webinar Rewinds June 9, 2022Analyzing billions of Tweets over a two-year period, this webinar breaks down three must-know trends about to go big and what it means for brands across industries.
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IBM on AI and Ethics: From Principles to Practice
Webinar Rewinds June 8, 2022Can you trust the decisions made by an AI? This webinar provides very tangible (and holistic) steps that organizations can take to best leverage this technology to your advantage WHILST mitigating the risks.
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Content as Means of B2B Connection
Webinar Rewinds June 2, 2022In this webinar, an NBCUniversal thought leader presented a multifaceted strategy to effectively engage your target audience.
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How Successful CMOs Are Innovating Their Brands for a New Consumer Mindset
Webinar Rewinds June 2, 2022In this webinar, Dirk Herbert, Chief Strategy Officer dentsu Americas, presented key findings from the 2022 dentsu CMO Navigator — an ongoing study surveying marketing leaders in the U.S. and Canada to find out how they navigate change and future-proof their brands for what’s coming next.
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It’s All About the Data! Strategies for Maximizing the Quality and Effectiveness of Marketing Data
Webinar Rewinds June 1, 2022Your first step to running an effective and efficient campaign is ensuring you have the right data. In this webinar, experts shared best practices anda data hygiene strategies to help maximize data quality and improve the effectiveness of direct marketing data.
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