Webinar Rewinds | Marketing Knowledge Center

How GeoBlue Built an Internal Communications Function in the Midst of Crises

Webinar Rewinds March 2, 2022

In this webinar, learn how GeoBlue’s response to the crises of 2020 resulted in a record-setting communications score in its engagement survey and an enterprise-wide appreciation for the role of communications in shaping company culture.

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Brand Activation Legal Committee: February 2022

Webinar Rewinds February 24, 2022

For January’s meeting, attorneys from Finnegan LLP presented on the latest updates from the FTC (including recent developments with consumer reviews), NAD decisions, class action trends, Lanham Act cases, and the recent boom with the NFT/metaverse campaigns and promotions.

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CES — What’s Real and Actionable Today

Webinar Rewinds February 24, 2022

Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.

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Google Privacy Sandbox Unpacked: What Marketers Need to Know in 2022

Webinar Rewinds February 24, 2022

During this webinar, Google Chrome provided an overview of the key concepts of its Privacy Sandbox, such as Topics and FLEDGE, and discussed the major developments and milestones that advertisers should be aware of in 2022.

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Leading a Changing Workforce in the 21st Century

Webinar Rewinds February 23, 2022

This is the first time in history that we have five generations in the workforce. In this webinar, you'll gain insights all sides of the generational divide and learn how you can work together to build your industry. Ignoring the past and scoffing at the future aren't options.

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ANA Legal Webinar Series: Developing Issues in Esports Gaming

Webinar Rewinds February 17, 2022

In this webinar, join partners from Venable LLP to discuss developing issues in esports and gaming, including common issues in esports and video gaming sponsorships and partnerships, intellectual property matters in esports and video gaming, and more.

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Video Ad Workflow for the Way TV Is Consumed Today

Webinar Rewinds February 17, 2022

In this webinar, learn about an end-to-end video advertising solution that many of the world’s most successful marketers rely on to remove risk and waste while providing powerful insights into campaigns across every screen in any region of the world.

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Email in 2022: The Trends, Behaviors, and Benchmarks Shaping Email

Webinar Rewinds February 16, 2022

The programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity. In this webinar, PwC and senior ANA stakeholders discussed a new project to study this topic.

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Ulta Beauty’s MUSE: An Ongoing Commitment to Amplify Black Voices in Beauty

Webinar Rewinds February 16, 2022

Ulta Beauty is committed to using the power of beauty to create a more inclusive world. In this webinar, learn about MUSE, a platform to Magnify, Uplift, Support, and Empower Black voices.

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Inside the ANA’s Upcoming Programmatic Media Transparency Study: Benchmarking Your Brand

Webinar Rewinds February 10, 2022

The programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity. In this webinar, PwC and senior ANA stakeholders discussed a new project to study this topic.

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Demystifying Intrinsic In-Game Advertising

Webinar Rewinds February 9, 2022

As agencies and brands level up their media buy strategies with intrinsic in-game advertising, performance marketers around the world are exploring how to best approach measurement in 3D gaming environments. In this webinar, Frameplay's Cary Tilds introduced the NEW metrics for in-game advertising.

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CES 2022: What the Latest Innovations Mean for Marketers in a Hybrid World

Webinar Rewinds February 2, 2022

In this webinar, explore what marketers need to know about the top trends from CES 2022 — from addressable TVs and augmented reality to the nascent opportunities in Wearables and IoT — all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation.

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Trends in U.S. Digital Advertising and Media in 2022

Webinar Rewinds January 26, 2022

In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, explores trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it.

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Speed and Agility: Marketing’s New Mandate and Its Impact on Planning

Webinar Rewinds January 20, 2022

In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.

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Road to Holistic Personalization: Customer-Centric Approach and Personas

Webinar Rewinds January 19, 2022

When done right, personalization is about treating each customer differently by gently suggesting suitable products and offers based on collected data. In this webinar, learn how to react to your customers' needs immediately and expeditiously to achieve holistic personalization on a truly personal level.

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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences

Webinar Rewinds January 13, 2022

In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.

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Pinterest Predicts 2022: The Art + Science of Trendspotting

Webinar Rewinds January 13, 2022

In this webinar, Pinterest’s Talia Parnass and Jenna Landi walk through 35 predictions for the year ahead and the details behind those claims. But this isn’t your typical year-end trend report. It's a not-yet-trending report — a window into the future from the platform where people go to plan it.

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Maryland Digital Tax Compliance

Webinar Rewinds January 11, 2022

Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.

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Why Winning Matters: How Awards Programs Drive Business Growth

Webinar Rewinds January 5, 2022

Creative industries value the celebration of award programs. Beyond the spotlight, the photographer's lens, and the shiny hardware lies the opportunity for business growth. In this webinar, learn where to even start and how you can truly drive your business forward with the help of awards.

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The New Marketer Must-Have: The Creative Stack

Webinar Rewinds December 16, 2021

In this webinar, Shutterstock’s VP of Innovation, Chip Schenck, discussed the main components of the new creative stack and shared best practices for how marketers are leveraging data to improve each part of the creative process.

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