Conference Session Videos
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Brand Activation Legal Committee: December 2022
Conference Session Videos December 15, 2022For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Creative Distinction: B2B’s New Competitive Advantage
Conference Session Videos December 14, 2022This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI to achieve brand distinction above and beyond category convention.
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Building a Fresh Customer Experience for an Old Brand on a Shoestring Budget
Conference Session Videos December 8, 2022In this video, Formica shared how it transformed its customer experience with a shoestring budget of less than $75,000.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Conference Session Videos December 8, 2022In this video, hear about how YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts as AI democratizes content creation.
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Driving Creative Breakthrough for B2B Brands
Conference Session Videos December 8, 2022The best B2B creative follows the same principles as the best B2C creative; it persuades, informs, and most importantly, entertains. This session with NBCUniversal takes an insights and data driven approach to highlight principles B2B marketers should follow to ensure their creative breaks through the clutter.
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Driving Toward a More Sustainable Future as a Leading Ingredient Brand
Conference Session Videos December 8, 2022In this video, the LYCRA Company discussed its efforts to achieve sustainability as well as how it has marketed those efforts.
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From Mad Men to Madtech
Conference Session Videos December 8, 2022In this video, learn how the natural opportunity of “madtech” — the convergence of marketing and advertising technologies — presents itself as marketing and advertising data sources converge.
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One Company, One Voice — The Push and Pull of Branding in a Global Company
Conference Session Videos December 8, 2022In this video, hear about case studies from renowned brand Intel, including their global campaign, “How Wonderful Is That?”, as well as their Intel vPro commercial segment campaign on “IT Heroes.”
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Promoting Paper Packaging’s Recyclability
Conference Session Videos December 8, 2022In this video, the Paper & Packaging Board shared how it employed on-box messaging and an inventive conference exhibit to promote the use and recycling of paper packaging.
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The CMO Scorecard: The Three Components of Performance Branding
Conference Session Videos December 8, 2022In this session, learn about LinkedIn's approach to measuring brand advertising, which leans on decades of research into ad effectiveness and applies those lessons to the measurement of three key components, which together neatly form the acronym "CMO" — Creative, Media, Outcomes.
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The Roadmap for Data Transformation and Creativity
Conference Session Videos December 8, 2022According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. In this video, learn about a roadmap that outlines the people, process, and technology and brings all three together.
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Conference Session Videos December 7, 2022In this video, Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.
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Eight Questions to Guide ESG
Conference Session Videos December 7, 2022In this video, Insurer AXIS shared questions and tips to help guide organizations’ approach to ESG.
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Future. Forward. Female.
Conference Session Videos December 7, 2022In this video, Faith Popcorn highlighted how shifting trends will affect the workforce, the leaderships tactics marketers can use to adapt, and what marketing technology may look like in the future.
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Lenovo’s Approach to Sustainability
Conference Session Videos December 7, 2022In this video, Lenovo shared numerous examples of how its business is pursuing sustainability.
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Meet Me in the Metaverse B2B: The Metaverse Continuum and Why Now Is the Time to Act
Conference Session Videos December 7, 2022In this video, learn why B2B brands and marketers must get ready to unleash their potential and take advantage of the opportunities presented by the metaverse continuum that spans experiences, technology, work, operations and business itself.
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Moving as One: How e2open and Merkle Leverage Audience Data to Fuel Effective Marketing Plans
Conference Session Videos December 7, 2022In this video, e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.
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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing
Conference Session Videos December 7, 2022In this video, Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.
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The B2B Power of the Day-One List
Conference Session Videos December 7, 2022B2B buyers do their homework, but they almost always choose companies on their initial list. In this video, Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.
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Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies
Conference Session Videos November 18, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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