Conference Session Videos
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Tests for Email Marketing: Examples from Marriott
Conference Session Videos February 8, 2023In this video, Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.
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Use Templates and Focus Your Time on What Matters
Conference Session Videos February 8, 2023In this video, Cisco shared how it implemented a new template system for the quick creation and modification of email blasts.
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What Makes a Great Email Marketer?
Conference Session Videos February 8, 2023In this video, Oracle Marketing Consulting's Chad S. White shared a framework for gaining the skills necessary to be an effective email specialist or the head of an email marketing program. He highlighted the skills email marketers need to develop most to succeed in the industry in the years ahead.
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How to Navigate the CDP And ESP Vendor Landscape Workshop
Conference Session Videos February 7, 2023In this video, Chris Marriott, president and founder of email consultancy Email Connect, discussed how brands can distinguish between customer data platforms (CDPs) and email service providers (ESPs).
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How to Run a Successful Email Audit Workshop
Conference Session Videos February 7, 2023Businesses have very high expectations for their email program, which are not always met. In this video, learn how a complete audit of the email marketing program will provide the answer as to why, instead of wondering and guessing about the cause.
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Conference Session Videos February 7, 2023For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. In this video, Jennings discussed how to enhance email marketing.
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Why Email Is Critical to Your Relationship Marketing Strategy
Conference Session Videos February 7, 2023In this video, Marigold and Email Connect reviewed how email has become a key for relationship marketing and provided real-world case studies on how other brands have used the channel to successfully build stronger customer relationships.
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Virtual Diversity Fair: Meet LGBTQ+ Owned Companies
Conference Session Videos February 1, 2023In the February installment of our series of Virtual Supplier Fairs, we focus on LGBTQ+ owned companies, including media companies, agencies, and marketing solution providers. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
Conference Session Videos January 26, 2023In this video, William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
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Marketers Are Scared of Retail Media
Conference Session Videos January 26, 2023Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. In this video, learn how marketers can reframe retail media to overcome these fears. Once they do, they can maximize retail media’s revenue impact.
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Retail Media Networks Beyond CPGs
Conference Session Videos January 26, 2023In this video, Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.
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Retail Media Networks: A Forced Marriage or Perfect Partnership?
Conference Session Videos January 26, 2023What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.
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Retail Media: The Power of Customer Insights
Conference Session Videos January 26, 2023In this video, Walmart Connect's Ernesto Henríquez explored how brands can leverage the deep customer insights that retail media networks provide to inform their marketing strategies.
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Brand Activation Legal Committee: December 2022
Conference Session Videos December 15, 2022For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Creative Distinction: B2B’s New Competitive Advantage
Conference Session Videos December 14, 2022This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI to achieve brand distinction above and beyond category convention.
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Building a Fresh Customer Experience for an Old Brand on a Shoestring Budget
Conference Session Videos December 8, 2022In this video, Formica shared how it transformed its customer experience with a shoestring budget of less than $75,000.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Conference Session Videos December 8, 2022In this video, hear about how YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts as AI democratizes content creation.
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Driving Creative Breakthrough for B2B Brands
Conference Session Videos December 8, 2022The best B2B creative follows the same principles as the best B2C creative; it persuades, informs, and most importantly, entertains. This session with NBCUniversal takes an insights and data driven approach to highlight principles B2B marketers should follow to ensure their creative breaks through the clutter.
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Driving Toward a More Sustainable Future as a Leading Ingredient Brand
Conference Session Videos December 8, 2022In this video, the LYCRA Company discussed its efforts to achieve sustainability as well as how it has marketed those efforts.
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From Mad Men to Madtech
Conference Session Videos December 8, 2022In this video, learn how the natural opportunity of “madtech” — the convergence of marketing and advertising technologies — presents itself as marketing and advertising data sources converge.
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