Conference Session Videos | Marketing Knowledge Center

Moving as One: How e2open and Merkle Leverage Audience Data to Fuel Effective Marketing Plans

Conference Session Videos December 7, 2022

In this video, e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.

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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing

Conference Session Videos December 7, 2022

In this video, Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.

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The B2B Power of the Day-One List

Conference Session Videos December 7, 2022

B2B buyers do their homework, but they almost always choose companies on their initial list. In this video, Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.

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Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies

Conference Session Videos November 18, 2022

As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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Brand Activation Legal Committee: November 2022

Conference Session Videos November 17, 2022

For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.

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Leading with Purpose: Creating a Positive Impact for Clients

Conference Session Videos November 16, 2022

In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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Measuring the Power of Social Advertising with Location Technology

Conference Session Videos November 16, 2022

In this video, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.

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Advertising Litigation Developments

Conference Session Videos November 10, 2022

In this video, speakers addressed significant developments over the past year in advertising litigation, including consumer fraud class actions, Lanham Act cases, and NAD challenges.

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First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse

Conference Session Videos November 10, 2022

In this video, a panel discussion includes first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.

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