Conference Highlights
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Advertising as a Service to the Consumer
Conference Highlights March 19, 2024A brand's most important KP is providing customers with the best media experience.
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Audience Segmentation in a Cookieless World
Conference Highlights March 19, 2024There are audience segmentation opportunities for customer data management in a cookieless world.
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Creating Next-Gen Fan Engagement
Conference Highlights March 19, 2024For the NFL, understanding its fans is crucial to getting the best return on media impressions.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Highlights March 19, 2024Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Highlights March 19, 2024To reach a younger audience of starter families, Nationwide created a relatable, entertaining persona for its social media efforts.
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Stanley Black & Decker Bets Big on Experiential
Conference Highlights March 19, 2024Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.
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Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
Conference Highlights February 29, 2024In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
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Overview of the 2023 ANA B2B Marketing Conference
Conference Highlights December 5, 2023In this video, get a two minute overview of the 2023 ANA B2B Marketing Conference.
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The Experience Mindset
Conference Highlights December 5, 2023Getting your employees to love their jobs is the fastest way to customers to love your brand.
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Cultivating Talent by Blending Technology, Skills, and the Human Touch
Conference Highlights December 4, 2023B2B marketers should use new technologies to serve customers in more meaningful, relevant, and human ways.
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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet
Conference Highlights December 4, 2023HP is driving good growth with a B2B marketing program built around story making and co-creation of personalized experiences.
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Taking a Human-Centric Approach to B2B Marketing
Conference Highlights December 4, 2023B2B marketers will be more effective if they adopt a whole brain perspective of customers.
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Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue
Conference Highlights December 4, 2023For Northwestern Mutual and IBM, inclusive B2B marketing is good business.
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Advice for Maintaining Data Privacy Compliance from Legal Experts
Conference Highlights November 17, 2023It’s critical for privacy compliance to be part of an organization’s culture and an enterprise-wide effort.
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Key Industry Issues in Client/Agency Agreements
Conference Highlights November 17, 2023Ongoing communication and interdepartmental engagement help build successful client/agency agreements.
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Overview of the 2023 ANA Masters of Advertising Law Conference
Conference Highlights November 17, 2023In this video, get a two-minute overview of the 2023 ANA Masters of Advertising Law Conference.
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Un”AI”Voidable: A Look at Influencer Marketing Beyond #Ad
Conference Highlights November 17, 2023Marketers now need to require disclosure from influences about their use of AI in content they produce.
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Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Conference Highlights November 16, 2023The new business model for privacy compliance includes a cross-functional approach and building trust with consumers.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Conference Highlights November 16, 2023As AI continues to evolve, marketers will have to learn how to navigate the legal challenges of this technology.
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