Event Soundbites
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Tips for Agencies, Search Consultants, and Procurement Professionals
Event Soundbites May 8, 2024Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Event Soundbites May 7, 2024Overarching transparency was key to modernizing Dell’s agreement with its long-standing agency partners.
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Advertising Operations and Procurement, United Together
Event Soundbites May 7, 2024Advertising operations can enhance its internal partnership with procurement by bringing it into the project lifecycle.
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Reimagining the Client/Agency Partnership to Optimize Programmatic
Event Soundbites May 7, 2024Agency compensation should include more attractive KPI-based incentives.
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AI and Creativity
Event Soundbites May 6, 2024AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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Getting Paid What You’re Worth
Event Soundbites May 6, 2024Put an end to mass RFPs and procurement walls, industry leader advises clients and agencies.
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Marketing Procurement as an Attractive Career Path
Event Soundbites May 6, 2024Branding procurement as an enabler of marketing solutions will make it a more attractive career path.
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The Importance of Creativity, Data, and Alignment When Brand Building
Event Soundbites May 6, 2024Kim Wijkstrom, SVP and CMO at Vanda Pharmaceuticals, discussed the importance of creativity, data, and organizational alignment with respect to brand building.
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Emography: The Next Frontier of Customer Persona Building
Event Soundbites April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Event Soundbites April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Moving Your Brand out of the Friend Zone
Event Soundbites April 17, 2024Marketers have to earn their customers’ passion and trust to land in the brand love zone.
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Overview of the 2024 ANA Brand Masters Conference
Event Soundbites April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Refreshing a Heritage Brand
Event Soundbites April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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Driving the Development of Purposeful Brands with Humanity
Event Soundbites April 16, 2024Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.
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Leveraging AI to Drive Global Consumer Insights
Event Soundbites April 16, 2024Leveraging insights data with AI tools to create more brand value will future-proof marketers.
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Making Las Vegas a Destination for Sports Fans
Event Soundbites April 16, 2024Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”
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Nationwide’s Partnership with the NFL
Event Soundbites April 16, 2024A focus on aided awareness has allowed Nationwide to get more impact for its brand marketing spend.
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2024 ANA AI for Marketers Conference in Two Minutes
Event Soundbites April 10, 2024In this video, get a two-minute overview of the 2024 ANA AI for Marketers Conference.
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From FOMO to ROI: Getting Real About AI in Marketing
Event Soundbites April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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How to Use AI to Prompt AI
Event Soundbites April 10, 2024Paul Roetzer, CEO at the Marketing AI Institute, admits he is not a creative person. However, through the power of generative AI, he didn’t let that didn’t stop him from creating a great video, using a prompt he had written by ChatGPT.
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