Conference Highlights
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Choose Your Own (Adlaw) Adventure!
Conference Highlights November 16, 2023Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!
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Navigating Encounters with the FTC and NAD in 2023: Discussing Ad Nauseam the Top 10 Successful Strategies and the Traps and Pitfalls
Conference Highlights November 16, 2023Best practices when appearing before the FTC and NAD include complying with deadlines and not pushing back on production.
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Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Conference Highlights November 16, 2023Marketers need to keep up with the rapid changes in advertising law to be able to win without losing.
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Girl Scouts Is Fostering a More Inclusive World for Girls and Women
Conference Highlights October 27, 2023The Girl Scouts’ marketing strategy is focused on elevating public perception from cookies to being a catalyst for future leaders.
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Key Takeaways from the 2023 ANA Masters of Marketing Conference
Conference Highlights October 27, 2023In this video, get key takeaways from the 2023 ANA Masters of Marketing Conference.
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Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
Conference Highlights October 27, 2023The “footloose and fancy-free” generation is reshaping buying trends among young adults.
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Breathing New Life into an Iconic Brand from the Inside Out
Conference Highlights October 26, 2023Stanley Black & Decker went back to Craftsman’s roots to reboot the iconic tool brand it acquired from Sears.
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How 7-Eleven Supports Customers and Communities
Conference Highlights October 26, 2023The foundation of brand purpose should be a deep understanding of your customers.
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How Land O' Lakes Advocates on Behalf of Rural America
Conference Highlights October 26, 2023Promoting the vibrancy of rural communities will contribute to shared business growth.
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How to Be a Better Agency and How to Be a Better Client
Conference Highlights October 26, 2023Marketers can be better agency clients by building a culture of creative partnership and standing for something.
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Merging Purpose-Driven Marketing with Gen Z DNA
Conference Highlights October 26, 2023To resonate with Gen Z, brand must create products and experiences with purpose.
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Passion Unleashed: Exploring New Horizons in Marketing
Conference Highlights October 26, 2023Marketers are turning to passion-based segmentation to connect with consumers in the new landscape of disruptive technologies.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Conference Highlights October 26, 2023Being a marketing ambassador and having an enterprise perspective are key to CMOs building strong partnerships with their CEOs.
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Conference Highlights October 25, 2023The fundamentals of B2B and B2C marketing are the same for achieving brand alignment and growth.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Conference Highlights October 25, 2023To drive market and brand growth, Crayola is focusing on making creativity turnkey for parents and caregivers.
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The Art of Rebranding a Legacy Brand: How Hilton Found Success with “Hilton. For the Stay”
Conference Highlights October 25, 2023To rebrand itself in a travel industry that was a sea of sameness, Hilton chose the path of disruption versus optimization.
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The Next Reset
Conference Highlights October 25, 2023Growing markets is the highest order ambition for brands.
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Using Brand Purpose to Drive Relevancy and Growth
Conference Highlights October 25, 2023Consumer obsession has been key to driving relevance for Mars Wrigley’s iconic snack brands.
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Overview of the 2023 ANA Multicultural Marketing & Diversity Conference
Conference Highlights October 12, 2023In this video, get a two-minute overview of the 2023 ANA Multicultural Marketing & Diversity Conference.
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P&G’s Ongoing Commitment to Multicultural Marketing
Conference Highlights October 12, 2023P&G’s multicultural marketing is guided by its 4R Framework (reach, representation, relevance, and resonance).
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