Event Soundbites
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Event Soundbites April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Event Soundbites April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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At What Point Will AI Replace Creatives?
Event Soundbites April 9, 2024Shiv Singh, co-founder of AI trailblazers, shared his thoughts on when AI will replace creatives and what marketing professionals can do to prepare for that reality.
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Human Centered AI — Lessons from an Ally AI Experiment
Event Soundbites April 9, 2024Successful adoption of AI requires close internal partnership, flexibility, human centricity, and a focus on high value use cases.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Event Soundbites April 9, 2024TripAdvisor is leveraging AI tools to streamline travel planning and boost user engagement.
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Personalized: Customer Strategy in the Age of AI
Event Soundbites April 9, 2024AI is transforming personalization by facilitating the creation of differentiated experiences for consumers.
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Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Event Soundbites April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
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The Power of AI for Customer Experience
Event Soundbites April 9, 2024Addressing consumers’ DIY pain points was key to H&R launching its AI-driven tax preparation service.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Event Soundbites March 20, 2024Pitching it media business allowed Kimberly-Clark to optimize the quality and effectiveness of its investment.
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Overview of the 2024 ANA Media Conference
Event Soundbites March 20, 2024In this video, get a two minute overview of the 2024 ANA Media Conference.
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The Media Tactics of United Airlines
Event Soundbites March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Advertising as a Service to the Consumer
Event Soundbites March 19, 2024A brand's most important KP is providing customers with the best media experience.
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Audience Segmentation in a Cookieless World
Event Soundbites March 19, 2024There are audience segmentation opportunities for customer data management in a cookieless world.
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Creating Next-Gen Fan Engagement
Event Soundbites March 19, 2024For the NFL, understanding its fans is crucial to getting the best return on media impressions.
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Marc Pritchard on How Brands Can Create Market Growth
Event Soundbites March 19, 2024Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Event Soundbites March 19, 2024To reach a younger audience of starter families, Nationwide created a relatable, entertaining persona for its social media efforts.
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Stanley Black & Decker Bets Big on Experiential
Event Soundbites March 19, 2024Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.
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Businesses Succeed When Employees Can Be Themselves
Event Soundbites February 29, 2024Esi Eggleston, chief growth and marketing officer at Unilever, explored how a company’s success depends on its employee’s ability to bring their authentic selves to the office and empowers the business to understand consumers and engineer solutions to meet their unique needs.
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Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
Event Soundbites February 29, 2024In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
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The American Heart Association’s Katrina McGhee Discusses What Meaningful Mentorship Looks Like
Event Soundbites February 16, 2024Katrina McGhee, EVP of marketing and communications at American Heart Association, shared her recommended framework for building a support system that will empower young talent to succeed in their career path.
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