Conference Highlights
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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet
Conference Highlights December 4, 2023HP is driving good growth with a B2B marketing program built around story making and co-creation of personalized experiences.
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Taking a Human-Centric Approach to B2B Marketing
Conference Highlights December 4, 2023B2B marketers will be more effective if they adopt a whole brain perspective of customers.
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Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue
Conference Highlights December 4, 2023For Northwestern Mutual and IBM, inclusive B2B marketing is good business.
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Advice for Maintaining Data Privacy Compliance from Legal Experts
Conference Highlights November 17, 2023It’s critical for privacy compliance to be part of an organization’s culture and an enterprise-wide effort.
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Key Industry Issues in Client/Agency Agreements
Conference Highlights November 17, 2023Ongoing communication and interdepartmental engagement help build successful client/agency agreements.
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Overview of the 2023 ANA Masters of Advertising Law Conference
Conference Highlights November 17, 2023In this video, get a two-minute overview of the 2023 ANA Masters of Advertising Law Conference.
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Un”AI”Voidable: A Look at Influencer Marketing Beyond #Ad
Conference Highlights November 17, 2023Marketers now need to require disclosure from influences about their use of AI in content they produce.
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Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Conference Highlights November 16, 2023The new business model for privacy compliance includes a cross-functional approach and building trust with consumers.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Conference Highlights November 16, 2023As AI continues to evolve, marketers will have to learn how to navigate the legal challenges of this technology.
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Choose Your Own (Adlaw) Adventure!
Conference Highlights November 16, 2023Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!
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Navigating Encounters with the FTC and NAD in 2023: Discussing Ad Nauseam the Top 10 Successful Strategies and the Traps and Pitfalls
Conference Highlights November 16, 2023Best practices when appearing before the FTC and NAD include complying with deadlines and not pushing back on production.
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Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Conference Highlights November 16, 2023Marketers need to keep up with the rapid changes in advertising law to be able to win without losing.
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Girl Scouts Is Fostering a More Inclusive World for Girls and Women
Conference Highlights October 27, 2023The Girl Scouts’ marketing strategy is focused on elevating public perception from cookies to being a catalyst for future leaders.
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Key Takeaways from the 2023 ANA Masters of Marketing Conference
Conference Highlights October 27, 2023In this video, get key takeaways from the 2023 ANA Masters of Marketing Conference.
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Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
Conference Highlights October 27, 2023The “footloose and fancy-free” generation is reshaping buying trends among young adults.
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Breathing New Life into an Iconic Brand from the Inside Out
Conference Highlights October 26, 2023Stanley Black & Decker went back to Craftsman’s roots to reboot the iconic tool brand it acquired from Sears.
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How 7-Eleven Supports Customers and Communities
Conference Highlights October 26, 2023The foundation of brand purpose should be a deep understanding of your customers.
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How Land O' Lakes Advocates on Behalf of Rural America
Conference Highlights October 26, 2023Promoting the vibrancy of rural communities will contribute to shared business growth.
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How to Be a Better Agency and How to Be a Better Client
Conference Highlights October 26, 2023Marketers can be better agency clients by building a culture of creative partnership and standing for something.
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Merging Purpose-Driven Marketing with Gen Z DNA
Conference Highlights October 26, 2023To resonate with Gen Z, brand must create products and experiences with purpose.
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