Conference Highlights
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Emography: The Next Frontier of Customer Persona Building
Conference Highlights April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Conference Highlights April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Moving Your Brand out of the Friend Zone
Conference Highlights April 17, 2024Marketers have to earn their customers’ passion and trust to land in the brand love zone.
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Overview of the 2024 ANA Brand Masters Conference
Conference Highlights April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Refreshing a Heritage Brand
Conference Highlights April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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Driving the Development of Purposeful Brands with Humanity
Conference Highlights April 16, 2024Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.
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Leveraging AI to Drive Global Consumer Insights
Conference Highlights April 16, 2024Leveraging insights data with AI tools to create more brand value will future-proof marketers.
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Making Las Vegas a Destination for Sports Fans
Conference Highlights April 16, 2024Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”
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Nationwide’s Partnership with the NFL
Conference Highlights April 16, 2024A focus on aided awareness has allowed Nationwide to get more impact for its brand marketing spend.
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2024 ANA AI for Marketers Conference in Two Minutes
Conference Highlights April 10, 2024In this video, get a two-minute overview of the 2024 ANA AI for Marketers Conference.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Highlights April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Conference Highlights April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Highlights April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Highlights April 9, 2024Successful adoption of AI requires close internal partnership, flexibility, human centricity, and a focus on high value use cases.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Conference Highlights April 9, 2024TripAdvisor is leveraging AI tools to streamline travel planning and boost user engagement.
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Personalized: Customer Strategy in the Age of AI
Conference Highlights April 9, 2024AI is transforming personalization by facilitating the creation of differentiated experiences for consumers.
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Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Conference Highlights April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
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The Power of AI for Customer Experience
Conference Highlights April 9, 2024Addressing consumers’ DIY pain points was key to H&R launching its AI-driven tax preparation service.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Highlights March 20, 2024Pitching it media business allowed Kimberly-Clark to optimize the quality and effectiveness of its investment.
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Overview of the 2024 ANA Media Conference
Conference Highlights March 20, 2024In this video, get a two minute overview of the 2024 ANA Media Conference.
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