Conference Highlights
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Operating Like a Modern Marketer
Conference Highlights June 13, 2024To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.
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Reinventing Xerox: A Journey of Transformation
Conference Highlights June 13, 2024Long-term thinking and an increased focus on customers are pivotal to Xerox’s B2B brand reinvention.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Highlights May 22, 2024Focus on subsets of stakeholders to get buy-in of marketing technologies enabling composability.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Highlights May 22, 2024Digital Asset Management’s benefits as a MarTech tool can be gauged by return on investment, impact, and information.
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Overview of the 2024 ANA Marketing Technology for Marketers Conference
Conference Highlights May 22, 2024In this video, get a two-minute overview of the 2024 ANA Marketing Technology for Marketers Conference.
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Six Tips for Marketing Operations
Conference Highlights May 22, 2024Change management in tandem with organizational enablement is pivotal to a successful CRM program.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Conference Highlights May 22, 2024Creating better team member and guest experiences is the driving force behind the MarTech recipe of Sonny’s BBQ.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Conference Highlights May 21, 2024It’s critical that IT leaders move at the speed of business to avoid siloed decision-making about MarTech investments.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Conference Highlights May 21, 2024Marketing technology needs to enable the courage to be creative and take risks.
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The State of Martech 2024: Marketing in the Age of AI
Conference Highlights May 21, 2024The combination of composability and AI will democratize data analytics and creativity.
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Three Developments in Martech and Their Impact on Marketers
Conference Highlights May 21, 2024A top-down (strategic) view of marketing technology will help identify the most impactful deployment of stacks.
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In-House, Out-House, Through the House — The New Agency Model
Conference Highlights May 16, 2024The power of “we” is the north star of DoorDash’s in-house creative studio.
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Keeping the Credit(s) In-House
Conference Highlights May 16, 2024Among the greatest joys of creating an in-house agency is the opportunity to define a culture.
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Overview of the 2024 ANA In-House Agency Conference
Conference Highlights May 16, 2024In this video, get a two-minute overview of the 2024 ANA In-House Agency Conference.
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Survive and Thrive as an In-House Creative
Conference Highlights May 16, 2024In-house creative teams should have the license to be strategic risk-takers in developing and executing ideas.
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Expertly Absurd: Perfecting the Culture of a Creative Team
Conference Highlights May 15, 2024Intuit Mailchimp’s in-house agency embraces expert absurdism to create work that challenges convention and drives impact.
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In-Housing Through Offshoring: How Lilly Marketing Studios Sourced Talent Across the Globe
Conference Highlights May 15, 2024Cultural understanding, shared vision, and leadership development are critical to successfully offshoring creative talent.
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The Best in Show Qualities of the Aflac Studio
Conference Highlights May 15, 2024Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.
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The Right People and the Right Champion: How The Hatch Grew Its In-House Agency
Conference Highlights May 15, 2024The mission of Cisco’s in-house agency is to create a consistent brand experience through human connection.
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Creative Agility: The In-House Agency Difference
Conference Highlights May 14, 2024Creative agility through ownership and relationship is the secret sauce of KraftHeinz’s in-house agency.
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