Event Soundbites
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Babylist: From Baby Registry to $400 Million Empire
Event Soundbites July 19, 2024A tech-driven growth strategy focused on a core business of building happy families has propelled Babylist’s success.
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Overview of the 2024 ANA Digital & Social Media Conference
Event Soundbites July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Event Soundbites July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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Domino's Bold Digital Transformation
Event Soundbites July 18, 2024Alignment of core brand messages and consumer tensions is key to unlocking engagement and innovation.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Event Soundbites July 18, 2024Content creators are central to El Pollo Loco’s marketing strategy to engage future consumers through cultural relevance.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Event Soundbites July 18, 2024Optimizing omnichannel engagement requires rebalancing the performance and brand marketing mix.
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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Event Soundbites July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
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How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G
Event Soundbites July 17, 2024Comedy was instrumental in destigmatizing a campaign for intimate hair grooming.
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Six Tips for Aspiring Futurists
Event Soundbites July 17, 2024Thinking like a business futurist is about preparation, not prediction.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Event Soundbites June 14, 2024Communicating the value of sustainability is a major focus of Michelin’s B2B marketing efforts.
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Harnessing the Power of the Mid-Funnel
Event Soundbites June 14, 2024B2B marketers can better transform prospects into buyers by mastering the middle funnel.
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Overview of the 2024 ANA Masters of B2B Marketing Conference
Event Soundbites June 14, 2024In this video, get a two-minute overview of the 2024 ANA Masters of B2B Marketing Conference.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Event Soundbites June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare
Event Soundbites June 13, 2024Building trust has given spinoff GE Healthcare a cushion for transforming its brand marketing.
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How Cigna Transcends the Brand-to-Demand Divide
Event Soundbites June 13, 2024Brand needs to be the keystone of the entire marketing cycle and not just a layer.
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How to Get the C-Suite On Board with a Bold Rebrand
Event Soundbites June 13, 2024Xerox’s Deena Piquion shared her tips for getting executive buy in when she launched an effort to take the Xerox brand in a new, more modern direction.
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Marketing as a Growth Contributor — Learn How Vanguard Institutional Marketing Is Driving Business
Event Soundbites June 13, 2024As a key source of intelligence and insights, Vanguard’s marketing team has become a strategic sales enabler.
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Operating Like a Modern Marketer
Event Soundbites June 13, 2024To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.
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Reinventing Xerox: A Journey of Transformation
Event Soundbites June 13, 2024Long-term thinking and an increased focus on customers are pivotal to Xerox’s B2B brand reinvention.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Event Soundbites May 22, 2024Focus on subsets of stakeholders to get buy-in of marketing technologies enabling composability.
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