Conference Highlights
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Insights from the Conversation Board
Conference Highlights May 8, 2024AI will free procurement professionals to focus on strategic management that boosts efficiency.
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Overview of the 2024 ANA Advertising Financial Management Conference
Conference Highlights May 8, 2024In this video, get a two-minute overview of the 2024 ANA Advertising Financial Management Conference.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Highlights May 8, 2024Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Conference Highlights May 7, 2024Overarching transparency was key to modernizing Dell’s agreement with its long-standing agency partners.
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Advertising Operations and Procurement, United Together
Conference Highlights May 7, 2024Advertising operations can enhance its internal partnership with procurement by bringing it into the project lifecycle.
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Reimagining the Client/Agency Partnership to Optimize Programmatic
Conference Highlights May 7, 2024Agency compensation should include more attractive KPI-based incentives.
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AI and Creativity
Conference Highlights May 6, 2024AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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Getting Paid What You’re Worth
Conference Highlights May 6, 2024Put an end to mass RFPs and procurement walls, industry leader advises clients and agencies.
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Marketing Procurement as an Attractive Career Path
Conference Highlights May 6, 2024Branding procurement as an enabler of marketing solutions will make it a more attractive career path.
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Emography: The Next Frontier of Customer Persona Building
Conference Highlights April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Conference Highlights April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Moving Your Brand out of the Friend Zone
Conference Highlights April 17, 2024Marketers have to earn their customers’ passion and trust to land in the brand love zone.
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Overview of the 2024 ANA Brand Masters Conference
Conference Highlights April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Refreshing a Heritage Brand
Conference Highlights April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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Driving the Development of Purposeful Brands with Humanity
Conference Highlights April 16, 2024Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.
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Leveraging AI to Drive Global Consumer Insights
Conference Highlights April 16, 2024Leveraging insights data with AI tools to create more brand value will future-proof marketers.
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Making Las Vegas a Destination for Sports Fans
Conference Highlights April 16, 2024Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”
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Nationwide’s Partnership with the NFL
Conference Highlights April 16, 2024A focus on aided awareness has allowed Nationwide to get more impact for its brand marketing spend.
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2024 ANA AI for Marketers Conference in Two Minutes
Conference Highlights April 10, 2024In this video, get a two-minute overview of the 2024 ANA AI for Marketers Conference.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Highlights April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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