Event Soundbites
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Harnessing the Power of the Mid-Funnel
Event Soundbites June 14, 2024B2B marketers can better transform prospects into buyers by mastering the middle funnel.
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Overview of the 2024 ANA Masters of B2B Marketing Conference
Event Soundbites June 14, 2024In this video, get a two-minute overview of the 2024 ANA Masters of B2B Marketing Conference.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Event Soundbites June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare
Event Soundbites June 13, 2024Building trust has given spinoff GE Healthcare a cushion for transforming its brand marketing.
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How Cigna Transcends the Brand-to-Demand Divide
Event Soundbites June 13, 2024Brand needs to be the keystone of the entire marketing cycle and not just a layer.
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How to Get the C-Suite On Board with a Bold Rebrand
Event Soundbites June 13, 2024Xerox’s Deena Piquion shared her tips for getting executive buy in when she launched an effort to take the Xerox brand in a new, more modern direction.
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Marketing as a Growth Contributor — Learn How Vanguard Institutional Marketing Is Driving Business
Event Soundbites June 13, 2024As a key source of intelligence and insights, Vanguard’s marketing team has become a strategic sales enabler.
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Operating Like a Modern Marketer
Event Soundbites June 13, 2024To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.
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Reinventing Xerox: A Journey of Transformation
Event Soundbites June 13, 2024Long-term thinking and an increased focus on customers are pivotal to Xerox’s B2B brand reinvention.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Event Soundbites May 22, 2024Focus on subsets of stakeholders to get buy-in of marketing technologies enabling composability.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Event Soundbites May 22, 2024Digital Asset Management’s benefits as a MarTech tool can be gauged by return on investment, impact, and information.
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How to Convince the C-Suite to Invest in MarTech
Event Soundbites May 22, 2024Riham El-Lakany, former chief marketing and communications officer at BJC HealthCare, offered recommendations on how to sell a composable MarTech infrastructure internally.
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Overview of the 2024 ANA Marketing Technology for Marketers Conference
Event Soundbites May 22, 2024In this video, get a two-minute overview of the 2024 ANA Marketing Technology for Marketers Conference.
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Six Tips for Marketing Operations
Event Soundbites May 22, 2024Change management in tandem with organizational enablement is pivotal to a successful CRM program.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Event Soundbites May 22, 2024Creating better team member and guest experiences is the driving force behind the MarTech recipe of Sonny’s BBQ.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Event Soundbites May 21, 2024It’s critical that IT leaders move at the speed of business to avoid siloed decision-making about MarTech investments.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Event Soundbites May 21, 2024Marketing technology needs to enable the courage to be creative and take risks.
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The State of Martech 2024: Marketing in the Age of AI
Event Soundbites May 21, 2024The combination of composability and AI will democratize data analytics and creativity.
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Three Developments in Martech and Their Impact on Marketers
Event Soundbites May 21, 2024A top-down (strategic) view of marketing technology will help identify the most impactful deployment of stacks.
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In-House, Out-House, Through the House — The New Agency Model
Event Soundbites May 16, 2024The power of “we” is the north star of DoorDash’s in-house creative studio.
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