Conference Highlights
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Highlights July 18, 2024Optimizing omnichannel engagement requires rebalancing the performance and brand marketing mix.
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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Highlights July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
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How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G
Conference Highlights July 17, 2024Comedy was instrumental in destigmatizing a campaign for intimate hair grooming.
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Six Tips for Aspiring Futurists
Conference Highlights July 17, 2024Thinking like a business futurist is about preparation, not prediction.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Highlights June 14, 2024Communicating the value of sustainability is a major focus of Michelin’s B2B marketing efforts.
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Harnessing the Power of the Mid-Funnel
Conference Highlights June 14, 2024B2B marketers can better transform prospects into buyers by mastering the middle funnel.
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Overview of the 2024 ANA Masters of B2B Marketing Conference
Conference Highlights June 14, 2024In this video, get a two-minute overview of the 2024 ANA Masters of B2B Marketing Conference.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Highlights June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare
Conference Highlights June 13, 2024Building trust has given spinoff GE Healthcare a cushion for transforming its brand marketing.
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How Cigna Transcends the Brand-to-Demand Divide
Conference Highlights June 13, 2024Brand needs to be the keystone of the entire marketing cycle and not just a layer.
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Marketing as a Growth Contributor — Learn How Vanguard Institutional Marketing Is Driving Business
Conference Highlights June 13, 2024As a key source of intelligence and insights, Vanguard’s marketing team has become a strategic sales enabler.
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Operating Like a Modern Marketer
Conference Highlights June 13, 2024To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.
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Reinventing Xerox: A Journey of Transformation
Conference Highlights June 13, 2024Long-term thinking and an increased focus on customers are pivotal to Xerox’s B2B brand reinvention.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Highlights May 22, 2024Focus on subsets of stakeholders to get buy-in of marketing technologies enabling composability.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Highlights May 22, 2024Digital Asset Management’s benefits as a MarTech tool can be gauged by return on investment, impact, and information.
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Overview of the 2024 ANA Marketing Technology for Marketers Conference
Conference Highlights May 22, 2024In this video, get a two-minute overview of the 2024 ANA Marketing Technology for Marketers Conference.
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Six Tips for Marketing Operations
Conference Highlights May 22, 2024Change management in tandem with organizational enablement is pivotal to a successful CRM program.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Conference Highlights May 22, 2024Creating better team member and guest experiences is the driving force behind the MarTech recipe of Sonny’s BBQ.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Conference Highlights May 21, 2024It’s critical that IT leaders move at the speed of business to avoid siloed decision-making about MarTech investments.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Conference Highlights May 21, 2024Marketing technology needs to enable the courage to be creative and take risks.
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