Conference Highlights
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Expertly Absurd: Perfecting the Culture of a Creative Team
Conference Highlights May 15, 2024Intuit Mailchimp’s in-house agency embraces expert absurdism to create work that challenges convention and drives impact.
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In-Housing Through Offshoring: How Lilly Marketing Studios Sourced Talent Across the Globe
Conference Highlights May 15, 2024Cultural understanding, shared vision, and leadership development are critical to successfully offshoring creative talent.
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The Best in Show Qualities of the Aflac Studio
Conference Highlights May 15, 2024Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.
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The Right People and the Right Champion: How The Hatch Grew Its In-House Agency
Conference Highlights May 15, 2024The mission of Cisco’s in-house agency is to create a consistent brand experience through human connection.
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Creative Agility: The In-House Agency Difference
Conference Highlights May 14, 2024Creative agility through ownership and relationship is the secret sauce of KraftHeinz’s in-house agency.
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Insights from the Conversation Board
Conference Highlights May 8, 2024AI will free procurement professionals to focus on strategic management that boosts efficiency.
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Overview of the 2024 ANA Advertising Financial Management Conference
Conference Highlights May 8, 2024In this video, get a two-minute overview of the 2024 ANA Advertising Financial Management Conference.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Highlights May 8, 2024Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Conference Highlights May 7, 2024Overarching transparency was key to modernizing Dell’s agreement with its long-standing agency partners.
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Advertising Operations and Procurement, United Together
Conference Highlights May 7, 2024Advertising operations can enhance its internal partnership with procurement by bringing it into the project lifecycle.
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Reimagining the Client/Agency Partnership to Optimize Programmatic
Conference Highlights May 7, 2024Agency compensation should include more attractive KPI-based incentives.
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AI and Creativity
Conference Highlights May 6, 2024AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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Getting Paid What You’re Worth
Conference Highlights May 6, 2024Put an end to mass RFPs and procurement walls, industry leader advises clients and agencies.
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Marketing Procurement as an Attractive Career Path
Conference Highlights May 6, 2024Branding procurement as an enabler of marketing solutions will make it a more attractive career path.
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Emography: The Next Frontier of Customer Persona Building
Conference Highlights April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Conference Highlights April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Moving Your Brand out of the Friend Zone
Conference Highlights April 17, 2024Marketers have to earn their customers’ passion and trust to land in the brand love zone.
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Overview of the 2024 ANA Brand Masters Conference
Conference Highlights April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Refreshing a Heritage Brand
Conference Highlights April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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Driving the Development of Purposeful Brands with Humanity
Conference Highlights April 16, 2024Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.
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