Event Soundbites
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Creativity and Human-First Approach to Becoming a Top100 Brand
Event Soundbites October 24, 2024Key priorities for marketers include driving profitability and partnering with CIOs to facilitate AI adoption.
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Human-Centered Leadership Elevates Business Transformation
Event Soundbites October 24, 2024In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.
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Human-Centered Leadership Elevates Business Transformation
Event Soundbites October 24, 2024For Mars, community co-creation is critical to brand innovation and growth.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Event Soundbites October 24, 2024Marketers can drive hypergrowth by optimizing non-stop without fear of failure and building a blank checkbook culture.
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Making Marketing More Human Through AI
Event Soundbites October 24, 2024Subject matter expertise is a key ingredient for optimizing productivity gains with AI tools.
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The Future of Marketing with Responsible AI
Event Soundbites October 24, 2024Marketers should adopt the “touch, teach, tell” approach for responsibly transitioning to AI models.
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What the Election Means for Marketers
Event Soundbites October 24, 2024A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.
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Building a Customer-Centric Organization
Event Soundbites October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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Delivering Growth and Fulfillment Through Technology
Event Soundbites October 23, 2024To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.
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Finding Inspiration for Growth in the Everyday
Event Soundbites October 23, 2024Marketing isn’t complicated when brands find inspiration for growth in the everyday.
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L’Oréal: Future Fit for Future Growth
Event Soundbites October 23, 2024Augmented marketing requiring the integration of creative and technological skills will be a growth catalyst.
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Overview of the 2024 ANA Measurement & Analytics Conference
Event Soundbites September 18, 2024In this video, get a two-minute overview of the 2024 ANA Measurement & Analytics Conference.
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The Evolution of the Retail Media Revolution
Event Soundbites September 18, 2024Georgia-Pacific is leveraging transparency and measurement to generate higher ROI with retail media.
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United Airlines Scores Big with Local Super Bowl Ads
Event Soundbites September 18, 2024United Airlines scored a Super Bowl marketing success with a local campaign that connect emotionally with sports fans.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Event Soundbites September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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Agile Measurement: How to Measure Metrics That Matter the Most
Event Soundbites September 17, 2024At Clorox, measurement is being driven by an enterprise focus on personalization, agility, and product portfolio expansion.
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Creatively Magic: The Coca-Cola Company’s AI Journey
Event Soundbites September 17, 2024Coca-Cola is deploying AI to increase the marketing effectiveness of its creative assets.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Soundbites September 17, 2024Standardizing ad delivery and measurement is among General Motors’ mandates to the streaming universe.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Event Soundbites September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Soundbites September 17, 2024Sharing authentic brand stories and measuring impact through test and learn have been key to Nissan reaching LGBTQ+ consumers.
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