Conference Highlights
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Final Words of Advice from Speakers at the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024Speakers at the 2024 ANA Masters of Marketing Conference answered the question "What’s your most important takeaway for helping conference attendees drive growth?"
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How One Word Can Improve a Brand
Conference Highlights October 25, 2024Iconic brands own iconic words that are their rallying cries.
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Overview of the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024In this video, get a three-minute overview of the 2024 ANA Masters of Marketing Conference.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Highlights October 25, 2024ETS expanded its social impact through purpose-driven rebranding.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Conference Highlights October 24, 2024Key priorities for marketers include driving profitability and partnering with CIOs to facilitate AI adoption.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024For Mars, community co-creation is critical to brand innovation and growth.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Conference Highlights October 24, 2024Marketers can drive hypergrowth by optimizing non-stop without fear of failure and building a blank checkbook culture.
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Making Marketing More Human Through AI
Conference Highlights October 24, 2024Subject matter expertise is a key ingredient for optimizing productivity gains with AI tools.
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The Future of Marketing with Responsible AI
Conference Highlights October 24, 2024Marketers should adopt the “touch, teach, tell” approach for responsibly transitioning to AI models.
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What the Election Means for Marketers
Conference Highlights October 24, 2024A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.
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Building a Customer-Centric Organization
Conference Highlights October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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Delivering Growth and Fulfillment Through Technology
Conference Highlights October 23, 2024To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.
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Finding Inspiration for Growth in the Everyday
Conference Highlights October 23, 2024Marketing isn’t complicated when brands find inspiration for growth in the everyday.
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L’Oréal: Future Fit for Future Growth
Conference Highlights October 23, 2024Augmented marketing requiring the integration of creative and technological skills will be a growth catalyst.
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Overview of the 2024 ANA Measurement & Analytics Conference
Conference Highlights September 18, 2024In this video, get a two-minute overview of the 2024 ANA Measurement & Analytics Conference.
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The Evolution of the Retail Media Revolution
Conference Highlights September 18, 2024Georgia-Pacific is leveraging transparency and measurement to generate higher ROI with retail media.
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United Airlines Scores Big with Local Super Bowl Ads
Conference Highlights September 18, 2024United Airlines scored a Super Bowl marketing success with a local campaign that connect emotionally with sports fans.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Highlights September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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Agile Measurement: How to Measure Metrics That Matter the Most
Conference Highlights September 17, 2024At Clorox, measurement is being driven by an enterprise focus on personalization, agility, and product portfolio expansion.
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