Conference Highlights
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The Future of Marketing with Responsible AI
Conference Highlights October 24, 2024Marketers should adopt the “touch, teach, tell” approach for responsibly transitioning to AI models.
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What the Election Means for Marketers
Conference Highlights October 24, 2024A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.
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Building a Customer-Centric Organization
Conference Highlights October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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Delivering Growth and Fulfillment Through Technology
Conference Highlights October 23, 2024To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.
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Finding Inspiration for Growth in the Everyday
Conference Highlights October 23, 2024Marketing isn’t complicated when brands find inspiration for growth in the everyday.
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L’Oréal: Future Fit for Future Growth
Conference Highlights October 23, 2024Augmented marketing requiring the integration of creative and technological skills will be a growth catalyst.
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Overview of the 2024 ANA Measurement & Analytics Conference
Conference Highlights September 18, 2024In this video, get a two-minute overview of the 2024 ANA Measurement & Analytics Conference.
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The Evolution of the Retail Media Revolution
Conference Highlights September 18, 2024Georgia-Pacific is leveraging transparency and measurement to generate higher ROI with retail media.
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United Airlines Scores Big with Local Super Bowl Ads
Conference Highlights September 18, 2024United Airlines scored a Super Bowl marketing success with a local campaign that connect emotionally with sports fans.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Highlights September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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Agile Measurement: How to Measure Metrics That Matter the Most
Conference Highlights September 17, 2024At Clorox, measurement is being driven by an enterprise focus on personalization, agility, and product portfolio expansion.
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Creatively Magic: The Coca-Cola Company’s AI Journey
Conference Highlights September 17, 2024Coca-Cola is deploying AI to increase the marketing effectiveness of its creative assets.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Highlights September 17, 2024Standardizing ad delivery and measurement is among General Motors’ mandates to the streaming universe.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Highlights September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Conference Highlights September 17, 2024Sharing authentic brand stories and measuring impact through test and learn have been key to Nissan reaching LGBTQ+ consumers.
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Babylist: From Baby Registry to $400 Million Empire
Conference Highlights July 19, 2024A tech-driven growth strategy focused on a core business of building happy families has propelled Babylist’s success.
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Overview of the 2024 ANA Digital & Social Media Conference
Conference Highlights July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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Domino's Bold Digital Transformation
Conference Highlights July 18, 2024Alignment of core brand messages and consumer tensions is key to unlocking engagement and innovation.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Highlights July 18, 2024Content creators are central to El Pollo Loco’s marketing strategy to engage future consumers through cultural relevance.
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