Event Soundbites
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P&G: The Keys to Unlocking Inclusive Growth
Event Soundbites November 19, 2024The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Soundbites November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
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What Happens in Vegas… Is Multicultural
Event Soundbites November 19, 2024Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”
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Hyper-Personalized Advertising: One Size Does Not Fit All
Event Soundbites November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Event Soundbites November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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The Use of AI and Legal Ethics
Event Soundbites November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Event Soundbites November 12, 2024Marketers need to be clear about the regulatory rules of the road when using AI for content creation.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Event Soundbites November 12, 2024For ad lawyers representing wellness marketers, it’s important to know how to use science to develop and defend product claims.
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Consumergeddon: Can You Survive the Deceptors?
Event Soundbites November 12, 2024Among advertising lawyers’ key challenges if helping to stop consumergeddon.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Event Soundbites November 12, 2024Like advertising, ad law is changing and it’s important to keep pace with this transformation.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI Regulations
Event Soundbites November 12, 2024Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Event Soundbites November 12, 2024Be prepared to explain the genesis of data when submitting ad claims for regulatory review.
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Event Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations
Event Soundbites October 29, 2024Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.
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Building the Business Case for Creative Disruption
Event Soundbites October 25, 2024Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.
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Fearless Marketing Drives Growth for a Brand Disruptor
Event Soundbites October 25, 2024An unconventional air, ground, and info game is driving disruptive growth for DUDE Wipes.
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Final Words of Advice from Speakers at the 2024 ANA Masters of Marketing Conference
Event Soundbites October 25, 2024Speakers at the 2024 ANA Masters of Marketing Conference answered the question "What’s your most important takeaway for helping conference attendees drive growth?"
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How One Word Can Improve a Brand
Event Soundbites October 25, 2024Iconic brands own iconic words that are their rallying cries.
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Overview of the 2024 ANA Masters of Marketing Conference
Event Soundbites October 25, 2024In this video, get a three-minute overview of the 2024 ANA Masters of Marketing Conference.
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Transformative Impact: Unleashing Brand Power for Global Change
Event Soundbites October 25, 2024ETS expanded its social impact through purpose-driven rebranding.
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