Conference Highlights
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Creatively Magic: The Coca-Cola Company’s AI Journey
Conference Highlights September 17, 2024Coca-Cola is deploying AI to increase the marketing effectiveness of its creative assets.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Highlights September 17, 2024Standardizing ad delivery and measurement is among General Motors’ mandates to the streaming universe.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Highlights September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Conference Highlights September 17, 2024Sharing authentic brand stories and measuring impact through test and learn have been key to Nissan reaching LGBTQ+ consumers.
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Babylist: From Baby Registry to $400 Million Empire
Conference Highlights July 19, 2024A tech-driven growth strategy focused on a core business of building happy families has propelled Babylist’s success.
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Overview of the 2024 ANA Digital & Social Media Conference
Conference Highlights July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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Domino's Bold Digital Transformation
Conference Highlights July 18, 2024Alignment of core brand messages and consumer tensions is key to unlocking engagement and innovation.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Highlights July 18, 2024Content creators are central to El Pollo Loco’s marketing strategy to engage future consumers through cultural relevance.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Highlights July 18, 2024Optimizing omnichannel engagement requires rebalancing the performance and brand marketing mix.
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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Highlights July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
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How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G
Conference Highlights July 17, 2024Comedy was instrumental in destigmatizing a campaign for intimate hair grooming.
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Six Tips for Aspiring Futurists
Conference Highlights July 17, 2024Thinking like a business futurist is about preparation, not prediction.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Highlights June 14, 2024Communicating the value of sustainability is a major focus of Michelin’s B2B marketing efforts.
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Harnessing the Power of the Mid-Funnel
Conference Highlights June 14, 2024B2B marketers can better transform prospects into buyers by mastering the middle funnel.
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Overview of the 2024 ANA Masters of B2B Marketing Conference
Conference Highlights June 14, 2024In this video, get a two-minute overview of the 2024 ANA Masters of B2B Marketing Conference.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Highlights June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare
Conference Highlights June 13, 2024Building trust has given spinoff GE Healthcare a cushion for transforming its brand marketing.
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How Cigna Transcends the Brand-to-Demand Divide
Conference Highlights June 13, 2024Brand needs to be the keystone of the entire marketing cycle and not just a layer.
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Marketing as a Growth Contributor — Learn How Vanguard Institutional Marketing Is Driving Business
Conference Highlights June 13, 2024As a key source of intelligence and insights, Vanguard’s marketing team has become a strategic sales enabler.
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